Skip to content

You're at: Home / Blog / Tags / digital marketing

Tagged

  1. Heavy Chef Session Feb 2010: “A Taste of the Digital Future” Posted in Heavy Chef News, Concocted by Fred Roed February 3, 2010 No comments

    Last night, Louis Janse van Rensburg (World Wide Creative) and Justin Spratt (ISlabs) gave us an insight into the future. It was a scintillating session, with both speakers providing a sense of excitement of what’s around the corner.

    Louis covered the digital consumer, and what we can expect, and Justin tore into the macro-environmental landscape, sharing loads of love for Telkom along the way.

    We gave away some of our new T-shirts at the end, followed by a Q&A session with the audience particularly interested in some of the controversial and contentious future predictions by our favourite (not so skinny) Australian living in SA.

    Read Further

    Share
  2. 5 Ways South African Consumers will use the Internet in 2010 Posted in Recipes for Success, Concocted by LouisJvR December 4, 2009 2 comments

    It’s that time of the year again where every digital marketing expert/guru/genius/yoda/messiah will shout from the hilltops on what they think the digital marketing trends for 2010 will be.

    (do a search on 2010 digital marketing trends and you’ll get the picture)

    A lot of noise indeed and often lacking context I believe… Read Further

    Share
  3. New website design for World Wide Creative Posted in Cookin' Design, Heavy Chef News, Concocted by Fred Roed September 8, 2009 No comments

    The Heavy Chef Project, as many of you know, is an initiative by our parent company, World Wide Creative. This forum is an extension of all the stuff we learn working with our clients in Europe and Africa on digital marketing campaigns. So, we’re pretty excited about our new presence that began with the redesign of the Heavy Chef site a few weeks ago, and now continued with the launch of a fresh new look for the WWC site.

    There were three reasons for the design:

    Read Further

    Share
  4. Creating New Worlds: Comcast Town Posted in Recipes for Success, Concocted by LouisJvR August 25, 2009 No comments

    At one of our previous Heavy Chef events in Cape Town, Justin Gomes (FoxP2 Ad Agency) in his talk on “Creativity And Its Power To Transform Business”, told the story of George Lucas and Star Wars, and the importance of creating new worlds…

    So, when I stumbled across Comcast Town, I was reminded of Justin’s words of wisdom.

    Read Further

    Share
  5. The first Heavy Chef “Creating Profitable Websites” Course starts Posted in Heavy Chef News, Concocted by Fred Roed August 12, 2009 2 comments

    Today is a big day for The Heavy Chef Project in that it marks the first day of the first ever digital marketing course run by the Heavy Chef’s in our digital kitchen. With a small gathering of 10 delegates, we began bright and breezy this morning with an ice-breaker. This entailed Mike giving the course attendants some ingredients (ingredients, heavy chef course… geddit?) that they needed to taste blind-folded and identify.

    Read Further

    Share
  6. The Heavy Chef “Creating Profitable Websites” Course running in August Posted in Heavy Chef News, Concocted by Fred Roed July 14, 2009 No comments
    heavy chef

    heavy chef

    The World Wide Creative studio is buzzing with a trifecta of announcements. The first, and most significant, being the inaugural Heavy Chef “Creating Profitable Websites” Course running from the 12 – 14 August in Cape Town. We are also finalising a Johannesburg Course, which will be announced in an upcoming Heavy Chef newsletter. Read Further

    Share
  7. New faces, new clients, new taste experiences. Posted in Heavy Chef News, Concocted by Fred Roed July 8, 2009 No comments

    The guys in the studio got a welcome surprise this morning when I came through to the studio to announce the arrival of a new client, The Hall Collection. Debbie Hall, founder of this uber-luxury linen, custom beds and bedding importer, has a skill for baking the most unbelievably tasty cakes.

    Debbie sent a tray of the cakes back with me to feed the masses in the studio, and this was the result on the balcony upstairs… Read Further

    Share
  8. A good logo makes our life a lot easier: 10 cool examples Posted in Cookin' Design, Concocted by Fred Roed December 18, 2008 1 comment

    At World WIde Creative, we spend a lot of time trying to understand the brand of each client that we work with. This is a great springboard for creativity, since the brand contains the essential message that needs to be conveyed. At the heart of every brand is its visual identity. From a designer’s perspective, I know that it makes a site design a whole lot easier when the logo is designed well.  Read Further

    Share
  9. Marketers, Get Your Digital Shift Together! Posted in Hot Stuff, Concocted by Fred Roed December 1, 2008 No comments

    Marketing agencies can be forgiven for feeling a little insecure right now. Across the globe, scores of well-manicured fingernails are being gnawed to the quick. Friday afternoon champagne and sushi parties are being traded in for toasted sarmies; and the lines of coke have made way for lines of worry.

    At a time like this, we can take heart from Chuck Norris. “I thought Credit Crunch was a new breakfast cereal,” said Chuck recently.  Read Further

    Share
  10. Obama’s campaign kicks ass Posted in Recipes for Success, Concocted by Fred Roed October 20, 2008 No comments

    obama

    Obama just kicked off the week with two killer pieces of digital marketing news. For those of you with heads in the sand, Barack Obama is leading the most pervasive, penetrative marketing campaign in political campaign history… and he’s centralised his strategy on a community-focused internet approach. Read Further

    Share