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  1. Review: Heavy Chef Session on Youth Marketing Posted in Heavy Chef News, Videos, Concocted by Yolandi Janse van Rensburg August 31, 2009

    At the Heavy Chef Session last Wednesday in Jozi we took a peek into the world of Youth Marketing with Andrea Kraushaar from Youth Dynamix and Marc Kornberger from Student Village. With a turn out of more than 50 guests, we sure enjoyed seeing all the new faces including people from Deloitte, Quirk eMarketing, FNB, ABSA and the South African National Blood Service. It was also great seeing some familiar faces like Greg Durst from Horizon Equity. Most of the socializing took place on the Balcony at JWT with its beautiful view over Rivonia and great drinks provided by our sponsors Corona, Carlsberg, Perderberg wine and (our latest edition) Glaceau Vitamin Water. Thanks guys.

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  2. Heavy Chef Session November: “Smoke, Mirrors and Social Media (Part 2)” Posted in Heavy Chef News, Concocted by Fred Roed November 13, 2008

    social media guys

    Last month saw our very first venture up north for the first Heavy Chef Session in the dark, dangerous streets of Johannesburg. Fortunately we weren’t killed, and the talk went swimmingly – especially as we were situated in the opulent luxury of the Twiice International showroom.

    Mike, Louis and I got the ball rolling with a presentation on ‘Smoke, Mirrors and Social Media’ which you can view on Zoopy here and here.

    So, we’re excited to announce Part 2 Read Further

  3. Upcoming Heavy Chef Session schedule Posted in Heavy Chef News, Concocted by Fred Roed October 10, 2008 2 comments

    We’ve got some great speakers lined up at the next couple of Heavy Chef Sessions:

    Thursday 16th October 2008: Smoke, Mirrors and Social Media (Part 1) – features, er, me, supporting my faithful colleague, Mike Perk.

    Wednesday 26th November 2008: Smoke, Mirrors and Social Media (Part 2) – features Mike Stopforth, Arthur Goldstuck and Andy Hadfield. Read Further

  4. Two Heavy Chef Sessions in Johannesburg: “Smoke, Mirrors, Mobile and Social Media” Posted in Heavy Chef News, Concocted by Fred Roed October 7, 2008

    [Note: Apologies for the incorrect dates previously - please note the correct dates below]

    Do you get a nagging feeling that there’s a bit of overblown marketing hype going around at the moment?

    I’m talking specifically about the ‘big two’ of digital marketing: Mobile and Social Media. These days, there is a new digital agency opening up on every corner, not unlike the days earlier this century when the property market was booming (just before it went ‘BOOM!’) and everyone was suddenly an Estate Agent. Read Further