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  1. Global domination through domain names Posted in Digital Strategy, Concocted by Fred Roed May 12, 2008

    So imagine we decide to take over the world through The Heavy Chef Project. We realise, hell yeah, this thing has legs, but what if someone tries to rip us off? What if someone copies us with a similar name so that if someone types in ‘HeadyChef.com’ they get our traffic? Hey! Why not let’s buy all the similar sounding domain names just to be sure. It’s not like it’s going to cost us a lot of money… Read Further

  2. The 9 worst domain names on the web Posted in Search Engine Optimisation, Concocted by Fred Roed April 7, 2008 1 comment

    World Wide Creative’s web marketing ‘guy’, Mike Perk, places a lot of emphasis on a good domain name. Not only should it have ‘history’, but the name itself is very important. It should be relevant, focused and preferably memorable. A while back, my friend Andrew emailed me a list of names that you wouldn’t want (although, I reckon they get 10 out of 10 for being memorable!) Read Further

  3. Do I use .com, .co.uk or co.za? Posted in Digital Strategy, Concocted by Mike Perk August 7, 2007

    This is a common question raised by most and is answered briefly but nicely below by Google at http://googlewebmastercentral.blogspot.com/2007/08/server-location-cross-linking-and-web.html:

    Does location of server matter? I use a .com domain but my content is for customers in the UK.

    In our understanding of web content, Google considers both the IP address and the top-level domain (e.g. .com, .co.uk). Because we attempt to serve geographically relevant content, we factor domains that have a regional significance. For example, ".co.uk " domains are likely very relevant for user queries originating from the UK. In the absence of a significant top-level domain, we often use the web server’s IP address as an added hint in our understanding of content.

    Therefore if your target market is South Africa you are better having a co.za domain.

    - Nicola