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  1. Affiliate Marketing: Why You Should Be Using It Posted in Heavy Chef News, Concocted by Wendy Tayler January 16, 2012

    As affiliate marketing becomes an increasingly prevalent method in South Africa and other emerging markets, it is essential to understand this type of relationship and how it may benefit you. Heavy Chef chats to Deborah Whitlock of World Wide Creative, to get to grips with affiliate marketing and the possible challenges that come with it. Read Further

  2. Alistair King, Founder of King James Group, On The Future Of Advertising Posted in Top Digital Chefs, Concocted by Agnes Sokol November 2, 2011

    Alistair King is the founder of King James advertising agency. The King James group is made up of eight communication agencies coming together to make up the integrated company. Perhaps best known for their Allan Gray commercials, King James’s philosophy involves everyone working under the same roof, thinking outside of media silos and drinking at the same bar. We were honored to have Alistair speak at last night’s Heavy Chef session and managed to corner the inspirational Mr King for an exclusive interview on his take on the future of advertising.

    Read Further

  3. What A 60’s Rock n’ Roll Band Can Teach Us About Online Publishing Posted in Videos, Concocted by Mike Perk October 5, 2011

    This video is a talk that Heavy Chef co-founder Fred Roed presented at the 2011 WordCamp Conference held in Cape Town, on community building. Taking lessons from a defunct 60’s rock n’ roll band, the presentation covers topics such as ‘Holy Grail of Community Building’; lessons we can take from successful communities; why a community focus is important to all companies; the ‘Community Management Matrix’; the problems we’re facing in today’s digital economy; and two case studies from current community examples.

    Read Further

  4. What Is Marketing? Posted in Digital Marketing Basics, Concocted by Fred Roed September 16, 2011

    When I was studying at a well known advertising school in Denmark in the mid-90’s, I asked my lecturer a pointed question “What is marketing?”

    The answer my learned lecturer gave me was not very satisfying. She mumbled for 15 minutes about communicating to markets and contained stuff about the ‘P’s’ of marketing. The response was long and rambling, and left me a little bewildered.

    Read Further

  5. Foursquare, Yes or No? Posted in Mobile Marketing, Concocted by Yolandi Janse van Rensburg January 25, 2011 17 comments

    Last week Sachin wrote a post on Location-based social networks and building a community online. In his post Sachin asked “should you, as a digital marketer, jump into creating campaigns for location-based social networks?”

    According to Sachin, “the reality is that these social networks aren’t particularly popular in developed countries yet and they are pretty much unknown in developing countries (we’re looking at 3 million users which is still a very low number). Unfortunately, it still feels that we haven’t managed to effortlessly integrate locations into the way we use the internet.”

    Read Further

  6. Name our Heavy Chef and win big! Posted in Heavy Chef News, Online Advertising, Concocted by Mike Perk June 23, 2010 7 comments

    We have a great digital marketing hamper to give away to one lucky Heavy Chef Fan. All we need you to do is Like our Facebook Fan Page, come up with a name for our famous Heavy Chef (the one in our logo), and add your suggestion in the comment box on our Facebook post. S/he has always been referred to as “The” Heavy Chef, but we feel so close to him now that we need to give him a name. Read Further

  7. Augmented Reality – its not just a gimmick Posted in Augmented Reality, Videos, Concocted by Mike Perk April 20, 2010 1 comment

    With so much hype around Augmented Reality my biggest fear is it will become just another gimmick.  I interview Al Cronje to see how Saatchi@Play have developed carefully stratigised projects using Augmented Reality that add value rather than just the wow factor. Read Further

  8. Heavy Chef Session Feb 2010: “A Taste of the Digital Future” Posted in Digital Strategy, Heavy Chef News, Concocted by Fred Roed February 3, 2010

    Last night, Louis Janse van Rensburg (World Wide Creative) and Justin Spratt (ISlabs) gave us an insight into the future. It was a scintillating session, with both speakers providing a sense of excitement of what’s around the corner.

    Louis covered the digital consumer, and what we can expect, and Justin tore into the macro-environmental landscape, sharing loads of love for Telkom along the way.

    We gave away some of our new T-shirts at the end, followed by a Q&A session with the audience particularly interested in some of the controversial and contentious future predictions by our favourite (not so skinny) Australian living in SA.

    Read Further

  9. Running out of Ideas? Here’s a Marketing Checklist to Help Posted in Digital Strategy, Online Advertising, Concocted by Yolandi Janse van Rensburg December 10, 2009 4 comments

    Here are some great marketing Ideas to use as a reference list and read over every now and then. It happens so easily to get stuck on ideas and sometimes you forget the basics that really do work and should be implemented all the time. These ideas can’t be exhausted so check them out and stick them on your wall so you can look at them every now and then when you’re running low on ideas. Read Further

  10. Thinking about Silver Surfers Online Posted in Digital Strategy, Concocted by LouisJvR September 11, 2009

    In a recent chat with a client of ours at World Wide Creative, we got into an interesting discussion around ’seniors’ (that is those people +-60 years and older) and their level of activity on the web and their value to marketers.

    So, I did a bit of digging around and found some interesting learnings…. in fact over the last 3 years or so this market, dubbed the “Silver Surfers“*, has become quite a hot topic of discussion… Read Further

  11. Creating New Worlds: Comcast Town Posted in Digital Strategy, Social Media, Concocted by LouisJvR August 25, 2009

    At one of our previous Heavy Chef events in Cape Town, Justin Gomes (FoxP2 Ad Agency) in his talk on “Creativity And Its Power To Transform Business”, told the story of George Lucas and Star Wars, and the importance of creating new worlds…

    So, when I stumbled across Comcast Town, I was reminded of Justin’s words of wisdom.

    Read Further

  12. Twitter in South Africa: Investigating the Hype Posted in Branding Online, Digital Strategy, Social Media, Twitter, Concocted by LouisJvR August 19, 2009 3 comments

    The hype is there, no doubt.

    But I think it’s time to put a stake in the ground and do some research into Twitter’s pervasiveness in South Africa… this is what I could find:

    1. According to research company, Sysomos, South African Twitter users make up 0.85% of total Twitter users (that is the 10th largest usership in the world!)
    2. According to Nielsen Wire Twitter receives an estimate 55 million visits per month (7 mil unique visits)

    Based on this, I can make an assumption that SA Twitter users generate 467,500 visits per month (59,500 unique visits).

    Read Further

  13. Mayo Clinic – A Practical Case Study on Using Social Media Posted in Social Media, Concocted by LouisJvR June 24, 2009

    An excellent case study for using social media as a marketing and communications tool for non-sexy brands – like Mayo Clinic, a leading medical/surgical clinic based in the US.

    This interview by Guy Kawasaki with Lee Aase, social media manager at Mayo Clinic, shows how they make in-depth health and medical news content available directly to patients and interested consumers in order to encourage feedback, dialog, and sharing of information. Read Further

  14. December Heavy Chef Session: What To Expect in 2009 Posted in Heavy Chef News, Concocted by Fred Roed December 12, 2008

    We had a great time on Wednesday night, at the penultimate Heavy Chef Session for the year, with some great pearls thrown down by Jon Cherry, Simon Leps and Dave Duarte.

    The topic was ‘What to Expect in 2009′ and was followed by some hearty and rigorous cross-questioning by the audience – mostly directed at a game Simon Leps on the mobile front – and then the usual networking afterwards.  Read Further

  15. Web 2.0 Takeaways for Marketers Posted in Digital Strategy, Concocted by LouisJvR October 9, 2008

    I recently paid a visit to Fast.Fwd.Innov@tion blog who took a step back and highlighted some of the takeaways from the Web 2.0 trend for marketers… Read Further

  16. Introducing our newest chef: Nicholas Kuhne Posted in Heavy Chef News, Concocted by Fred Roed October 8, 2008

    nicholas kuhne

    Today we’d like to welcome Nicholas Kuhne to the Heavy Chef’s kitchen.

    Born in Bloemfontein (we didn’t hold that against him), Nicholas is an avid cricket player, marketer and youth trends analyst.

    Nicholas is also highly regarded on the karaoke circuit and challenges anyone to better his version of ‘My Way’. This was partly the reason why we were so keen to have him in the mix. Read Further

  17. Free Coffee = Free Online Buzz: A Case Study Posted in Branding Online, Digital Strategy, Concocted by LouisJvR October 7, 2008

    free coffee

    Have you heard of Joffrey’s Coffee & Tea Company?

    Essentially, a company that sells… coffee..and…tea – you got that right ;) ?

    Well, they launched a brilliant web campaign in the middle of this year to promote their new flavoured coffee range “Jamaican Me Crazy”.

    The campaign was based on getting bloggers and techies-alike to ‘beta’-test Joffrey’s new range Read Further

  18. Marketers Horsing Around Posted in Digital Strategy, Concocted by LouisJvR September 30, 2008

    Horsing around

    marketers

    Too many marketers put the cart (new technology) before the horse (your message).

    The consequent result is too familiar…

    New online campaign is launched with much excitement, gains a little traction from referred users, word-of-mouth and the occasional die-hard web surfer, before quickly losing steam… Read Further

  19. Good Marketers, Goodwill & Social Media Posted in Online Advertising, Social Media, Concocted by Fred Roed September 29, 2008

    transparency

    [via ReadWriteWeb] Read Further

  20. This one time, at Brand Camp… Posted in Branding Online, Digital Strategy, Concocted by LouisJvR September 23, 2008
    Evolution of Marketing

    heavy chef

    I stumbled across this cartoon from Tom Fishburne – “Evolution of Marketing“:

    Read Further

  21. Using Social Media to market your company Posted in Social Media, Concocted by Mike Perk March 31, 2008 1 comment

    During our Heavy Chef session on Wednesday Dave touched on the importance of links for Google’s PageRank model. Although PageRank is a little dated the concept of greater link popularity is still vitally important for all search engines. Read Further

  22. Top 150 Marketing Blogs Posted in Branding Online, Digital Strategy, Concocted by Mike Perk August 20, 2007 3 comments

    I just set a new goal for ourselves. The Heavy Chef blog will be, one day, some day, on this list. Check it out.

    Top150

    [thanks Nic]

    - Fred

  23. Great Viral Marketing Posted in Branding Online, Digital Strategy, Online Advertising, Concocted by Mike Perk March 11, 2007 4 comments

    Tourtshirt
    In my opinion viral marketing is still the best way to generate good traffic to your site and build your brand online super quick. Viral Marketing is one of those things that loads of people try but few succeed with. You have to be unique, offer something that captures the imagination and relates to your audience.

    I’ve just picked up a post on Matt Cutts blog linking through to Bill Slawski’s blog SEO by the Sea. He talks about a fantastic viral marketing idea Trent Reznor (from nine inch nails) came up with to take fans on a journey around the web starting off with a clue on the back of their tour T-shirts. Being new to South Africa I would be interested to know if anyone out there has seen any good use of viral marketing within the SA music industry. In my opinion its still the best way of drumming up interest in artists online. (drumming up – you get it? Okay, never mind).

    - Perky

  24. MySpace May End Marketing As We Know It Posted in Branding Online, Social Media, Concocted by Mike Perk September 14, 2006 11 comments

    As if to respond to the question in the previous post, this article came through in my Google alert.  Read it. Be anxious. Be excited.

    - Fred

  25. Marketing to the MySpace Generation Posted in Social Media, Concocted by Mike Perk September 12, 2006 4 comments

    I came across an interesting article yesterday that talked about the economics of social networking highlighting MySpace as a prime example.

    As a web company that works with mainly small businesses a website can be an important investment and in the main must return some form of profitability. Its therefore really important that we try and grasp the dynamics of how a new generation is interacting on the web. I believe the future of online business will be less about searching for a product and buying it, but more about a decision made due to a network of interaction with other users. Heck, its happening already!

    Personally, I love systems and the feeling it brings of control, Yes I am a control freak. But the unfortunate truth is, as someone working in the web industry, promoting particular ways of marketing I have to be more open to an organic approach. I see it a bit like being a Jedi in Star Wars. There is this universal energy, "The Force", that you need to tune in to. It’s not about trying to manipulate it but about understanding it and working with.

    Anyway, before I get to deep into the ways of the force, check out this article:

    http://www.marketingprofs.com/6/kurtzman1.asp

    - Mike