It is so very easy to fall in the trap of using your online channels as conveyor belts for your content.
The distinction between community management and content syndication seems obvious, I know, but in my experience it is a case of it becoming habit: Content. Check. Publish. Check. Share. Check. Smile and wave. Check.
Who really wants to be known by their endorsement of socks?
Facebook users see ‘liking’ something as their personal stamp of approval. There is no other benefit to liking something other than an emotional payoff be it belonging or crafting your personal identity. Read Further
So you’ve registered and setup your Twitter account for your brand / company and you now staring at your only follower. You. What’s the next step in finding and building that online community? Use Twitter’s very own built in tools!
This months’ focus on Community Management at The Heavy Chef Project has proved to highlight some really exciting opportunities for businesses in terms of building profitable relationships with their customers and stakeholders.
However, it has also opened-up a lot of questions – particularly around the question: “Ok, that’s nice, so what now?”
She’s the “Queen of Twitter” according to Famecount and she happens to be the first living person to achieve 10 million fans on Facebook. Famecount lists Lady Gaga as the most popular online entity worldwide, with more than 16 million Facebook fans and 330,000 YouTube subscribers. She is breaking records on all social media platforms. How does she do it? Read Further
Community Building is something we’re very busy with at World Wide Creative (the digital marketing agency responsible for The Heavy Chef Project). We’re trying to build online communities around brands such as Honda, Virgin, Exclusive Books and even former South African minister Jay Naidoo, who, with his work on improving global nutrition, has become somewhat of a brand himself. Read Further
Online Community Management is a Mad Hatter’s Tea Party. It’s fun and everyone loves a party. To keep the festivities going everyone has a part to play. Let’s do some role playing!
(*reposted from my personal blog http://www.louisjvr.com)
The term online community is something that’s thrown around a lot these days… and legitimately so.
A recommended read courtesy of RWW’s recent post on “Community Building 101 for the Bootstrapped Startup“.
RWW follows the stellar growth of Tip’d – a four month old financial news site – and what they’ve done to cultivate their web community. Read Further
I was reading a post from a well-known analyst firm, Gartner, and their 7 characteristics of a well defined social application “purpose” (courtesy: Communityserver.com).
In short, these characteristics – which you can view –>HERE – highlights having a solid purpose and focus when launching a social media campaign. Read Further
How awesome is this !?
Now I can help Fox Searchlight pictures to choose the best poster for their latest movie release (500) Days of Summer.
Talk about generating buzz and building a community around a brand; now I’ll definitely make sure to watch this movie and bragging about it with my friends (if my poster gets chosen that is 
) Read Further
I stumbled accross this great piece of insight provided by David Veneski, a marketing manager at Intel, who said that one of the requirements of his marketing efforts was to NOT link to Intel.com.
Wham! Thank you David. Exactly what I was preaching to a client the other day.
Well-known web analyst, Jeremiah Owyang adds that rather than try to join a community then pull them away, the marketing efforts of Intel was focused on to join communities and staying there – likely where the trust is highest. Read Further
In order to create and grow a profitable website hard work, dedication and sincerity needs to be the order of the day.
So, if you have a web presence with a community of visitors, how often do you interact with them? How often do compliment them? If you’re not doing this on a day-to-day basis – you are not doing your job.
Here are a few compliments that Community Strategist, Angela Connor, did just the other day Read Further
