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  1. Can ORM help your Search Engine Rankings? Posted in Online Reputation Management, Search Engine Optimisation, Concocted by Ettienne Mostert July 30, 2010 1 comment

    ORM has been adopted as part of the online marketing mix because of its ability identify and actively manage what is being said about your brand online.  The general perception is that ORM only relates to containing the negative mentions  but as we have found at the Heavy Chef is that Online Reputation Management software has a much broader role to play in your brand’s life online (positive and negative). Read Further

  2. Your Reputation is now on the line! Posted in Heavy Chef News, Online Reputation Management, Concocted by Yolandi Janse van Rensburg July 21, 2010 2 comments

    The World Cup is over, the dust has settled and we’re back in full swing here at The Heavy Chef Project. We’ve really brought Online Reputation Management into the limelight these couple of months and we’re doing it again for both our Johannesburg and Cape Town Heavy Chef Sessions. Read Further

  3. Name our Heavy Chef and win big! Posted in Heavy Chef News, Online Advertising, Concocted by Mike Perk June 23, 2010 7 comments

    We have a great digital marketing hamper to give away to one lucky Heavy Chef Fan. All we need you to do is Like our Facebook Fan Page, come up with a name for our famous Heavy Chef (the one in our logo), and add your suggestion in the comment box on our Facebook post. S/he has always been referred to as “The” Heavy Chef, but we feel so close to him now that we need to give him a name. Read Further

  4. Ensuring Online Reputation Management isn’t a waste of time Posted in Online Reputation Management, Concocted by Sachin Ranchod May 31, 2010 1 comment

    A lot of attention has been placed on the importance of Online Reputation Management (ORM) recently.  Our Heavy Chefs have discussed a number of very good reasons as to why you should consider ORM as a tool to protect and promote your brand in the online environment.  Read Further

  5. Online Reputation Management – Is it worth it? Posted in Digital Strategy, Online Reputation Management, Videos, Concocted by Mike Perk May 26, 2010

    Finally Online Reputation Management is becoming more mainstream for companies as they realise they can no longer ignore what is being said online. The Heavy Chef talks to Jason Bagley from World Wide Creative and Rob Stokes from Quirk eMarketing to fight through the smoke and mirrors and find out if it is really worthwhile. We also discuss the best approach for companies to take and some of the best practices for undertaking ORM. Read Further

  6. Augmented Reality for Mobile Posted in Augmented Reality, Mobile Marketing, Videos, Concocted by Mike Perk May 18, 2010 1 comment

    Mobile phones could be the best tool for making augmented reality utilitarian for most users. The guys from Channel Mobile talk about the potential revenue possibilities when using this technology on cell phones, especially offering location based services.

    Read Further

  7. Heavy Chef April 2010 – Augmented Reality Posted in Augmented Reality, Heavy Chef News, Videos, Concocted by Mike Perk May 13, 2010

    With so much hype flying around the Augmented Reality space at the moment, it is important to pull away the smoke and mirrors and get to the core truth. Is this really a useful tool or just a flash in the pan creative technology with no real practical application? Read Further

  8. A recipe for digital security: How to make your login password secure. Posted in Digital Strategy, Concocted by Ettienne Mostert April 9, 2010 1 comment

    Passwords have become ubiquitous in our digital way of life. Considered by some to be an outdated method of guarding access to our information, money or identity it is still the most widespread. Read Further

  9. Heavy Chef Jozi: What the hell is “Augmented Reality” anyway? Posted in Augmented Reality, Heavy Chef News, Concocted by Yolandi Janse van Rensburg April 7, 2010

    Imagine being able to view two versions of the world around you. In the first world, things are pretty much as you’ve always known them to be. The birds around you are tweeting; neon billboards are blinking aimlessly. Don your Augmented Reality glasses and an entirely different scenario takes place. Read Further

  10. Heavy Chef Session March 2010: Focusing on Security Posted in Heavy Chef News, Social Media, Concocted by Yolandi Janse van Rensburg March 25, 2010

    Last week Wednesday was our first Heavy Chef event in Cape Town for 2010 and what better way to start off the year than getting Justin Stanford to come and chat to us about Internet Security. Read Further

  11. Interview with a Hacker Posted in Videos, Concocted by Mike Perk March 18, 2010 1 comment

    Going undercover in true Carte blanche styley, we put the word out for leads to find hackers. Everyone knew someone, but everyone was too shy (scared) to be interviewed. But in the deep forest of the Northern Suburbs of Cape Town, Southern Africa we finally found someone dabbling in the dark arts.

    Read Further

  12. Heavy Chef March in Cape Town: Focusing on Security Posted in Heavy Chef News, Concocted by Yolandi Janse van Rensburg March 15, 2010

    Last year we saw an alarming rise in hacking attempts on well known blogs, websites and forums across the interwebs. It’s a scary thing being in our industry when you realise that your hard work can be accessed by some Taiwanese dude sitting in a basement in Taipei. Read Further

  13. Heavy Chef Session in Joburg: “A Taste of The Future: What’s Cooking in 2010?” Posted in Digital Strategy, Heavy Chef News, Concocted by Yolandi Janse van Rensburg January 25, 2010

    Oh yes, it’s time for our Heavy Chef Session in Joburg and we’ll be taking a look into the crystal ball of digital marketing and explore what lies ahead. We’ve got two not-to-be-missed speakers who’ll be looking at what’s cooking in 2010.

    Read Further

  14. Using Amazon to direct targeted traffic Posted in Digital Strategy, Heavy Chef News, Online Advertising, Search Engine Optimisation, Videos, Concocted by Mike Perk November 9, 2009 1 comment

    In this video I explain how you can use Amazons reviewing system to direct traffic to your website. Read Further

  15. Top 3 Mobile Marketing Ideas for South Africa Posted in Mobile Marketing, Videos, Concocted by Mike Perk November 2, 2009 1 comment

    Join Mike as he chats to Rob and Gavin (Channel Mobile) and they discuss the top three mobile marketing ideas for the South African market. Read Further

  16. 5 tips to optimise Twitter Posted in Social Media, Twitter, Videos, Concocted by Mike Perk October 13, 2009

    This Heavy Chef video snack offers five great tips to consider when using Twitter and writing your tweets, in order to optimise them for the search engines and your users. Read Further

  17. Use your analytics to create great linkbait Posted in Digital Strategy, Search Engine Optimisation, Videos, Concocted by Mike Perk September 28, 2009 3 comments

    Your analytics data holds a treasure trove of information that can be used to help you decide on great linkbaiting content. Heavy Chef, Mike Perk from World Wide Creative, shows us how.

    Read Further

  18. Simple explanation of SEO Posted in Digital Marketing Basics, Search Engine Optimisation, Videos, Concocted by Mike Perk September 23, 2009

    Mike Perk uses props and embarrasses the Nomadic Marketing course attendees in order to explain, very simply, the basics of how search engines rank web sites. Read Further

  19. August 2009 Session: “Youth Marketing – Where Are We and What Has Worked Before” Posted in Digital Strategy, Heavy Chef News, Concocted by Fred Roed August 13, 2009

    We’re particularly excited about this month’s Heavy Chef Session focusing on Youth Marketing.

    The youth market has always been a tough nut to crack. Fickle. Trend conscious. Unpredictable. Notoriously outspoken. So, how can we reach ‘em?

    We’ve asked some leaders in the field of Youth Marketing to come and share some insights with us.

    Read Further

  20. Fresh new design for The Heavy Chef Project website Posted in Heavy Chef News, Website Design, Website Usability, Concocted by Fred Roed July 27, 2009 4 comments

    As most of you know, The Heavy Chef Project has revolved around the monthly sessions we hold. These sessions have gradually picked up steam, with the amount of people registering for our newsletter increasing week on week. All this interest has called for a rethink of our web design, with our creative team working overtime on creating this fresh new look that you see before you. Read Further

  21. Heavy Chef Session: FoxP2 brings the house down Posted in Heavy Chef News, Online Advertising, Videos, Concocted by Fred Roed July 2, 2009 1 comment

    Last night, Justin Gomes, Creative Director and co-founder of Cape Town advertising agency FoxP2 presented a talk entitled “Why Wookies Don’t Wear Pants: A Study Of Creativity And Its Power To Transform Business“.

    Justin took the audience through the case study of George Lucas and Star Wars, and how hard it was to convince the movie execs to approve a concept that was well and truly off the charts creatively. Read Further

  22. Reflecting on work Posted in Heavy Chef News, Concocted by Fred Roed June 1, 2009 3 comments

    This is Rudolf, a junior designer at World Wide Creative.  Read Further

  23. Welcome Yolandi Posted in Heavy Chef News, Concocted by Fred Roed May 13, 2009

    Today we’re welcoming our newest Chef (Chefess?) to the fold, none other than Yolandi Janse van Rensburg.

    yolandi

    Yolandi is our eager-beaver, ready to learn, student who graduated with a BA Journalism degree and is busy with her honours in Visual Studies. This 21 year old is a car fanatic with a touch of pink. Read Further

  24. Forrester Research Says Social Media Sucks Posted in Social Media, Concocted by LouisJvR May 12, 2009

    Yesterday, I tweeted the following: “When @jbernoff says you better stop thinking of the Social Web as ‘media’ – you better listen!”

    This tweet referred to Josh Bernoff (one of Forrester Research’s bigwig-cum-analysts)’s post: “Why Social Media Sucks” on Ad Age Digital Next’s blog. Read Further

  25. Farewell Rowan Jacklin Posted in Heavy Chef News, Concocted by Fred Roed April 17, 2009

    Today is a very sad day for World Wide Creative: Rowan Jacklin, our studio manager and Heavy Chef event-organiser, is leaving the building. Rowan, who has been a mainstay in the studio for 14 months, has decided to leave for the green pastures of Mossel Bay to open up a tanning salon for midgets* together with his (soon-to-be) wife. Rowan will be leaving a rich legacy of stories, memories and anecdotes Read Further