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  1. The Missing Zebra: Swart on Campus Posted in Branding Online, Concocted by Fred Roed March 23, 2009

    If you haven’t seen this yet, check it out. Detective Swart on the University of Cape Town Campus looking for clues to the whereabouts of Perdeberg’s Missing Zebra.

    My money’s on Swart to find the zebra soon. You can tell this guy is switched on. Read Further

  2. He wears your shirt (for a day) Posted in Branding Online, Digital Strategy, Online Advertising, Concocted by Fred Roed January 28, 2009

    Could this be the next Million Dollar Homepage idea – you know, when after the idea hit mainstream, everyone was scratching their head going ‘I wish I’d thought of that!!’

    The idea is that Jason, some dude in the States, wears a different shirt each day of the year. He will then blog about, talk about it, link to your website and generally parade himself in the public eye in the name of your brand.

    The first day is charged at $1, the last day sold $365. Read Further