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  1. Foursquare, Yes or No? Posted in Mobile Marketing, Concocted by Yolandi Janse van Rensburg January 25, 2011 17 comments

    Last week Sachin wrote a post on Location-based social networks and building a community online. In his post Sachin asked “should you, as a digital marketer, jump into creating campaigns for location-based social networks?

    According to Sachin, “the reality is that these social networks aren’t particularly popular in developed countries yet and they are pretty much unknown in developing countries (we’re looking at 3 million users which is still a very low number). Unfortunately, it still feels that we haven’t managed to effortlessly integrate locations into the way we use the internet.

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  2. Location-based social networks and building a community online Posted in Mobile Marketing, Social Media, Concocted by Sachin Ranchod January 20, 2011

    Over the last couple of years, location-based social networks have been much hyped as the savior of online advertising.  In case you missed the boat – the basic idea is that the social network uses the user’s location to enhance their experience whilst they are on the network.  Ideally, you want to be able to quickly say “I’m here” to your followers (and advertisers) and have them says “Cool, check out this coffee shop around the corner”. Read Further