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  1. What Is Marketing? Posted in Digital Marketing Basics, Concocted by Fred Roed September 16, 2011 2 comments

    When I was studying at a well known advertising school in Denmark in the mid-90’s, I asked my lecturer a pointed question “What is marketing?

    The answer my learned lecturer gave me was not very satisfying. She mumbled for 15 minutes about communicating to markets and contained stuff about the ‘P’s’ of marketing. The response was long and rambling, and left me a little bewildered.

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