heavy chef
The World Wide Creative studio is buzzing with a trifecta of announcements. The first, and most significant, being the inaugural Heavy Chef “Creating Profitable Websites” Course running from the 12 – 14 August in Cape Town. We are also finalising a Johannesburg Course, which will be announced in an upcoming Heavy Chef newsletter. Read Further
Pay Per Click is seen by many in very different ways. Some see it as an easy way to get quick traffic to a site and to start making their website profitable from the word go. Others see it as an expense that doesn’t guarantee them business. Some see it as part of a necessary online strategy. And some see as an unwanted evil forced upon them by the search engines because profitability via optimisation of sites takes so long or belongs only to the few who master the art.
Whatever your feelings about Pay Per Click is is having a huge impact worldwide on advertising budgets of companies both small and large. It is also getting a variety of results. This month The Heavy Chef project focuses on Pay Per Click and asks is it a good way of making your website profitable and if so what should we being doing to ensure it gets a return on investment?
Fred, who hasn’t been directly involved in any pay per click campaigns we run, will be setting up a campaign for a new business and providing us with an outlook from someone trying it for the first time. I’ll be adding my tuppence (for what its worth) and we’ll also be asking Andy from Custwin in the UK, who specialise in using pay per click campaigns to build profitable businesses online, to provide us with some useful hints and tips.
- Mike
