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  1. 1 in 3 Mobile Phone Users Is a Regular Mobile Gamer Posted in Mobile Marketing, Concocted by Yolandi Janse van Rensburg March 2, 2011 3 comments

    Jolie O’Dell wrote a really interesting article on super Social Media site Mashable, on how mobile phone owners are using their phones in the U.K and U.S.

    “A new survey from casual gaming company PopCap shows that an incredibly high percentage of adults in the U.K. and U.S. is into mobile gaming.” Read Further

  2. When should I go mobile? Posted in Mobile Marketing, Concocted by Fred Roed February 4, 2011 4 comments

    I’ve done a few presentations over the past 2 weeks and the mobile question comes up every time. With the massive impact of tablet computing on our behavior, this question has become even more pertinent.

    The short answer: Now.

    Read Further

  3. Should you be building your own iPhone App? Posted in Mobile Marketing, Concocted by Jason Bagley February 2, 2011 5 comments

    The short answer, no. The long answer, it depends.

    June 2010, Pieter Uys, Vodacom CEO confirmed that they had sold 90 000 iPhones. With the launch of the iPhone 4 on both Vodacom and MTN, I’m taking a guess that there are roughly 200 000 iPhones in SA. Take into account that not everyone that owns an iPhone has downloaded apps, the number of people that might actually then have access to your app is pretty low. Read Further

  4. Should you modify your site for Mobi? Posted in Mobile Marketing, Concocted by Neerali Gajjar January 12, 2011 5 comments

    Cell phones have come a long way, from being the size of bricks and only able to make calls, to now virtually being hand held PCs (or Macs). Calls aren’t the primary reason to use a cell phone, according to the New York Times, “for the first time in the United States, the amount of data in text, e-mail messages, streaming video, music and other services on mobile devices in 2009 surpassed the amount of voice data in cell phone calls.” Read Further

  5. iPhone Earth demo Posted in Branding Online, Digital Strategy, Mobile Marketing, Online Advertising, Concocted by Fred Roed May 26, 2008

    Saw this on TechCrunch; it’s a demo of iPhone Earth.

    Interesting, especially since the iPhone is now going to be available across all our fellow developing countries*. Read Further

  6. iPhone becoming the Business Posted in Mobile Marketing, Concocted by Fred Roed March 7, 2008

    The iPhone has just been pumped with a $100m injection to beef up its business capability. World domination ahoy? Read more about their aspirations here. Read Further