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  1. Heavy Chef Session Feb 2010: “A Taste of the Digital Future” Posted in Heavy Chef News, Concocted by Fred Roed February 3, 2010 No comments

    Last night, Louis Janse van Rensburg (World Wide Creative) and Justin Spratt (ISlabs) gave us an insight into the future. It was a scintillating session, with both speakers providing a sense of excitement of what’s around the corner.

    Louis covered the digital consumer, and what we can expect, and Justin tore into the macro-environmental landscape, sharing loads of love for Telkom along the way.

    We gave away some of our new T-shirts at the end, followed by a Q&A session with the audience particularly interested in some of the controversial and contentious future predictions by our favourite (not so skinny) Australian living in SA.

    Read Further

  2. Running out of Ideas? Here’s a Marketing Checklist to Help Posted in Recipes for Success, Concocted by Yolandi Janse van Rensburg December 10, 2009 2 comments

    Here are some great marketing Ideas to use as a reference list and read over every now and then. It happens so easily to get stuck on ideas and sometimes you forget the basics that really do work and should be implemented all the time. These ideas can’t be exhausted so check them out and stick them on your wall so you can look at them every now and then when you’re running low on ideas. Read Further

  3. Thinking about Silver Surfers Online Posted in Recipes for Success, Concocted by LouisJvR September 11, 2009 No comments

    In a recent chat with a client of ours at World Wide Creative, we got into an interesting discussion around ’seniors’ (that is those people +-60 years and older) and their level of activity on the web and their value to marketers.

    So, I did a bit of digging around and found some interesting learnings…. in fact over the last 3 years or so this market, dubbed the “Silver Surfers“*, has become quite a hot topic of discussion… Read Further

  4. Creating New Worlds: Comcast Town Posted in Recipes for Success, Concocted by LouisJvR August 25, 2009 No comments

    At one of our previous Heavy Chef events in Cape Town, Justin Gomes (FoxP2 Ad Agency) in his talk on “Creativity And Its Power To Transform Business”, told the story of George Lucas and Star Wars, and the importance of creating new worlds

    So, when I stumbled across Comcast Town, I was reminded of Justin’s words of wisdom.

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  5. Twitter in South Africa: Investigating the Hype Posted in Hot Stuff, Recipes for Success, Web Marketing Fare, Concocted by LouisJvR August 19, 2009 3 comments

    The hype is there, no doubt.

    But I think it’s time to put a stake in the ground and do some research into Twitter’s pervasiveness in South Africa… this is what I could find:

    1. According to research company, Sysomos, South African Twitter users make up 0.85% of total Twitter users (that is the 10th largest usership in the world!)
    2. According to Nielsen Wire Twitter receives an estimate 55 million visits per month (7 mil unique visits)

    Based on this, I can make an assumption that SA Twitter users generate 467,500 visits per month (59,500 unique visits).

    Read Further

  6. Mayo Clinic – A Practical Case Study on Using Social Media Posted in Recipes for Success, Concocted by LouisJvR June 24, 2009 No comments

    An excellent case study for using social media as a marketing and communications tool for non-sexy brands – like Mayo Clinic, a leading medical/surgical clinic based in the US.

    This interview by Guy Kawasaki with Lee Aase, social media manager at Mayo Clinic, shows how they make in-depth health and medical news content available directly to patients and interested consumers in order to encourage feedback, dialog, and sharing of information. Read Further

  7. December Heavy Chef Session: What To Expect in 2009 Posted in Heavy Chef News, Concocted by Fred Roed December 12, 2008 No comments

    We had a great time on Wednesday night, at the penultimate Heavy Chef Session for the year, with some great pearls thrown down by Jon Cherry, Simon Leps and Dave Duarte.

    The topic was ‘What to Expect in 2009′ and was followed by some hearty and rigorous cross-questioning by the audience – mostly directed at a game Simon Leps on the mobile front – and then the usual networking afterwards.  Read Further

  8. Web 2.0 Takeaways for Marketers Posted in Web Marketing Fare, Concocted by LouisJvR October 9, 2008 No comments

    I recently paid a visit to Fast.Fwd.Innov@tion blog who took a step back and highlighted some of the takeaways from the Web 2.0 trend for marketers… Read Further

  9. Introducing our newest chef: Nicholas Kuhne Posted in Heavy Chef News, Concocted by Fred Roed October 8, 2008 No comments

    nicholas kuhne

    Today we’d like to welcome Nicholas Kuhne to the Heavy Chef’s kitchen.

    Born in Bloemfontein (we didn’t hold that against him), Nicholas is an avid cricket player, marketer and youth trends analyst.

    Nicholas is also highly regarded on the karaoke circuit and challenges anyone to better his version of ‘My Way’. This was partly the reason why we were so keen to have him in the mix. Read Further

  10. Free Coffee = Free Online Buzz: A Case Study Posted in Recipes for Success, Web Marketing Fare, Concocted by LouisJvR October 7, 2008 No comments

    free coffee

    Have you heard of Joffrey’s Coffee & Tea Company?

    Essentially, a company that sells… coffee..and…tea – you got that right ;) ?

    Well, they launched a brilliant web campaign in the middle of this year to promote their new flavoured coffee range “Jamaican Me Crazy”.

    The campaign was based on getting bloggers and techies-alike to ‘beta’-test Joffrey’s new range Read Further

  11. Marketers Horsing Around Posted in Recipes for Success, Web Marketing Fare, Concocted by LouisJvR September 30, 2008 No comments

    Horsing around

    marketers

    Too many marketers put the cart (new technology) before the horse (your message).

    The consequent result is too familiar…

    New online campaign is launched with much excitement, gains a little traction from referred users, word-of-mouth and the occasional die-hard web surfer, before quickly losing steam… Read Further

  12. This one time, at Brand Camp… Posted in Recipes for Success, Web Marketing Fare, Concocted by LouisJvR September 23, 2008 No comments
    Evolution of Marketing

    heavy chef

    I stumbled across this cartoon from Tom Fishburne – “Evolution of Marketing“:

    Read Further