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  1. World Wide Creative Appoints New Cape Town General Manager Posted in Heavy Chef News, Concocted by Wendy Tayler January 16, 2013 1 comment

    World Wide Creative (WWC), the Cape Town-based digital marketing agency, headed up by Fred Roed and Mike Perk, have recently announced the appointment of a new GM for their Cape Town office in the form of Alex Acton. Read Further

  2. Online Community Building in 2012 with Dave Duarte Posted in Community Management, Heavy Chef News, Social Media, Videos, Concocted by Mike Perk January 17, 2012 4 comments

    Dave Duarte, a veteran of Heavy Chef Sessions with four sessions under his belt, spoke to us about community building in the last event we held last year. Dave gave us an overview of where we’re at in marketing at the moment, and followed it up with some ‘ninja’ tips for you to use. Don’t miss this – a well worthwhile video. Read Further

  3. Heavy Chef: Demystifying Online Advertising Posted in Heavy Chef News, Online Advertising, Videos, Concocted by Yolandi Janse van Rensburg January 11, 2012 1 comment

    Our last Heavy Chef event in Joburg last year presented Jennifer Grace from NATIVE and Styli Charalambous from The Daily Maverick who spoke about demystifying online advertising. Read Further

  4. Heavy Chef September with Nikki Cockcroft in Johannesburg Posted in Heavy Chef News, Videos, Concocted by Yolandi Janse van Rensburg October 27, 2011

    After an informative Heavy Chef session in Cape Town earlier this year with Nikki Cockcroft where she recounted her experience in the brave new world of the ‘New Media Ecosystem’, we were happy to see Nikki join us at our Johannesburg Heavy Chef event last month. Nikki spoke about brands becoming publishers and offered practical advice on how your business can start creating content. Learn more about Nikki’s talk here. Read Further

  5. Ad-Platform Provider Jivox First To Bring Interactive Video Ads Across All Platforms Posted in Online Advertising, Concocted by Wendy Tayler August 3, 2011

    At the beginning of the year, Jivox, the US and Indian-based advertising platform provider, launched a new technology that is different to any kind previously used. For the first time, companies were able to have their video ads broadcast online, on a mobile and on tablet devices with no need to change the advertisement to fit the specific layout according to the capabilities of the device. Jivox technology automatically reads and adapts the interactive web video to suit the product it displays on. These include Blackberry, iPhones, Android and iPads.

    Read Further

  6. Heavy Chef Video: Rich Mulholland talks about Anti-Social Networks Posted in Heavy Chef News, Top Digital Chefs, Videos, Concocted by Yolandi Janse van Rensburg July 29, 2011 1 comment

    A lot of people have been asking us to share the video of Rich Mulholland’s talk at Heavy Chef last month. Those who attended would know that his presentation entitled Anti- Social Networking And The Rise Of The Contextual Connection was as entertaining as it was insightful. Rich spoke about all the various social media platforms and how they should be adapting to the user’s needs. If you missed the talk, this video is a must-watch: Read Further

  7. Heavy Chef July 2011: Nikki Cockcroft talks about New Media Ecosystems Posted in Heavy Chef News, Top Digital Chefs, Concocted by Yolandi Janse van Rensburg July 29, 2011 1 comment

    Our Heavy Chef session last night at Deloitte in Cape Town was once again a successful event. With a turn-out of close to 200 people we were very happy to see such a strong response to the event on Twitter. Read Further

  8. Advantages of Digital Publishing Posted in Heavy Chef News, Concocted by Tatenda Mutsekwa July 19, 2011 6 comments

    In preparation for the next Heavy Chef session with Nikki Cockcroft, we are going to explore the advantages of digital publishing. As the world is connecting online, there is a need to explore the role digital publishing is playing in a changing industry.

    Read Further

  9. Heavy Chef Jozi: Rich Mulholland talks about Anti-Social Networks Posted in Heavy Chef News, Top Digital Chefs, Concocted by Yolandi Janse van Rensburg July 4, 2011

    Last week Wednesday we hosted our Heavy Chef session on Jozi with Rich Mulholland. Those who attended or followed Rich’s talk on Twitter would know it was as entertaining as it was insightful. We were extremely excited to see a record crowd for our Jozi event! A big thanks to everyone who attended! Read Further

  10. Interview with Nic Haralambous on Mobile in Emerging Markets Posted in Emerging Markets, Heavy Chef News, Mobile Marketing, Top Digital Chefs, Concocted by Yolandi Janse van Rensburg June 14, 2011

    We know how much you enjoyed our Heavy Chef session in Joburg last month with Nic Haralambous and we’ve picked up a lot of chatter online concerning the mobile development industry in Africa. We decided to interview Nic and learn from him once more about the Mobile industry in emerging markets. Read Further

  11. Heavy Chef: Tim and Joe talk about Trust and Identity Online Posted in Digital Strategy, Heavy Chef News, Online Reputation Management, Concocted by Yolandi Janse van Rensburg June 8, 2011 4 comments
    We had a windy yet incredibly insightful Heavy Chef session at Deloitte in Cape Town last night with Joe Botha from Trustfabric and Tim Shier from Brandseye.
    Trust and Identity online has become more and more of an issue with social networking, micro blogging and the vast amount of information available on the Internet today. Joe kicked things off talking about Privacy, Trust and VRM.
    Vendor Relationship Management software refers to the opposit of CRM which is the relationship from the consumer to the vendor and creating a feedback cycle conversation.
    Moreover, Joe dicussed the effects of the Protection if Personal Information Act and the Consumer Protection Act on your information as the consumer.
    Next up, Tim took the stage explaining the Social Media in sociological terms. Tim explained how in social media you have two sides: the In-group and the Out-group. Brands need to create a strong in-group to protect their reputation through tough times.
    According to Tim the more consumers love your brand, the harder you fall.
    That is great!! RT @TrendsCapeTown: #heavychef is now trending in #CapeTown http://bit.ly/9UvYW3
    Some delicious, innovative and environmentally friendly Tread Lightly wines

    We had a windy yet incredibly insightful Heavy Chef session in Cape Town last night with Joe Botha from Trustfabric and Tim Shier from Brandseye. Trust and Identity online has become more and more of an issue with social networking, micro blogging and the vast amount of information available on the Internet today. Read Further

  12. Heavy Chef: Nic’s Presentation on Mobile and Motribe Posted in Heavy Chef News, Mobile Marketing, Concocted by Yolandi Janse van Rensburg June 7, 2011

    Nic Haralambous from Motribe really made waves with his presentation at our Heavy Chef session last month. He’s statistics and facts were incredible and his knowledge regarding the mobile industry were out of this world. Read Further

  13. Heavy Chef: Motribe hits 1 million members in 8 months Posted in Heavy Chef News, Mobile Marketing, Videos, Concocted by Yolandi Janse van Rensburg June 6, 2011

    At our previous Heavy Chef session in Joburg, Nic Haralambous from Motribe presented incredible mobile insights regarding their mobile web platform, Motribe and into mobile usage and using mobile for community building within developed and developing countries. Read Further

  14. Heavy Chef Cape Town: Trust and Identity Online Posted in Heavy Chef News, Concocted by Yolandi Janse van Rensburg May 31, 2011 1 comment

    On Wednesday, May 25th,  Deloitte hosted the Heavy Chef Johannesburg session with Nic Haralambous talking to us about Motribe , his and Vince Maher’s extraordinary startup. The session saw an unprecedented level of interaction on the social networks, and a buzz around the topic of mobile communities. The Heavy Chef now moves to Cape Town once more, with the topic of “Trust and Identity Online” coming into focus. Read Further

  15. Heavy Chef Jozi: Nic Haralambous and the Marvelous Motribe Posted in Emerging Markets, Heavy Chef News, Mobile Marketing, Concocted by Yolandi Janse van Rensburg May 27, 2011

    Wednesday night we had an incredible Heavy Chef Session at Deloitte Offices in Woodmead. We were very happy to see such a large crowd and especially all the new faces who joined us. Nic Haralambous provided spectacular insights into the world of mobile and the opportunities it offers us regarding emerging markets. Read Further

  16. Heavy Chef May 2011: Marvelous Motribe in Jozi Posted in Heavy Chef News, Mobile Marketing, Concocted by Yolandi Janse van Rensburg May 16, 2011 2 comments

    Something significant has happened since we last featured Motribe at Heavy Chef. The two intreprid founders have crossed the great divide: evolving from 2 minute noodle-eating start-up entrepreneurs to change-my-phone-number-so-that-VC-people-stop-calling-me serious players. Nic and Vince, with Motribe , have managed to garner over 1 million members… within 8 months! This makes it suddenly one of the most interesting tech developments in South African (and African) history. Read Further

  17. Heavy Chef March: Building Great Mobisites Posted in Heavy Chef News, Concocted by Yolandi Janse van Rensburg March 25, 2011

    Mobile Marketing has taken up a lot of our focus at The Heavy Chef Project recently. We’ve published multiple articles and asked the opinions of many leaders in the field. Last month Vince and Nic from Motribe spoke to us in Cape Town about their experiences building up their burgeoning social network (at last count it was adding 10,000 new members per day!) Check out the video of the event here. Read Further

  18. Heavy Chef February 2011: Building Communities via Mobile Posted in Heavy Chef News, Mobile Marketing, Videos, Concocted by Mike Perk February 24, 2011

    “In Africa Websites don’t build communities, mobile does”. Quite a bold statement that had the Cape Town marketing agencies present at this months Heavy Chef, looking at each other thinking “We are selling the wrong thing to our clients”. Read Further

  19. Heavy Chef November: Engagement in the Online Environment Posted in Heavy Chef News, Concocted by Yolandi Janse van Rensburg November 19, 2010 4 comments

    At last night’s Heavy Chef session, we were intrigued and fascinated by speakers Walter Pike and Tiffany Markman. Tiffany and Walter talked about engaging and interacting in an online environment. They looked at how companies can reach out to their customers and using the ‘new tools’ (i.e. Twitter, Facebook, LinkedIn, etc.) to actively build a community around a brand. Great talk guys, it sure was enlightening! Read Further

  20. Heavy Chef November: Engagement and Interaction in the Online Environment Posted in Heavy Chef News, Concocted by Fred Roed November 11, 2010 3 comments
    As CEO of a digital agency, I get involved in a lot of discussions these days about “engaging with the audience”. For this month’s Heavy Chef Session, we’re investigating what the heck it actually means.
    After the sheer, ludicrous excitement of last month’s Heavy Chef Session in the Mother City (watch the video featuring the speakers, Seth Rotherham and Rich Mulholland here), we’re back in Jozi for another bumper event.
    This month, we’ve invited digital marketing maven Walter Pike, and digital copy maven, Tiffany Markman, to get to the bottom of engagement and interaction in the online environment .
    We will be exploring how companies can reach out to their customers and using the ‘new tools’ (i.e. Twitter, Facebook, LinkedIn, etc.) to actively build a community around a brand.
    Walter will also be focusing on the unfolding case study within Cell C’s strategy around its Trevor Noah YouTube debacle.

    As CEO of a digital agency, I get involved in a lot of discussions these days about “engaging with the audience”. For this month’s Heavy Chef Session, we’re investigating what the heck it actually means. Read Further

  21. Heavy Chef October: Is Blogging Dead? Posted in Heavy Chef News, Concocted by Yolandi Janse van Rensburg November 4, 2010 3 comments

    Last week, at our October Heavy Chef Session, we had the pleasure of being entertained and educated by presentations master, Rich Mulholland and super-blogger, Seth Rotherham. We posed the question ‘Is Blogging Dead?’ by which Rich and Seth broke it down for us and illustrated very creatively how blogging is not dead; won’t die anytime soon; and who’s asking this question in any way! Read Further

  22. Is Blogging Dead? Posted in Community Management, Social Media, Videos, Concocted by Mike Perk November 4, 2010 3 comments

    The dynamic duo, Seth Rotherham and Rich Mulholland (not sure which one is Robin?) asked the question “Is blogging dead” to a packed crowd at Deloittes in Cape Town. Check out the Heavy Chef Video. Read Further

  23. Heavy Chef October: Is Blogging Dead? Posted in Heavy Chef News, Concocted by Fred Roed October 8, 2010 6 comments

    Update: Sorry, this event is fully booked! To get invited to future events, sign up as a Heavy Chef member here.

    For this month’s Heavy Chef Session, held in Cape Town, we ask the question: “Is Blogging Dead?”

    It’s amazing to think that blogging has only been around for 10 years and people are already whispering about a ‘dying art’. In the past month, we’ve seen blogging stalwarts like Windows Live Spaces and TypePad closing doors or selling up. Apparently, the rise of micro-blogging has all but vanquished the carefully scripted masterpieces that begat a whole new generation of wannabe-Hemingways .
    So, is blogging really dead, or is it evolving?
    We’ve asked this question of two legends of digital, Seth Rotherham and Rich Mulholland.
    Just last week, the esteemed Mr Rotherham announced with great fanfare that his multiple-award winning blog 2Oceansvibe.com is no longer a blog. Seth’s familiar online presence, strengthened by years of daily blog posts, now extends to radio, accommodation and entertainment news. 2OV is now a burgeoning media empire.
    On the other hand, the esteemed Mr Mulholland has redirected his focus back to blogging. Over the past 12 years Rich has focused his attention on growing his presentation, conference and innovation companies, and has been blogging since 2001 on multiple outlets such as Jo’Blog, Capitalist Punks and, more recently, his own personal blog.
    Seth and Rich will be presenting their answers to the Heavy Chef community later this month – you DON’T want to miss this.

    It’s amazing to think that blogging has only been around for 10 years and people are already whispering about a ‘dying art’. In the past month, we’ve seen blogging stalwarts like Windows Live Spaces and TypePad closing doors or selling up. Apparently, the rise of micro-blogging has all but vanquished the carefully scripted masterpieces that begat a whole new generation of wannabe-Hemingways . Read Further

  24. Heavy Chef September: It’s about Community! Posted in Heavy Chef News, Concocted by Yolandi Janse van Rensburg October 7, 2010 1 comment
    Heavy Chef September: It’s about Community!
    We had a rocking session in Joburg last week with Mike Stopforth and Alwyn Venter. Mike and Alwyn came to chat to us about community and managing a community online.
    With the explosion we’ve seen with micro-blogging, social networking and more, we’ve noticed a change in how brands interact and engage with their consumers. This on its own brought up a new set of rules for building and engaging with your community. Everyone is talking about how consumer behaviour has changed and how it’s still changing and evolving. Brands should know by now that they need to pay attention to these changes!
    Now, with the attention economy we are living in, people tend to ask “How do you stand out from the crowd online?” Our speakers, Mike and Alwyn elaborated on this and provided useful tips and guidelines for engaging with your community online.
    We’ll be posting their presentations soon so keep an eye out for them!
    Thanks to everyone who joined us in Joburg last week and special thanks to our sponsors as well!
    Cape Town folk, our next session is taking place end of this month and we’re asking ‘Is Blogging Dead?’ – NOT to be missed!

    We had a rocking session in Joburg last week with Mike Stopforth and Alwyn Venter. Mike and Alwyn came to chat to us about community and managing a community online. Read Further

  25. Heavy Chef August 2010: The Woolies Lovebirds Saga Posted in Heavy Chef News, Online Reputation Management, Concocted by Yolandi Janse van Rensburg August 17, 2010 1 comment

    Last week we had a very interesting Heavy Chef Session with Tim Shier and Paul Galatis on Online Reputation Management and the Woolies Lovebirds story.

    Firstly, thanks to everyone who came and thanks to Deloitte for the spectacular new venue for our Heavy Chef Sessions in Cape Town. Read Further