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  1. Snow Angels, Speedos, The Rolling Stones and Online Reputation Management Posted in Heavy Chef News, Online Reputation Management, Concocted by Fred Roed June 3, 2010

    This was not an easy post for me to write.

    For the past few days I’ve um’d and ah’d, walking holes in our agency floor before typing these words. The topic of this article involves an incriminating video that was taken of me 4 years ago by my business partner, Mike Perk (pictured here with the beautiful ‘tache). Since then, Mike has continually threatened to expose to the general public the shameful behavior that I displayed that fateful evening.

    And so, this article is my get-out clause.

    Read Further

  2. 8 Types of Creative Directors Posted in Heavy Chef News, Concocted by LouisJvR February 5, 2009 1 comment

    Ahhh, I stumbled accross this old strip from branding/comic genius Tom Fishburne and immediately asked myself… where does Fred fit in? Read Further

  3. Another day, another Hawaiian shirt on TV Posted in Heavy Chef News, Concocted by Mike Perk July 17, 2008 4 comments

    fred roed cnbc africa

    For those of you up bright and early in the morning you may have seen World Wide Creative’s very own TV celeb, Fred Roed, donning his customary Hawaiian shirt on CNBC Africa. Following on from his Carte Blanche cameo he was asked to talk about web marketing strategy for African business. Read Further