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  1. How To Build A Community Around A Non-Tangible Product: PayPal UK Explains Posted in Heavy Chef News, Concocted by Wendy Tayler September 6, 2012 1 comment

    Jon Bishop is the head of Innovation Communications at PayPal UK. Before joining PayPal, Jon was the head of social media at Gumtree.com where he proposed and executed Gumtree’s first social media strategy based on their brand and business needs. With rich experience in the industry, we asked Jon to compare the two communities and also explain how to build a loyal community around a non-tangible brand such as PayPal. Read Further

  2. What’s So Great About Ruby On Rails? We Speak To An Expert Posted in Heavy Chef News, Concocted by Wendy Tayler February 1, 2012

    Heavy Chef got the opportunity to speak with Glenn Roberts, the founder and lead developer of Siyelo. Glenn has 12 years of professional software development experience and has consulted with several leading technology companies such as Accenture, Ericsson, Hutchison ‘3′, and Tele2. His experience is in architecting, developing, and deploying scalable business applications; including revenue-assurance systems, web-applications, and Internet business. Siyelo is an expert web consultancy, specializing in building bespoke web applications and websites. Read Further

  3. The Secret To Keeping Your Online Brand Strong Posted in Heavy Chef News, Concocted by Wendy Tayler January 26, 2012

    Giovanni Ghignone is the engaging voice behind the Virgin Active SA brand. With his role as social media manager, he is in charge of interaction between the Virgin Active community, as well as providing clarity, information and monitoring the brand. Gio does this exceptionally well, so Heavy Chef decided to have an in-depth conversation with Gio about being the face behind a brand name, and keeping a brand strong and active. Read Further

  4. Online Community Building in 2012 with Dave Duarte Posted in Community Management, Heavy Chef News, Social Media, Videos, Concocted by Mike Perk January 17, 2012 4 comments

    Dave Duarte, a veteran of Heavy Chef Sessions with four sessions under his belt, spoke to us about community building in the last event we held last year. Dave gave us an overview of where we’re at in marketing at the moment, and followed it up with some ‘ninja’ tips for you to use. Don’t miss this – a well worthwhile video. Read Further

  5. What A 60’s Rock n’ Roll Band Can Teach Us About Online Publishing Posted in Videos, Concocted by Mike Perk October 5, 2011

    This video is a talk that Heavy Chef co-founder Fred Roed presented at the 2011 WordCamp Conference held in Cape Town, on community building. Taking lessons from a defunct 60’s rock n’ roll band, the presentation covers topics such as ‘Holy Grail of Community Building’; lessons we can take from successful communities; why a community focus is important to all companies; the ‘Community Management Matrix’; the problems we’re facing in today’s digital economy; and two case studies from current community examples.

    Read Further

  6. How to get your message across in 140 characters on Twitter Posted in Social Media, Twitter, Concocted by LouisJvR January 5, 2011 2 comments
    “Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.”
    - William Strunk, Jr. (1869–1946)
    Professor William Strunk Jr, author of the first editions of The Elements of Style* (1918), was one of the first to publish a writing guide to English usage. His objective was to focus on a few essentials relating to the rules of usage and principles of composition. His statement “vigorous writing is concise” rings as true today, whether in writing a novel or getting your message across in 140 characters**.
    <end of excerpt>
    Thus, here are 10 lessons in writing for Twitter – inspired by an academic from the nineteen hundreds:
    1.     Make definite assertions. Avoid tame, colorless, hesitating, non-committal tweets.
    2.     Omit needless words (same goes for use of excessive punctuation marks!!!!!!!).
    3.     Drop the adjectives.
    4.     If you are indecisive or unsure of what to tweet, rather say nothing.
    5.     Use complete words, find shorter synonyms or at the very least recognisable abbreviations. DO NOT use text message lingo when tweeting. EVR.
    6.     Do not break your tweet in 2.
    7.     When asking a question, choose either rhetoric or open-ended questions as they are more conducive for generating feedback tweets.
    8.     Have purpose when tweeting. Know to whom your tweet is meant for and what you are expecting in response to that tweet (if at all). If you want someone to click on a link, tell them so accordingly
    9.     When referencing a link in your tweet, make use of url shorteners to help you make the most of 140 characters.
    10.  Lastly, a point I never get tired of hearing – to borrow from The Cluetrain Manifesto’s 95 Theses: “Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.” Read your tweets out loud before posting. Do they sound uncontrived?
    So, now over to you – what do you find works well when composing a tweet?
    *you can read the complete version of Strunk Jr’s The Elements of Style (1918) here.
    **have you ever asked yourself the question: Why 140 Characters? Check it out: http://www.140characters.com/2008/11/13/hello-world/

    “Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.”

    - William Strunk, Jr. (1869–1946) Read Further

  7. 5 Twitter Profiles pushing the Envelope – 2010 Posted in Social Media, Twitter, Concocted by Lauren Potgieter December 15, 2010 4 comments

    When it comes to who we follow on Twitter, it is pretty much each to their own. We follow individuals who interest us, make us laugh or make us think, and as a diverse society, we know that each person has their own preferences of who they wish to fill up their Twitter feed. Here are 5 interesting Twitter profiles of 2010 that will surely offer some substance to your Twitter stream, whether it’s for their wit and charm, intelligence or simple Twitter appeal, here are the top 5 contenders for the Heavy Chef Tweeter of 2010. Read Further

  8. US Embassy Uses Twitter to Create Online Community Posted in Community Management, Social Media, Twitter, Concocted by Agnes Sokol December 8, 2010

    As Spokesperson for the United States Diplomatic Mission to South Africa, Elizabeth Kennedy Trudeau has the job of managing one of the most robust new media platforms worldwide. From the US Department of State headquarters in Pretoria, Elizabeth engages American visitors, students and professionals alike, and has become a trusted news source for expatriates living abroad. Read Further

  9. Using Twitter for Charity Posted in Social Media, Twitter, Concocted by Neerali Gajjar December 1, 2010 4 comments

    Social media has taken over our lives – it has become the new place to ‘hang out’. We can chat to friends who are across the globe and it also allows us to get recommendations from friends about which products and services to use. It is this latter point that has become a new marketing feeding ground that has been coined as crowdsourcing. Jeff Howe from Wired magazine defines it as “delegating a task to a large diffuse group, usually without substantial monetary compensation”. Read Further

  10. Your Twitter Community – Be Nice, Think Twice: Twitter Etiquette 101 Posted in Community Management, Social Media, Twitter, Concocted by Lauren Potgieter November 29, 2010

    All of us are impressed with good etiquette. Whether we are called by our surname when signing something at the bank or we are thanked for letting someone in whilst driving – we know that being polite pleases others, especially when you’re representing a brand or even yourself as a brand online. On Twitter specifically, it is imperative to be polite to your community, because even though etiquette is seen as somewhat old fashioned, it will encourage your current community to keep coming back for more. Read Further

  11. 5 reasons to Integrate Twitter into your website Posted in Social Media, Twitter, Website Usability, Concocted by Sachin Ranchod November 24, 2010 9 comments
    5 reasons to Integrate Twitter into your website
    As a standalone entity, Twitter is a powerful tool which allows companies to listen to what people are saying about them and actively engage with their community.  However, the advantages of using Twitter shouldn’t stop when you leave the Twitter website. By breaking out of the isolation of the Twitter website and extending your Twitter presence to an existing website or blog, you can begin to see some of the lesser acknowledged advantages of an active social media profile.The real benefits of integrating Twitter onto your website don’t come from just having a link to your Twitter profile on your website.  The link does show people that you do have a social media presence but unless they click on a link, it doesn’t show them what you are really about.  Below are some of the reasons you should make your latest tweets visible on your website:1)  It shows that you are realSeeing an active Twitter stream will help give visitors to your website the comfort that there are real people behind your website.  Proving your legitimacy is often a make-or-break problem for online businesses.  If a visitor is not 100% sure that they can pick up the phone and talk to a real person, then it is unlikely that they will convert from a visitor to a customer.There are many ways in which you can try communicate to the user that there are real people behind a website – you can make the phone numbers clearly visible on the home page, you can use live chat features and you can write an extensive ‘Meet the team’ section.  A live Twitter stream with real conversations between real people, is just another tool to help you immediately signal to the visitor that the website and company are real.2)  It will help keep your website updatedIt is often very difficult for businesses to keep their website constantly updated with new content.  Nowadays, a lot of websites incorporate blog functionality to allow companies to make sure that there is always something new on the home page.  However, writing blog posts and news articles can be time consuming and tedious.  Keeping new content flowing on a website is important as it shows a visitor to your site that you are still active and more importantly, that you are up-to-date with the latest industry news.Twitter updates provide you with the ability to quickly and easily publish content to your website on a regular basis.  However, it is important to note that tweets are not a substitute for blogging – 140 characters is not enough space to adequately discuss a topic and provide in-depth analysis (proving your expertise).3)  You’ll get good quality followersShowing your latest tweets on your website makes it easy for visitors to evaluate the quality of your tweets and decide whether they would like to follow you or not. It is often the case that the people who follow you via your website will be your most engaging followers because they have an interest in your business or industry.  These followers are therefore more likely to read your tweets, engage with you and syndicate your content for you.  Followers who are interested in what you have to say will prove to be much more useful to you and your community than those who follow you because of things like ‘follow our CEO to win’ competitions.4)  People can see that you are knowledgeableIf you tweet about your opinions on the latest industry happening or you tweet back to your followers with advice relating to your business then visitors to your website will begin to see that you are knowledgeable about topics surrounding your business and industry.5)  Visitors will see that you engage with your communityFinally, people visiting your website will see that you have a community or that you are trying to build a community around your brand.  They will be able to see that you take care of them by answering their questions, listening to their complaints and thanking them for their compliments.  Companies often assume that their Twitter profile is only there to accommodate people who are already on Twitter but the truth is that the tweets on your website can bring new users to Twitter itself.  As the Twitter network grows, your community will grow with it.A professional Twitter profile can be used as a powerful tool when it is integrated into your website – your tweets accentuate the existing content on your website and it will show visitors that you are knowledgeable, community-focused and real.
    As a standalone entity, Twitter is a powerful tool which allows companies to listen to what people are saying about them and actively engage with their community.  However, the advantages of using Twitter shouldn’t stop when you leave the Twitter website. By breaking out of the isolation of the Twitter website and extending your Twitter presence to an existing website or blog, you can begin to see some of the lesser acknowledged advantages of an active social media profile.
    The real benefits of integrating Twitter onto your website don’t come from just having a link to your Twitter profile on your website.  The link does show people that you do have a social media presence but unless they click on a link, it doesn’t show them what you are really about.  Below are some of the reasons you should make your latest tweets visible on your website:
    1)  It shows that you are real
    Seeing an active Twitter stream will help give visitors to your website the comfort that there are real people behind your website.  Proving your legitimacy is often a make-or-break problem for online businesses.  If a visitor is not 100% sure that they can pick up the phone and talk to a real person, then it is unlikely that they will convert from a visitor to a customer.
    There are many ways in which you can try communicate to the user that there are real people behind a website – you can make the phone numbers clearly visible on the home page, you can use live chat features and you can write an extensive ‘Meet the team’ section.  A live Twitter stream with real conversations between real people, is just another tool to help you immediately signal to the visitor that the website and company are real.
    2)  It will help keep your website updated
    It is often very difficult for businesses to keep their website constantly updated with new content.  Nowadays, a lot of websites incorporate blog functionality to allow companies to make sure that there is always something new on the home page.  However, writing blog posts and news articles can be time consuming and tedious.  Keeping new content flowing on a website is important as it shows a visitor to your site that you are still active and more importantly, that you are up-to-date with the latest industry news.
    Twitter updates provide you with the ability to quickly and easily publish content to your website on a regular basis.  However, it is important to note that tweets are not a substitute for blogging – 140 characters is not enough space to adequately discuss a topic and provide in-depth analysis (proving your expertise).
    3)  You’ll get good quality followers
    Showing your latest tweets on your website makes it easy for visitors to evaluate the quality of your tweets and decide whether they would like to follow you or not. It is often the case that the people who follow you via your website will be your most engaging followers because they have an interest in your business or industry.  These followers are therefore more likely to read your tweets, engage with you and syndicate your content for you.  Followers who are interested in what you have to say will prove to be much more useful to you and your community than those who follow you because of things like ‘follow our CEO to win’ competitions.
    4)  People can see that you are knowledgeable
    If you tweet about your opinions on the latest industry happening or you tweet back to your followers with advice relating to your business then visitors to your website will begin to see that you are knowledgeable about topics surrounding your business and industry.
    5)  Visitors will see that you engage with your community
    Finally, people visiting your website will see that you have a community or that you are trying to build a community around your brand.  They will be able to see that you take care of them by answering their questions, listening to their complaints and thanking them for their compliments.  Companies often assume that their Twitter profile is only there to accommodate people who are already on Twitter but the truth is that the tweets on your website can bring new users to Twitter itself.  As the Twitter network grows, your community will grow with it.
    A professional Twitter profile can be used as a powerful tool when it is integrated into your website – your tweets accentuate the existing content on your website and it will show visitors that you are knowledgeable, community-focused and real.

    As a standalone entity, Twitter is a powerful tool which allows companies to listen to what people are saying about them and actively engage with their community.  However, the advantages of using Twitter shouldn’t stop when you leave the Twitter website. By breaking out of the isolation of the Twitter website and extending your Twitter presence to an existing website or blog, you can begin to see some of the lesser acknowledged advantages of an active social media profile. Read Further

  12. Heavy Chef November: Engagement in the Online Environment Posted in Heavy Chef News, Concocted by Yolandi Janse van Rensburg November 19, 2010 4 comments

    At last night’s Heavy Chef session, we were intrigued and fascinated by speakers Walter Pike and Tiffany Markman. Tiffany and Walter talked about engaging and interacting in an online environment. They looked at how companies can reach out to their customers and using the ‘new tools’ (i.e. Twitter, Facebook, LinkedIn, etc.) to actively build a community around a brand. Great talk guys, it sure was enlightening! Read Further

  13. How to get your campaign trending on Twitter? Posted in Social Media, Twitter, Concocted by Ettienne Mostert November 17, 2010

    Trends on Twitter is a quick snapshot of the most tweeted about topics. From sporting events to movie releases to political events trending topics collect what is newsworthy at that present moment. Trends for those of you who may be new to Twitter are created when user’s add hash tags to words relating to a topic. For example, the Formula One championship was decided in a final race on Sunday. Topics such as #Vettel, #Alonso, #F1 started trending because of the global popularity of the sport. Read Further

  14. The Real Value of Twitter Posted in Social Media, Twitter, Concocted by Fred Roed November 16, 2010

    Something I do regularly nowadays is explain to friends, family, clients and team mates “the real value of Twitter”. My purpose in this post is really to crystallize my presentation in a succinct manner.

    Disclaimer: this article assumes you follow people you respect, aspire to, trust or find entertaining in some way. Thus, some of the people that follow YOU, are people that you respect, aspire to, trust or find entertaining in some way. Read Further

  15. Heavy Chef November: Engagement and Interaction in the Online Environment Posted in Heavy Chef News, Concocted by Fred Roed November 11, 2010 3 comments
    As CEO of a digital agency, I get involved in a lot of discussions these days about “engaging with the audience”. For this month’s Heavy Chef Session, we’re investigating what the heck it actually means.
    After the sheer, ludicrous excitement of last month’s Heavy Chef Session in the Mother City (watch the video featuring the speakers, Seth Rotherham and Rich Mulholland here), we’re back in Jozi for another bumper event.
    This month, we’ve invited digital marketing maven Walter Pike, and digital copy maven, Tiffany Markman, to get to the bottom of engagement and interaction in the online environment .
    We will be exploring how companies can reach out to their customers and using the ‘new tools’ (i.e. Twitter, Facebook, LinkedIn, etc.) to actively build a community around a brand.
    Walter will also be focusing on the unfolding case study within Cell C’s strategy around its Trevor Noah YouTube debacle.

    As CEO of a digital agency, I get involved in a lot of discussions these days about “engaging with the audience”. For this month’s Heavy Chef Session, we’re investigating what the heck it actually means. Read Further

  16. ORM And Building Your Community Online – It’s All About Hanging With The Cool Kids Posted in Community Management, Online Reputation Management, Concocted by Lauren Potgieter November 8, 2010 2 comments
    Recently, our Heavy Chef girl Yolandi, wrote an article on the fiery Gossip Girl series and how to create and maintain a community in an environment that is cut-throat and competitive. This made me think about my days back in high school and how reputation was a key ingredient to teenage politics. Just as every girl or guy had their own reputation to manage in high school in order to have more friends, so do brands have their online reputation to manage in order to have more followers/likes/interest. One of the ways in which you can build your community and more importantly, maintain the trust of your community is by using online reputation management and keeping an intently close eye on what others are saying about your brand. Let’s take a trip back to our high school days and see what the popular kid had to do in order to be so adored.
    The popular kid isn’t always the bad seed.
    Do you remember that one guy or girl that represented the epiphany of rebellion in your high school years? Sure, he or she was great for a few weeks, but when they got into trouble, there was no one around to help. It is true that brands get more attention when they are being criticised, but the term “all publicity is good publicity” is not necessarily true when it comes to online reputation management.
    The popular kid always knows what is going on in his or her school
    Bad or good news, the queen or king of the school knows exactly what is going on in their territory. In order understand and follow your ORM, you must be omnipresent and make sure you have tabs on everything that everyone is saying about you. There are various ORM tools that will make this job easier and when you know what others are saying about you, you are able to take in this praise or criticism and transform it into something that can work for you, just like the popular kid in school makes sure that all news concerning them is turned into good news.
    The popular kid encourages “gossip”
    In terms of high school politics, gossip has many negative connotations, but in terms of building your community online, gossip can merely be conversation. Just like the kids in the school yard listened to a piece of information intently and passed it on to others, so does an ORM strategy let you listen to what others are saying and pass that information on. An online community is built by sharing of information and engagement – just like the popular girl or guy grows their followers by providing them with juicy tales and encouraging them to pass on the message.
    The theme that revolves around building a community and maintaining an online reputation boils down to terms such as relentless engagement and fierce interaction. Strive to be the popular kid – maintain your reputation, keep people talking and keep your followers happy.

    Recently, our Heavy Chef girl Yolandi, wrote an article on the fiery Gossip Girl series and how to create and maintain a community in an environment that is cut-throat and competitive. This made me think about my days back in high school and how reputation was a key ingredient to teenage politics. Read Further

  17. The secret to building a sustainable Online Community Posted in Community Management, Concocted by Fred Roed November 5, 2010 9 comments
    The secret to building a sustainable online community
    There are so many online community campaigns popping up across the globe right now. It’s hard to separate the wheat from the chaff. Facebook pages, Twitter promotions, everyone seems to be doing it.
    Take a closer look though and you’ll be able to spot the ones that will work over time. The secret? Sustainable online community campaigns have a cause.
    At World Wide Creative we’re working on a wide variety of campaigns right now – from Virgin Mobile to Honda, Exclusive Books to The Just Cause. The first thing we try to do with each client is to figure out what is the ‘emotional driver’ of the target audience. Without knowing this, it’s very hard to create a sustainable community campaign. The fact is, you can create as many tactical maneuvers as you can muster, but they will fizzle out unless you can tap into the real heart of your customer.
    The cause is not always obvious. This is what I mean:
    ·If you’re marketing cars, your cause is not mechanical (it’s the feeling that car evokes)
    ·If you’re marketing alcohol, your cause is not the booze (it’s the lifestyle that the booze conjures up)
    ·If you’re marketing phones, your cause is not technical (it’s the freedom of communication that you’re given)
    ·If you’re marketing cologne or perfume, your cause is not smell (it’s the confidence or empowerment that the cologne induces.)
    As a brand, if you can tap into your cause effectively, you may achieve the ‘Holy Grail’ of community management… where your audience doesn’t just interact with you, but with each other.

    There are so many online community campaigns popping up across the globe right now. It’s hard to separate the wheat from the chaff. Facebook pages, Twitter promotions, everyone seems to be doing it. Read Further

  18. Homer Simpson’s Community Blog: The Wireframe Posted in Community Management, Concocted by Sachin Ranchod October 29, 2010 1 comment
    We’ve spent the last few weeks discussing community management on the Heavy Chef blog and we decided that it was time to put some of the theory into practice.  To do this, we’ve developed a home-page wireframe for Homer Simpson’s community blog.
    Wireframes are often described as the stickmen of web design – they are simple mock-ups of a web page that allow us to quickly determine which elements need to appear on a page and their relative priority.  The wireframing process is usually the first step after you have taken the time to understand the website requirements from both the business and user perspectives.
    The idea for the Homer Simpson community blog was to create a place for Homer and his friends to write about topic which interested them (i.e. beer, donuts and TV).   Based on these topics, Homer then wants to build a community of like-minded people (starting in Springfield) with the goal of getting them to discuss the pressing issues around beer, donuts and TV.
    Navigation and banner

    We’ve spent the last few weeks discussing community management on the Heavy Chef blog and we decided that it was time to put some of the theory into practice.  To do this, we’ve developed a home-page wireframe for Homer Simpson’s community blog. Read Further

  19. How blogging helped build my Online Community Posted in Community Management, Concocted by Jason Bagley October 26, 2010 5 comments

    Blogging is dead. Long live blogging. You’ll hear these sentiments being thrown around often by bloggers and ex-bloggers all the time. I’m in the long live blogging camp because without my blog, I would not have gotten to where I am today in terms of my company, business partnerships and even friends! Read Further

  20. Gillette and their Community Management – the best a customer can get Posted in Community Management, Social Media, Concocted by Lauren Potgieter October 22, 2010 2 comments
    When we think of good examples of community management, our minds automatically wander to
    brands such as Coca Cola and Apple, of which the public cannot help but sing their praises. There are
    however, quite a few companies that have stood on the sideline and slowly created a community
    that is engaging and responsive, whilst not being overly zealous with their brand approach.
    One brand that is getting their community speaking is Gillette. Unlike other brands that are all
    about the show, Gillette has the perfect combination of engagement – not too scarce and not too
    over-active. They have taken an activity that men dread doing on a daily basis and have created
    conversation around this chore.
    We know that community management cannot simply focus on one area and Gillette spread
    their community activities across all their resources. On their Facebook page, they have created
    conversations around the “art” of shaving and recently got Daryl “Moose” Johnston to answer
    questions from Gillette Facebook fans. On the Facebook fanpage, they ask questions, post quirky
    did-you-know facts and generally interact with whoever is willing to talk. Their Twitter page sings the
    same tune as they encourage their followers to be creative and send in videos and pictures of their
    experiences. This approach gives a light hearted and creative feel to the fanpage and encourages
    the public to submit content and converse about content submitted – perfect for encouraging
    community.
    Their website lets you choose the type of beard you have and then shows you the best way to shave
    with their razors. They have also created the Gillette Success Lab, where you create a profile that will
    give you additional advice on how to obtain a smooth shave and what products to use.
    Even though Gillette’s Facebook might not compare to the number of likes of other big brands, with
    only 312,042 in comparison to Coca Cola’s 10 million and nearly 6 000 followers on Twitter, they are
    definitely doing something right and getting their target market (which are males aged 14 and up) to
    share their experiences and open the channels of communication between brand and customer.

    When we think of good examples of community management, our minds automatically wander off to brands such as Coca Cola and Lady Gaga, of which the public cannot help but sing their praises. There are however, quite a few companies that have stood on the sideline and slowly created a community that is engaging and responsive, whilst not being overly zealous with their brand approach. Read Further

  21. Effective online community management – 1% inspiration, 99% perspiration Posted in Community Management, Concocted by Fred Roed October 21, 2010 9 comments

    At World Wide Creative we get a fair amount of requests for things like ‘viral campaigns’, ‘building communities’, and, of course, ‘a site sorta like Facebook crossed with YouTube’. Read Further

  22. Top 5 things to avoid when engaging with your Online Community Posted in Community Management, Concocted by Yolandi Janse van Rensburg October 20, 2010 6 comments

    We have now discussed how to engage with your community and we looked at a few examples of successful communities. In order to build a successful community, there are a few things you should try to avoid. Here’s a list of the top 5 things to avoid when engaging with your online community: Read Further

  23. Can you use Facebook ads to help build your Online Community? Posted in Community Management, Social Media, Concocted by Ettienne Mostert October 19, 2010

    The great French Marshall Lyautey once asked his gardener to plant a tree. The gardener objected that the tree was slow growing and would not reach maturity for 100 years. The Marshall replied, ‘In that case, there is no time to lose; plant it this afternoon!’ – John F. Kennedy Read Further

  24. Twitter strategy as part of Community Management – Some examples Posted in Community Management, Social Media, Twitter, Concocted by Mike Perk October 14, 2010 7 comments

    Currently, an online community manager, would struggle to avoid using Twitter as part of a community management strategy. It ticks many of the boxes associated with community: Read Further

  25. How ORM can help your Community Management Posted in Branding Online, Community Management, Online Reputation Management, Concocted by Jason Bagley September 14, 2010 10 comments

    Staying ahead of the game when it comes to your online community is sometimes very time consuming. Not only time consuming but with users across the globe in different time zones talking about your brand at all hours of the day, you might struggle to keep up! That’s where keeping track of everything that is being said at all times is crucial to community management. Read Further