Whenever I consult to companies about the new tools of marketing – specifically referring to mobile and social media – the topic of conversion rates come up 9 out 10 times. In other words, how can businesses translate views/visits (in digital terms) into an action, pre-defined by your company like for example ‘sign-up for our newsletter’, and thus measured as a conversion point? Here is my 4 step plan to finding creative ideas to increase your mobile marketing conversion rate. Read Further
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