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  1. The Art Of Successful Campaigns: Mike Sharman Explains Posted in Heavy Chef News, Concocted by Wendy Tayler May 22, 2012

    It may only be two years old, but Retroviral is making waves in the South African digital space. Mike Sharman, owner of Retroviral, is responsible for some memorable campaigns that Retroviral has created. These  include Nando’s Last Dictator Standing, as well as #NoRegretFriday for SAB, which has since turned into a South African meme. Heavy Chef spoke with Mike about starting up your own business and creating viral campaigns. Read Further

  2. Business Plans – do they matter? Posted in Digital Strategy, Concocted by Fred Roed June 8, 2009

    I wrote a post on our sister blog, Ideate, over lunch with a 7 point list to ‘create your perfect business plan‘.

    This is particularly relevant, I think, to online start ups, since most are started without much fore-thought or planning. This can sometimes be an advantage, especially if you read Richard Branson, but in most cases, is not such a good idea. Read Further

  3. ‘Start Up Review’ Article on MySpace Posted in Digital Strategy, Social Media, Concocted by Mike Perk September 13, 2006

    There is an interesting (yet heavy reading) blog called ‘Start Up Review‘ which does something similar to the Heavy Chef blog in that it looks at new technology and researches it*.

    ‘Start-up Review’ does not, however, get its hands dirty like Mike and I, but it has posted a pretty comprehensive article on MySpace – if you’re feeling brave, go make yourself a cup of coffee and click here.

    PS: One snippet in this article really stands out for me:

    If the two largest Web 2.0 successes
    (based on number of registered users) are Skype and MySpace, I think it
    is interesting to note that each benefited from having a major
    distribution partnership during launch.

    …once again, showing that even
    with these high-tootin’, high-falutin’ tech companies, relationships
    are absolutely key. Advertising, so tempting to companies with big start-up capital, is secondary. This seems obvious,
    right? Spare a thought for the famous fashion start-up Boo.com which burnt over
    $120m in 6 months, mostly on advertising, and then closed up shop.

    *Thanks to Andrew for this link.