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  1. Dave Duarte On Social Media In South Africa: 30% Growth Expected In 2013 Posted in Heavy Chef News, Concocted by Wendy Tayler August 17, 2012

    Entrepreneur and digital media educator, Dave Duarte, is a highly respected figure in the South African online space (as well as abroad). Currently Dave is the CEO of Treeshake, a startup investment company that also manages educational projects involving web and mobile technology. Dave offers his expertise to Universities across the globe, and is the Principal at the Ogilvy Digital Marketing Academy. We spoke with him about the different uses of social media in South Africa in comparison to more developed countries. Dave also shared his thoughts on Facebook going public. Read Further

  2. How To Utilise Crowds To Build Your Brand Posted in Heavy Chef News, Concocted by Wendy Tayler February 7, 2012

    Eran Eyal has a strong track record behind his name in the entrepreneurial world. He is the co-founder of Evly, the world’s first crowdsourcing social network; as well as co-founder and CEO of design at Springleap, a crowdsourcing company aimed at empowering designers and making great merchandise. He is also a tech presenter on Cape Talk. Eran recently got the opportunity to share his wisdom at Tedx. Heavy Chef caught up with Eran to chat about crowdsourcing and when it is necessary for a business to change their strategy. Read Further

  3. Case Study: How Porsche Recognised One Million Facebook Fans In New Campaign Posted in Heavy Chef News, Videos, Concocted by Wendy Tayler October 25, 2011

    For us it is too late. But for true Porsche fans who have already joined the Facebook page, their names will forever be engrained onto the body of the new 911 GT3 R Hybrid. Although from afar it is not clear what the tiny marks are on the Porsche, once revealed many were eager to know if they had made the cut. The clever promotional idea for Porsche, was to get more activity on their social media platforms, and it is clear that it has worked wonders. It was also aimed as a ‘thank you’  to their fans for all of their support and as described in the featured video, for ’sharing our passion’.

    Read Further

  4. Top 5 Social Networking Sites Outside the Big 3: Renren (4 of 5) Posted in Heavy Chef News, Social Media, Concocted by Tatenda Mutsekwa August 5, 2011

    With Facebook being banned from entering the social networking market in China. This is fertile ground for other social networks to stake a claim in China. My previous article, I looked at Qzone. This article is going to look at the fourth social networking site called Renren. I told you earlier about the Russian Facebook, Renren is considered to be the Facebook of China.

    Read Further

  5. Top 5 Social Networking Sites Outside the Big 3 (Part 1 of 5) Posted in Heavy Chef News, Concocted by Tatenda Mutsekwa August 1, 2011 4 comments

    The world of social networking seems to be at a stable place with Facebook, Twitter and LinkedIn being the titans of the online world. But that doesn’t mean that there aren’t other social networking sites out there. This is a perfect time to look at other social networking sites since the launch of Google+ and MySpace being sold.

    Read Further

  6. Facebook Video Calling Test Drive Posted in Heavy Chef News, Social Media, Concocted by Tatenda Mutsekwa July 7, 2011

    Yesterday Mark Zuckerberg was pleased to announce that Facebook chat would have a video component powered by Skype. I decided to take it for a test drive to see how this new feature actually functions.

    Read Further

  7. Location-based social networks and building a community online Posted in Mobile Marketing, Social Media, Concocted by Sachin Ranchod January 20, 2011

    Over the last couple of years, location-based social networks have been much hyped as the savior of online advertising.  In case you missed the boat – the basic idea is that the social network uses the user’s location to enhance their experience whilst they are on the network.  Ideally, you want to be able to quickly say “I’m here” to your followers (and advertisers) and have them says “Cool, check out this coffee shop around the corner”. Read Further

  8. Is the mobile web only for kids and geeks? Posted in Mobile Marketing, Concocted by LouisJvR January 19, 2011 3 comments

    A recent study by marketing research company Pew Internet found that social networking site usage grew 88% among Internet users aged 55-64, and the 65 and older group’s social networking presence grew 100% during 2010. A great deal of this upward trend has been attributed to a marked increase in mobile usage amongst this demographic. Indeed the demographics around the mobile web is fragmenting by the day. Read Further

  9. Social networking on your mobile phone: child’s play or adults only? Posted in Mobile Marketing, Social Media, Concocted by Lauren Potgieter January 13, 2011

    Social networking straight from your mobile phone; we all do it. If we see something great, we snap a quick picture and add it to our Twitter or Facebook accounts for others to see. If we want to get in contact with a friend, a phone call is no longer needed, all we have to do is log onto Mxit or Whatsapp and we can chat for as long as we want for the fraction of a price of a regular phone call or a text message. Even though some of us are wary of utilizing our phones for social networking, the truth is that it is not age discriminating and there is no doubt that this applies to all forms of communication today. Read Further

  10. The secret to building a sustainable Online Community Posted in Community Management, Concocted by Fred Roed November 5, 2010 9 comments
    The secret to building a sustainable online community
    There are so many online community campaigns popping up across the globe right now. It’s hard to separate the wheat from the chaff. Facebook pages, Twitter promotions, everyone seems to be doing it.
    Take a closer look though and you’ll be able to spot the ones that will work over time. The secret? Sustainable online community campaigns have a cause.
    At World Wide Creative we’re working on a wide variety of campaigns right now – from Virgin Mobile to Honda, Exclusive Books to The Just Cause. The first thing we try to do with each client is to figure out what is the ‘emotional driver’ of the target audience. Without knowing this, it’s very hard to create a sustainable community campaign. The fact is, you can create as many tactical maneuvers as you can muster, but they will fizzle out unless you can tap into the real heart of your customer.
    The cause is not always obvious. This is what I mean:
    ·If you’re marketing cars, your cause is not mechanical (it’s the feeling that car evokes)
    ·If you’re marketing alcohol, your cause is not the booze (it’s the lifestyle that the booze conjures up)
    ·If you’re marketing phones, your cause is not technical (it’s the freedom of communication that you’re given)
    ·If you’re marketing cologne or perfume, your cause is not smell (it’s the confidence or empowerment that the cologne induces.)
    As a brand, if you can tap into your cause effectively, you may achieve the ‘Holy Grail’ of community management… where your audience doesn’t just interact with you, but with each other.

    There are so many online community campaigns popping up across the globe right now. It’s hard to separate the wheat from the chaff. Facebook pages, Twitter promotions, everyone seems to be doing it. Read Further

  11. Gillette and their Community Management – the best a customer can get Posted in Community Management, Social Media, Concocted by Lauren Potgieter October 22, 2010 2 comments
    When we think of good examples of community management, our minds automatically wander to
    brands such as Coca Cola and Apple, of which the public cannot help but sing their praises. There are
    however, quite a few companies that have stood on the sideline and slowly created a community
    that is engaging and responsive, whilst not being overly zealous with their brand approach.
    One brand that is getting their community speaking is Gillette. Unlike other brands that are all
    about the show, Gillette has the perfect combination of engagement – not too scarce and not too
    over-active. They have taken an activity that men dread doing on a daily basis and have created
    conversation around this chore.
    We know that community management cannot simply focus on one area and Gillette spread
    their community activities across all their resources. On their Facebook page, they have created
    conversations around the “art” of shaving and recently got Daryl “Moose” Johnston to answer
    questions from Gillette Facebook fans. On the Facebook fanpage, they ask questions, post quirky
    did-you-know facts and generally interact with whoever is willing to talk. Their Twitter page sings the
    same tune as they encourage their followers to be creative and send in videos and pictures of their
    experiences. This approach gives a light hearted and creative feel to the fanpage and encourages
    the public to submit content and converse about content submitted – perfect for encouraging
    community.
    Their website lets you choose the type of beard you have and then shows you the best way to shave
    with their razors. They have also created the Gillette Success Lab, where you create a profile that will
    give you additional advice on how to obtain a smooth shave and what products to use.
    Even though Gillette’s Facebook might not compare to the number of likes of other big brands, with
    only 312,042 in comparison to Coca Cola’s 10 million and nearly 6 000 followers on Twitter, they are
    definitely doing something right and getting their target market (which are males aged 14 and up) to
    share their experiences and open the channels of communication between brand and customer.

    When we think of good examples of community management, our minds automatically wander off to brands such as Coca Cola and Lady Gaga, of which the public cannot help but sing their praises. There are however, quite a few companies that have stood on the sideline and slowly created a community that is engaging and responsive, whilst not being overly zealous with their brand approach. Read Further

  12. Can you use Facebook ads to help build your Online Community? Posted in Community Management, Social Media, Concocted by Ettienne Mostert October 19, 2010

    The great French Marshall Lyautey once asked his gardener to plant a tree. The gardener objected that the tree was slow growing and would not reach maturity for 100 years. The Marshall replied, ‘In that case, there is no time to lose; plant it this afternoon!’ – John F. Kennedy Read Further

  13. Engage relentlessly and build a Community online Posted in Community Management, Concocted by Yolandi Janse van Rensburg September 8, 2010 10 comments

    I happened to catch an episode of Gossip Girl the other night and it had me thinking about engagement and building a community online. In this specific episode Gossip Girl was outing everyone’s secrets at once and causing a lot of havoc for the high school teens. What I noticed was that Gossip girl really has her community on the tip of their seats. Read Further

  14. Building an online community within Facebook Posted in Community Management, Social Media, Concocted by Ettienne Mostert September 7, 2010 2 comments

    Who really wants to be known by their endorsement of socks?

    Facebook users see ‘liking’ something as their personal stamp of approval. There is no other benefit to liking something other than an emotional payoff be it belonging or crafting your personal identity. Read Further

  15. 3 Things Lady Gaga is doing right in Community Management Posted in Community Management, Concocted by Yolandi Janse van Rensburg September 1, 2010 6 comments

    She’s the “Queen of Twitter” according to Famecount and she happens to be the first living person to achieve 10 million fans on FacebookFamecount lists Lady Gaga as the most popular online entity worldwide, with more than 16 million Facebook fans and 330,000 YouTube subscribers. She is breaking records on all social media platforms. How does she do it? Read Further

  16. A Winning Recipe for A Secure Facebook Profile Posted in Digital Strategy, Social Media, Concocted by Yolandi Janse van Rensburg March 8, 2010

    Facebook is a great way to stay in touch with friends and family but even more, to promote yourself and your business. With all the benefits you get from a social networking site, there are dangers too. That is why it is important to set you privacy setting. You need to protect your contact details, your conversations and anything else that you don’t want to make public to the global web. Here’s a quick 5 step recipe to quickly whip up a more secure Facebook profile: Read Further

  17. My First Week at World Wide Creative Posted in Search Engine Optimisation, Social Media, Concocted by Guest September 29, 2009 1 comment

    Andrew Conyers, Intern

    Walking into my first day at WWC as the new intern, I knew very little about the world of eMarketing that I was diving headlong into.  My recently acquired degree in Business Administration, from back home in the States, certainly did not cover web analytics, link building, or SEO.  Though nervous as I was, relief came quickly as I soon realized it was Ok that I was just learning.  It became clear to me that learning is a large part of what eMarketing is, and that even the most experienced veterans in the office are still learning new things on a regular basis.  World Wide Creative’s very own Heavy Chef Project is a shining example of how everyone here is constantly craving new information and developing new ideas to become better at what they do, to become the all knowing and ever trustworthy Heavy Chef. Read Further

  18. Facebook And Twitter: Stop Comparing And Spot The Difference Posted in Branding Online, Social Media, Twitter, Concocted by Yolandi Janse van Rensburg August 18, 2009 3 comments

    Have you noticed how many posts have popped up comparing Facebook and Twitter?  One thing I agree with is that they are both social media platforms and that they are both tremendously successful – but that’s it. I find it odd that people would compare features, target audience and value. These aspects could be looked at but one thing that you need to take into consideration is that these two phenomena have different goals and that’s why I say they should not be compared.

    Read Further

  19. Why Facebook is an important platform for Brand Building Posted in Branding Online, Concocted by Yolandi Janse van Rensburg June 14, 2009 313 comments

    Facebook

    Facebook has now moved from being not only a social network for personal use but is now considered (more prominently) a platform for business use as well. More and more marketers use Facebook as a key medium for their brands online. Read Further

  20. Facebook Facts on a Platter Posted in Social Media, Concocted by LouisJvR June 10, 2009

    If you’re a facts-junky like me, you’ll just love this site – www.allfacebook.com

    Loads and loads of resources on (yep, you guessed it) all things Facebook, including stats on most popular FB Fan Pages*, Apps & FB Connect usage (size + growth). Read Further

  21. Backing up your online life Posted in Digital Strategy, Social Media, Twitter, Concocted by Guest May 18, 2009 1 comment

    You back up your email, pictures, music and even your cellphone SIM Card. Why should your online resources be any different?  After all, you do invest loads of time into these sites.

    Here are three ways to back up those important social media activities: Read Further

  22. Facebook tidbits Posted in Social Media, Concocted by Fred Roed February 5, 2009

    Last week Mark Zuckerberg took the stage at the DLD conference in Germany, and proved to be an interesting interview. Read Further

  23. Your website is an online community when… Posted in Digital Strategy, Social Media, Concocted by LouisJvR January 29, 2009 4 comments

    When I started writing this post, I thought…Ok, let’s Google all the definitions for ‘Online Community’, ask Wikipedia and provide my beloved, loyal and always good-looking readers with a list of definitions of this term and throw in a bit of my own interpretations.

    NOW, HOW BORING WOULD THAT’VE BEEN !? Read Further

  24. Facebook growth astounds shortsighted doomsayers (like me) Posted in Social Media, Concocted by Fred Roed January 9, 2009 6 comments

    Ok, so they say it takes a big man to say ‘I was wrong’. I’d also like to add: ‘good looking, charming, intelligent and modest’.

    So here goes: I was wrong.

    Last year I predicted the death of Facebook, and said it’s fall would be swift and inglorious. Well, take a gander at Facebook’s latest figures Read Further

  25. POOOKE!! Meet The FaceBloke Posted in Social Media, Videos, Concocted by LouisJvR December 12, 2008

    How would Facebook look in real life?

    Well, let FaceBloke tell ya… (My laughing muscles were aching after seeing this!) Read Further