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  1. Keep your blog momentum Posted in Digital Strategy, Concocted by LouisJvR March 23, 2009 1 comment

    It is so vital to build momentum through your blog.

    So, if you need to up the ante on content for your blog, here are some points to remember:

    • Every post need not be an essay
    • Every post need not be original
    • A post can be a relevant link and a sentence to expand on it Read Further
  2. Your website is an online community when… Posted in Digital Strategy, Social Media, Concocted by LouisJvR January 29, 2009 4 comments

    When I started writing this post, I thought…Ok, let’s Google all the definitions for ‘Online Community’, ask Wikipedia and provide my beloved, loyal and always good-looking readers with a list of definitions of this term and throw in a bit of my own interpretations.

    NOW, HOW BORING WOULD THAT’VE BEEN !? Read Further

  3. Ideate.co.za Is Not An Online Community, IF… Posted in Branding Online, Digital Strategy, Online Advertising, Concocted by LouisJvR September 26, 2008 2 comments

    ideate

    …IF the authors posting on www.ideate.co.za (about Small Business in SA) DIDN’T participate in the conversations taking place on each of their posts…

    Fortunately, the “mild-mannered alter-egos” behind Ideate, Fred (The Heaviest Chef of them all!!), Andrew and Shane, as well as some of their other guest contributors, ARE participating – and this, to me, is the primary reason behind Ideate’s success.

    Don’t believe me? Case in point, I randomly went throught 10 posts and this was the level of participation from them… Read Further