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  1. Are We Spending Too Much On Social Media Advertising? Posted in Heavy Chef News, Concocted by Wendy Tayler July 26, 2012 1 comment

    Jonathan Houston is the Lead for Digital Marketing and Technology at Deloitte Consulting. He is active in the marketing community, with a strong passion for strategy and tactics. We recently chatted to Jonathan about his views on the benefits of Social Media and what big data really means for businesses. Read Further

  2. How Digital Education Will Improve Employment In Africa Posted in Heavy Chef News, Concocted by Wendy Tayler March 7, 2012 5 comments

    While digital is growing at an exceptionally rapid rate, so is the need for skilled employees in this area. Colin Habberton, co-founder and initiator of the GROW Academy, decided to embrace this opportunity and offer disadvantaged students the chance to learn more about digital, and increase their chances of employment. Colin explains to Heavy Chef how he joined forces with WooThemes, RLabs, Silulo, WebGrowth, GivenGain and GetSmarter, to make this vision a reality. Read Further

  3. The Art Of Media As An Instrument Of Communication Posted in Heavy Chef News, Concocted by Wendy Tayler February 20, 2012 2 comments

    Anton Koekemoer is a social media strategist, digital marketing consultant and a ORM specialist with an emphasis on Web 2.0 technologies. He specializes in the implementation of strategic brand awareness campaigns, as well as the development of interactive online communities. Anton has also been successful with his mobile marketing strategies, optimizing mobile websites and campaigns. Heavy Chef chatted to him about his areas of focus in the digital space. Read Further

  4. SEO Evangelist, Avinash Kaushik, Discusses The Evolving Consumer Experience Posted in Heavy Chef News, Concocted by Jo Barrow January 13, 2012 4 comments

    Gianluca Fiorelli is an avid SEO blogger and is the author of the popular blog He recently had the privilege of interviewing Avinash Kaushik – one of the most influential thought leaders on Analytics and celebrated author of ‘Web Analytics: An Hour A Day’ and ‘Analytics 2.0′. Hailed by followers as an idol, a mentor, and even an oracle, his sphere of influence is massive and constantly expanding. He is known for his ability to simplify the complex world of web analytics and make it accessible to all those wanting to include it into their digital marketing strategies. Read Further

  5. Social Media Case Study: Chaos Computers Tech Paradise Campaign Posted in Digital Marketing Basics, Concocted by Mike Perk October 6, 2011 2 comments

    Earlier this year, digital marketing agency World Wide Creative ran a social media campaign for its client, Chaos Computers, a computer and accessories retail chain based in South Africa. Traditionally, Chaos has pushed traditional media hard with weekly double page spreads in local newspapers, but Riaan Swart has started to make forays into digital.

    After relaunching their Chaos website with great success last year, Riaan and the team decided to do something extraordinary to rewards its passionate community of fans.

  6. What Is Marketing? Posted in Digital Marketing Basics, Concocted by Fred Roed September 16, 2011 2 comments

    When I was studying at a well known advertising school in Denmark in the mid-90’s, I asked my lecturer a pointed question “What is marketing?

    The answer my learned lecturer gave me was not very satisfying. She mumbled for 15 minutes about communicating to markets and contained stuff about the ‘P’s’ of marketing. The response was long and rambling, and left me a little bewildered.

    Read Further

  7. Heavy Chef Session Feb 2010: “A Taste of the Digital Future” Posted in Digital Strategy, Heavy Chef News, Concocted by Fred Roed February 3, 2010

    Last night, Louis Janse van Rensburg (World Wide Creative) and Justin Spratt (ISlabs) gave us an insight into the future. It was a scintillating session, with both speakers providing a sense of excitement of what’s around the corner.

    Louis covered the digital consumer, and what we can expect, and Justin tore into the macro-environmental landscape, sharing loads of love for Telkom along the way.

    We gave away some of our new T-shirts at the end, followed by a Q&A session with the audience particularly interested in some of the controversial and contentious future predictions by our favourite (not so skinny) Australian living in SA.

    Read Further

  8. 5 Ways South African Consumers will use the Internet in 2010 Posted in Digital Strategy, Social Media, Concocted by LouisJvR December 4, 2009 5 comments

    It’s that time of the year again where every digital marketing expert/guru/genius/yoda/messiah will shout from the hilltops on what they think the digital marketing trends for 2010 will be.

    (do a search on 2010 digital marketing trends and you’ll get the picture)

    A lot of noise indeed and often lacking context I believe… Read Further

  9. New website design for World Wide Creative Posted in Digital Strategy, Heavy Chef News, Website Design, Website Usability, Concocted by Fred Roed September 8, 2009

    The Heavy Chef Project, as many of you know, is an initiative by our parent company, World Wide Creative. This forum is an extension of all the stuff we learn working with our clients in Europe and Africa on digital marketing campaigns. So, we’re pretty excited about our new presence that began with the redesign of the Heavy Chef site a few weeks ago, and now continued with the launch of a fresh new look for the WWC site.

    There were three reasons for the design:

    Read Further

  10. Creating New Worlds: Comcast Town Posted in Digital Strategy, Social Media, Concocted by LouisJvR August 25, 2009

    At one of our previous Heavy Chef events in Cape Town, Justin Gomes (FoxP2 Ad Agency) in his talk on “Creativity And Its Power To Transform Business”, told the story of George Lucas and Star Wars, and the importance of creating new worlds

    So, when I stumbled across Comcast Town, I was reminded of Justin’s words of wisdom.

    Read Further

  11. The first Heavy Chef “Creating Profitable Websites” Course starts Posted in Heavy Chef News, Website Design, Website Usability, Concocted by Fred Roed August 12, 2009 2 comments

    Today is a big day for The Heavy Chef Project in that it marks the first day of the first ever digital marketing course run by the Heavy Chef’s in our digital kitchen. With a small gathering of 10 delegates, we began bright and breezy this morning with an ice-breaker. This entailed Mike giving the course attendants some ingredients (ingredients, heavy chef course… geddit?) that they needed to taste blind-folded and identify.

    Read Further

  12. The Heavy Chef “Creating Profitable Websites” Course running in August Posted in Heavy Chef News, Website Design, Website Usability, Concocted by Fred Roed July 14, 2009
    heavy chef

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    The World Wide Creative studio is buzzing with a trifecta of announcements. The first, and most significant, being the inaugural Heavy Chef “Creating Profitable Websites” Course running from the 12 – 14 August in Cape Town. We are also finalising a Johannesburg Course, which will be announced in an upcoming Heavy Chef newsletter. Read Further

  13. New faces, new clients, new taste experiences. Posted in Heavy Chef News, Concocted by Fred Roed July 8, 2009

    The guys in the studio got a welcome surprise this morning when I came through to the studio to announce the arrival of a new client, The Hall Collection. Debbie Hall, founder of this uber-luxury linen, custom beds and bedding importer, has a skill for baking the most unbelievably tasty cakes.

    Debbie sent a tray of the cakes back with me to feed the masses in the studio, and this was the result on the balcony upstairs… Read Further

  14. Heavy Chef’s Top 12 Digital Marketing Predictions for 2009 Posted in Digital Strategy, Heavy Chef News, Concocted by Fred Roed January 19, 2009 4 comments

    This is the time of the year that we collate all the pearls collected during the various Heavy Chef Sessions we hosted in 2009 – as well as from our team that is working on various high-profile online projects in the United Kingdom and South Africa.  Looking back allows us to learn the lessons, apply the wisdom from conversations with some of the smartest people in the industry, and look forward with confidence.  Read Further

  15. A good logo makes our life a lot easier: 10 cool examples Posted in Website Design, Concocted by Fred Roed December 18, 2008 2 comments

    At World WIde Creative, we spend a lot of time trying to understand the brand of each client that we work with. This is a great springboard for creativity, since the brand contains the essential message that needs to be conveyed. At the heart of every brand is its visual identity. From a designer’s perspective, I know that it makes a site design a whole lot easier when the logo is designed well.  Read Further

  16. Marketers, Get Your Digital Shift Together! Posted in Branding Online, Digital Strategy, Concocted by Fred Roed December 1, 2008

    Marketing agencies can be forgiven for feeling a little insecure right now. Across the globe, scores of well-manicured fingernails are being gnawed to the quick. Friday afternoon champagne and sushi parties are being traded in for toasted sarmies; and the lines of coke have made way for lines of worry.

    At a time like this, we can take heart from Chuck Norris. “I thought Credit Crunch was a new breakfast cereal,” said Chuck recently.  Read Further

  17. Obama’s campaign kicks ass Posted in Branding Online, Digital Strategy, Online Advertising, Concocted by Fred Roed October 20, 2008


    Obama just kicked off the week with two killer pieces of digital marketing news. For those of you with heads in the sand, Barack Obama is leading the most pervasive, penetrative marketing campaign in political campaign history… and he’s centralised his strategy on a community-focused internet approach. Read Further