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  1. Can ORM help your Search Engine Rankings? Posted in Online Reputation Management, Search Engine Optimisation, Concocted by Ettienne Mostert July 30, 2010 1 comment

    ORM has been adopted as part of the online marketing mix because of its ability identify and actively manage what is being said about your brand online.  The general perception is that ORM only relates to containing the negative mentions  but as we have found at the Heavy Chef is that Online Reputation Management software has a much broader role to play in your brand’s life online (positive and negative). Read Further

  2. New website design for World Wide Creative Posted in Digital Strategy, Heavy Chef News, Website Design, Website Usability, Concocted by Fred Roed September 8, 2009

    The Heavy Chef Project, as many of you know, is an initiative by our parent company, World Wide Creative. This forum is an extension of all the stuff we learn working with our clients in Europe and Africa on digital marketing campaigns. So, we’re pretty excited about our new presence that began with the redesign of the Heavy Chef site a few weeks ago, and now continued with the launch of a fresh new look for the WWC site.

    There were three reasons for the design:

    Read Further

  3. Spread The Word With Viral Marketing Posted in Branding Online, Digital Strategy, Online Advertising, Concocted by Yolandi Janse van Rensburg September 4, 2009 3 comments

    Want to make use of viral marketing as an essential marketing strategy? Well, you can’t. You can create a message and hope it’s good enough to spread. Our CEO at World Wide Creative, Fred Roed wrote a post on how to make a viral video. His answer was simple – you don’t. Fred explains that “there’s no way you can make a viral video. You can only make a video. Your audience will make it viral.
    Read Further

  4. A thirst-quenching vitamin-rich success story: glaceau vitaminwater Posted in Digital Strategy, Concocted by Fred Roed August 21, 2009

    Forgive us if this comes across as a little “advertisey”, but believe me this is a sincere story. Recently we’ve been sponsored by glacéau vitaminwater for the Heavy Chef Sessions we run each month. So, intrigued by this relatively new brand that’s now EVERYWHERE, I scratched below the surface for some tasty tidbits. A while back, Thurlow from thewinwingroup related to me the story of a guy called J. Darius Bikoff, who started a small bottled water company in 1996 after eating a vitamin C wafer on the way to a yoga class.

    Amidst serious personal difficulties, Bikoff managed to get the company up and running, and within 5 years the company was the company’s drinks were sold in over 4,000 retail stores in the New York area.

    Read Further

  5. To get it profitable, treat your blog like your website Posted in Digital Strategy, Website Usability, Concocted by Mike Perk August 4, 2006

    I normally work on the optimisation of websites, so I’ve just been applying the same principles to our blog. Blogs are basically websites, with each new post becoming a new page on that site. We looked at the keywords and optimised the site, we are continually updating with fresh content – things we know the search engines like. Links are also vital, the more natural the better, but we do need to give it a little push and get our name out there.

    I’ve been investigating possible ways to do this and as well as the same we would use for normal sites (such as Google site maps) we can use special directories. Okay lets start with Yahoo:

    1) Set up a free Yahoo account by going to www.yahoo.com. It will ask you to set up your home page. Which will then force you to set up an account.
    2) Go to your new home page. At the top of the page you’ll see a link that says "Add Open Content from around the Web by URL".
    You will then need to get your URL for your RSS feed in your blog application (i.e. blogger.com or typepad.com). in Blogger.com it is in the settings, in typepad go to your blog and go to the "subscibbe to this blogs feed" and right click. Copy the link and place this where Yahoo asks you to add a link.
    Then click "add to My" button in top right.

    We’ll have a crack at MSN tomorrow.
    - Mike

  6. Profitable blogs find the gaps? Posted in Digital Strategy, Concocted by Mike Perk July 18, 2006 4 comments

    If one of the objectives of your blog is to bring in new traffic (and our is), one possible way of getting that traffic there is via the search engines. Read Further

  7. Step 1: Focus your blog!!! Posted in Digital Marketing Basics, Digital Strategy, Concocted by Mike Perk July 14, 2006

    I come across quite a few web companies that say to clients “you must have a blog”. Crikey, we even said it to ourselves twelve months ago when we started ours. Off we go and start writing, and writing, and writing………One month later we are struggling to write anything worthwhile and start to resent the Blog. I call it Blog Rage, where you blame the Blog for all things going wrong in your life: Read Further