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  1. 3 Things Lady Gaga is doing right in Community Management Posted in Community Management, Concocted by Yolandi Janse van Rensburg September 1, 2010 No comments

    She’s the “Queen of Twitter” according to Famecount and she happens to be the first living person to achieve 10 million fans on Facebook.  Famecount lists Lady Gaga as the most popular online entity worldwide, with more than 16 million Facebook fans and 330,000 YouTube subscribers. She is breaking records on all social media platforms. How does she do it? Read Further

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  2. Three Key Stages of Growing a Community Online Posted in Community Management, Concocted by Fred Roed August 26, 2010 1 comment

    Community Building is something we’re very busy with at World Wide Creative (the digital marketing agency responsible for The Heavy Chef Project). We’re trying to build online communities around brands such as Honda, Virgin, Exclusive Books and even former South African minister Jay Naidoo, who, with his work on improving global nutrition, has become somewhat of a brand himself. Read Further

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  3. What is Online Community Management? Posted in Community Management, Concocted by Yolandi Janse van Rensburg August 24, 2010 3 comments

    Online Community Management is a Mad Hatter’s Tea Party. It’s fun and everyone loves a party. To keep the festivities going everyone has a part to play. Let’s do some role playing!

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  4. Can you really trust companies offering ORM services? Posted in Online Reputation Management, Concocted by Jason Bagley July 26, 2010 No comments

    ORM seems to be heading in the same direction that SEO has. Every Tom, Dick and Harry web agency that has a Twitter account thinks they can handle ORM for clients. The big question is do they know what they doing and if so, what results do they have to back that claim up?

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  5. My formula for creating online community Posted in Branding Online, Digital Strategy, Social Media, Concocted by LouisJvR November 16, 2009 No comments

    (*reposted from my personal blog http://www.louisjvr.com)

    The term online community is something that’s thrown around a lot these days… and legitimately so.

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  6. Tip’d Gives Us Some Advice on Growing Your Community Posted in Digital Strategy, Concocted by LouisJvR April 9, 2009 No comments

    A recommended read courtesy of RWW’s recent post on “Community Building 101 for the Bootstrapped Startup“.

    RWW follows the stellar growth of Tip’d – a four month old financial news site – and what they’ve done to cultivate their web community. Read Further

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  7. Prioritizing Community-Driven Social Media Campaigns Posted in Social Media, Concocted by LouisJvR March 13, 2009 No comments

    I was reading a post from a well-known analyst firm, Gartner, and their 7 characteristics of a well defined social application “purpose” (courtesy: Communityserver.com).

    In short, these characteristics – which you can view –>HERE – highlights having a solid purpose and focus when launching a social media campaign. Read Further

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  8. Latest in Crowdsourcing: Help Choose a Poster for the Latest Blockbuster Posted in Digital Strategy, Concocted by LouisJvR March 10, 2009 No comments

    How awesome is this !?

    Now I can help Fox Searchlight pictures to choose the best poster for their latest movie release (500) Days of Summer.

    Talk about generating buzz and building a community around a brand; now I’ll definitely make sure to watch this movie and bragging about it with my friends (if my poster gets chosen that is ;) ) Read Further

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  9. Why do you attract visitors to your website? Intel doesn’t… Posted in Search Engine Optimisation, Website Design, Concocted by LouisJvR March 2, 2009 2 comments

    I stumbled accross this great piece of insight provided by David Veneski, a marketing manager at Intel, who said that one of the requirements of his marketing efforts was to NOT link to Intel.com.

    Wham!  Thank you David. Exactly what I was preaching to a client the other day.

    Well-known web analyst, Jeremiah Owyang adds that rather than try to join a community then pull them away, the marketing efforts of Intel was focused on to join communities and staying there – likely where the trust is highest. Read Further

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  10. Dear Community Manager: Have you complimented a user today? Posted in Digital Strategy, Concocted by LouisJvR December 2, 2008 3 comments

    In order to create and grow a profitable website hard work, dedication and sincerity needs to be the order of the day.

    So, if you have a web presence with a community of visitors, how often do you interact with them? How often do compliment them? If you’re not doing this on a day-to-day basis – you are not doing your job.

    Here are a few compliments that Community Strategist, Angela Connor, did just the other day Read Further

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