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  1. My formula for creating online community Posted in Recipes for Success, Concocted by LouisJvR November 16, 2009 No comments

    (*reposted from my personal blog http://www.louisjvr.com)

    The term online community is something that’s thrown around a lot these days… and legitimately so.

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  2. Tip’d Gives Us Some Advice on Growing Your Community Posted in Recipes for Success, Concocted by LouisJvR April 9, 2009 No comments

    A recommended read courtesy of RWW’s recent post on “Community Building 101 for the Bootstrapped Startup“.

    RWW follows the stellar growth of Tip’d – a four month old financial news site – and what they’ve done to cultivate their web community. Read Further

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  3. Prioritizing Community-Driven Social Media Campaigns Posted in Recipes for Success, Concocted by LouisJvR March 13, 2009 No comments

    I was reading a post from a well-known analyst firm, Gartner, and their 7 characteristics of a well defined social application “purpose” (courtesy: Communityserver.com).

    In short, these characteristics – which you can view –>HERE – highlights having a solid purpose and focus when launching a social media campaign. Read Further

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  4. Latest in Crowdsourcing: Help Choose a Poster for the Latest Blockbuster Posted in Recipes for Success, Concocted by LouisJvR March 10, 2009 No comments

    How awesome is this !?

    Now I can help Fox Searchlight pictures to choose the best poster for their latest movie release (500) Days of Summer.

    Talk about generating buzz and building a community around a brand; now I’ll definitely make sure to watch this movie and bragging about it with my friends (if my poster gets chosen that is ;) ) Read Further

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  5. Why do you attract visitors to your website? Intel doesn’t… Posted in Recipes for Success, Concocted by LouisJvR March 2, 2009 2 comments

    I stumbled accross this great piece of insight provided by David Veneski, a marketing manager at Intel, who said that one of the requirements of his marketing efforts was to NOT link to Intel.com.

    Wham!  Thank you David. Exactly what I was preaching to a client the other day.

    Well-known web analyst, Jeremiah Owyang adds that rather than try to join a community then pull them away, the marketing efforts of Intel was focused on to join communities and staying there – likely where the trust is highest. Read Further

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  6. Dear Community Manager: Have you complimented a user today? Posted in Recipes for Success, Concocted by LouisJvR December 2, 2008 3 comments

    In order to create and grow a profitable website hard work, dedication and sincerity needs to be the order of the day.

    So, if you have a web presence with a community of visitors, how often do you interact with them? How often do compliment them? If you’re not doing this on a day-to-day basis – you are not doing your job.

    Here are a few compliments that Community Strategist, Angela Connor, did just the other day Read Further

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