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  1. How To Build A Community Around A Non-Tangible Product: PayPal UK Explains Posted in Heavy Chef News, Concocted by Wendy Tayler September 6, 2012 1 comment

    Jon Bishop is the head of Innovation Communications at PayPal UK. Before joining PayPal, Jon was the head of social media at Gumtree.com where he proposed and executed Gumtree’s first social media strategy based on their brand and business needs. With rich experience in the industry, we asked Jon to compare the two communities and also explain how to build a loyal community around a non-tangible brand such as PayPal. Read Further

  2. MD of Ogilvy Namibia On How Online Marketing Differs In An Emerging Market Posted in Heavy Chef News, Concocted by Jo Barrow January 31, 2012

    Anny Mouton is the MD and the driving force of Ogilvy Namibia. Her career highlights include launching Saatchi Namibia in 1990, founding partner and creative director of Ogilvy Namibia from 1996-1998 and MD of Ogilvy from 1998-2007. She was the co-founder and director of Business School of Excellence and since 2009 Anny is back in the managing director’s seat at Ogilvy. Heavy Chef had the privilege of speaking to her about advertising in emerging countries, and acquired some lessons from her experiences in the advertising industry. Read Further

  3. Where are we going to? The Internet Past and Present Posted in Website Usability, Concocted by Yolandi Janse van Rensburg June 3, 2009 5 comments

    Googlopoly

    We all know the expression “you cannot know where you are going if you don’t know where you are coming from”. To foresee the future of the internet it is important (and interesting) to look at its history. Here are some highlights of the major occurrences over history that has shaped the Internet of today. Read Further

  4. Is the internet too open? Posted in Branding Online, Digital Strategy, Social Media, Website Usability, Concocted by Fred Roed November 21, 2008 1 comment

    suicide

    I saw this: ‘19 yr old commits suicide on live TV‘, this morning, and thought ‘Aye Caramba, now it’s gone too far!!’

    I know this isn’t the first shocking thing we’ve seen on the net, but it still freaked me out. I don’t know, maybe I’m getting old, but I’m thinking that George Orwell got his date wrong by 2 decades.  Read Further

  5. Where in the world are all the internet users? Posted in Branding Online, Digital Strategy, Concocted by Mike Perk August 13, 2007

    Which country has the highest ratio of internet users? Sweden, apparently, at a 75.6% of their population browsing away happily. According to this map the top countries are Sweden, Holland, Portugal and New Zealand in terms of per capita ratio population surfing the net. Interestingly enough, the big developing nations, India and China are sitting at a lowly 3.7% and 10.9% respectively. South Africa and the UK, by the way, are at 10.3% and 62.3% at time of press. [Click on the map to view.]

    World_internet_map