On the side, we gave Louis his word, which was ‘Ice Cream’ but he didn’t manage to slip it in. My word in my interview with Peter Ndoro a few weeks ago was ‘Venezuela’ which I got in after the first 30 seconds, check it out. Louis did, however, manage to touch his ear, which was for his wife (awww).

Louis – good to see you got your priorities right…!

fred roed cnbc africa

For those of you up bright and early in the morning you may have seen World Wide Creative’s very own TV celeb, Fred Roed, donning his customary Hawaiian shirt on CNBC Africa. Following on from his Carte Blanche cameo he was asked to talk about web marketing strategy for African business.

fred roed cnbc africa

Fred was asked to suggest a possible online strategy for a fictitious business. Breaking the strategy down into four key steps, he outlined a possible route of attack for a Kenyan Taxi service. The key steps were:

1) Understand your brand and be consistent and pervasive with it.

2) Set up your online presence

3) Engage with your customer, both online and offline

4) Keep it active!

fred roed cnbc africa