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  1. 5 Gold Lions in Cannes Posted in There's a Fly in My Soup, Concocted by Fred Roed July 20, 2009 No comments

    This viral video is a nice take on the marketing industry’s preoccupation with awards. Created by European Digital Agency Boondoggle, it’s doing the rounds with a simple, yet cutting concept. Nice work. Read Further

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  2. Heavy Chef Session: Advertising agency FoxP2 presents a talk on Creativity And Its Power To Transform Business Posted in Heavy Chef News, Concocted by Fred Roed June 25, 2009 3 comments

    “Why Wookiees Don’t Wear Pants”

    - A Study Of Creativity And Its Power To Transform Business

    In 2005 a new kid arrived on the South African advertising block. Read Further

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  3. User centred design must not replace creativity… Posted in Cookin' Design, Recipes for Success, Concocted by Fred Roed September 19, 2008 No comments

    …it should enhance it.

    There’s been a lot said about ‘user centred design‘ in web marketing circles recently. We talk about things like ‘conversion strategy‘ and ‘navigation strategy‘, phrases which have now become big buzzwords in marketing meetings. There’s no denying that these things are really, really important, but what if they come at a price? What if the the function of a site replaces creativity – instead of laying a platform for it? Read Further

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  4. The Future of Search Engine Marketing is Creativity Posted in Web Marketing Fare, Concocted by Mike Perk March 5, 2008 No comments
    talking-heads.jpg

    Spier creative web marketing

    Fred and I were asked to be so-called experts (I hate that word) at the “Talking Heads” evening which was the closing event of the Spier Arts Festival.

    The focus of the event was “The Future” and the format involved one to one conversations with individuals in the general public, the audience rotating every 20 minutes. Read Further

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