Two weeks ago we attended “Content 2013” – A truly comprehensive content marketing conference. With the theme of the ‘whole story of content marketing’, the two-day conference provided an inclusive and interactive forum.
The online conversations trended on Twitter. This BrandsEye infographic details the 1316 online conversations that took place over the two days – resulting in over 2 million opportunities to see. Read Further
Gabe Zichermann is the name behind the world-renowned Gamification Summit – held in New York and San Francisco. He believes that Gamification is a dynamic industry that brings together mechanics and marketing to create engagement and solve problems. Gabe is an entrepreneur, author of the popular book ‘Game-Based Marketing‘, and is a highly regarded public speaker and gamification thought leader. Heavy Chef got the chance to talk to Gabe about his passion and where Gamification is headed. Read Further
Senior Community Strategist at Dell, Connie Bensen, is a well-known name in the digital industry. She is enthusiastic about community building, social media and branding. Her blog was listed in Forbes’ 20 best marketing blogs by women, and her marketing predictions have been printed in the New York Times. Connie is also a sought-after speaker for leading social media and marketing conferences. Heavy Chef had the opportunity to talk to Connie about monitoring your brand, online noise, and some tips on how to integrate your brand across online and offline platforms. Read Further
When it comes to marketing speakers and writers, Seth Godin is a name that tops most people’s lists. He has written twelve bestsellers that have been translated into 33 languages. Seth’s themes focus on seminal topics, like the importance of being a ‘remarkable’ business, the spread of ideas, marketing, leadership, and constant change. In our exclusive bite-size interview, Heavy Chef asked Seth to share his thoughts on entrepreneurship, education, public speaking and, of course, his resemblance to Vin Diesel. Read Further
Melissa Attree specialises in helping brands clearly understand the web in a simple way. Her marketing, communication and social media skills have benefitted many people through courses and workshops for brands like ABSA, Mastercard, Nando’s and 5fm. Her passion seeps through all aspects of her consulting and digital PR, where she focuses on connecting brands with consumers in a creative way. Melissa was also voted Best Social Media Marketer for 2011 at the Bookmark Awards. Read Further
As affiliate marketing becomes an increasingly prevalent method in South Africa and other emerging markets, it is essential to understand this type of relationship and how it may benefit you. Heavy Chef chats to Deborah Whitlock of World Wide Creative, to get to grips with affiliate marketing and the possible challenges that come with it. Read Further
Alistair King is the founder of King James advertising agency. The King James group is made up of eight communication agencies coming together to make up the integrated company. Perhaps best known for their Allan Gray commercials, King James’s philosophy involves everyone working under the same roof, thinking outside of media silos and drinking at the same bar. We were honored to have Alistair speak at last night’s Heavy Chef session and managed to corner the inspirational Mr King for an exclusive interview on his take on the future of advertising.
This video is a talk that Heavy Chef co-founder Fred Roed presented at the 2011 WordCamp Conference held in Cape Town, on community building. Taking lessons from a defunct 60’s rock n’ roll band, the presentation covers topics such as ‘Holy Grail of Community Building’; lessons we can take from successful communities; why a community focus is important to all companies; the ‘Community Management Matrix’; the problems we’re facing in today’s digital economy; and two case studies from current community examples.
When I was studying at a well known advertising school in Denmark in the mid-90’s, I asked my lecturer a pointed question “What is marketing?”
The answer my learned lecturer gave me was not very satisfying. She mumbled for 15 minutes about communicating to markets and contained stuff about the ‘P’s’ of marketing. The response was long and rambling, and left me a little bewildered.
Last week Sachin wrote a post on Location-based social networks and building a community online. In his post Sachin asked “should you, as a digital marketer, jump into creating campaigns for location-based social networks?”
According to Sachin, “the reality is that these social networks aren’t particularly popular in developed countries yet and they are pretty much unknown in developing countries (we’re looking at 3 million users which is still a very low number). Unfortunately, it still feels that we haven’t managed to effortlessly integrate locations into the way we use the internet.”
We have a great digital marketing hamper to give away to one lucky Heavy Chef Fan. All we need you to do is Like our Facebook Fan Page, come up with a name for our famous Heavy Chef (the one in our logo), and add your suggestion in the comment box on our Facebook post. S/he has always been referred to as “The” Heavy Chef, but we feel so close to him now that we need to give him a name. Read Further
With so much hype around Augmented Reality my biggest fear is it will become just another gimmick. I interview Al Cronje to see how Saatchi@Play have developed carefully stratigised projects using Augmented Reality that add value rather than just the wow factor. Read Further
Last night, Louis Janse van Rensburg (World Wide Creative) and Justin Spratt (ISlabs) gave us an insight into the future. It was a scintillating session, with both speakers providing a sense of excitement of what’s around the corner.
Louis covered the digital consumer, and what we can expect, and Justin tore into the macro-environmental landscape, sharing loads of love for Telkom along the way.
We gave away some of our new T-shirts at the end, followed by a Q&A session with the audience particularly interested in some of the controversial and contentious future predictions by our favourite (not so skinny) Australian living in SA.
Here are some great marketing Ideas to use as a reference list and read over every now and then. It happens so easily to get stuck on ideas and sometimes you forget the basics that really do work and should be implemented all the time. These ideas can’t be exhausted so check them out and stick them on your wall so you can look at them every now and then when you’re running low on ideas. Read Further
In a recent chat with a client of ours at World Wide Creative, we got into an interesting discussion around ’seniors’ (that is those people +-60 years and older) and their level of activity on the web and their value to marketers.
So, I did a bit of digging around and found some interesting learnings…. in fact over the last 3 years or so this market, dubbed the “Silver Surfers“*, has become quite a hot topic of discussion… Read Further
At one of our previous Heavy Chef events in Cape Town, Justin Gomes (FoxP2 Ad Agency) in his talk on “Creativity And Its Power To Transform Business”, told the story of George Lucas and Star Wars, and the importance of creating new worlds…
So, when I stumbled across Comcast Town, I was reminded of Justin’s words of wisdom.
The hype is there, no doubt.
But I think it’s time to put a stake in the ground and do some research into Twitter’s pervasiveness in South Africa… this is what I could find:
Based on this, I can make an assumption that SA Twitter users generate 467,500 visits per month (59,500 unique visits).
An excellent case study for using social media as a marketing and communications tool for non-sexy brands – like Mayo Clinic, a leading medical/surgical clinic based in the US.
This interview by Guy Kawasaki with Lee Aase, social media manager at Mayo Clinic, shows how they make in-depth health and medical news content available directly to patients and interested consumers in order to encourage feedback, dialog, and sharing of information. Read Further
We had a great time on Wednesday night, at the penultimate Heavy Chef Session for the year, with some great pearls thrown down by Jon Cherry, Simon Leps and Dave Duarte.
The topic was ‘What to Expect in 2009′ and was followed by some hearty and rigorous cross-questioning by the audience – mostly directed at a game Simon Leps on the mobile front – and then the usual networking afterwards. Read Further
I recently paid a visit to Fast.Fwd.Innov@tion blog who took a step back and highlighted some of the takeaways from the Web 2.0 trend for marketers… Read Further
nicholas kuhne
Today we’d like to welcome Nicholas Kuhne to the Heavy Chef’s kitchen.
Born in Bloemfontein (we didn’t hold that against him), Nicholas is an avid cricket player, marketer and youth trends analyst.
Nicholas is also highly regarded on the karaoke circuit and challenges anyone to better his version of ‘My Way’. This was partly the reason why we were so keen to have him in the mix. Read Further
free coffee
Have you heard of Joffrey’s Coffee & Tea Company?
Essentially, a company that sells… coffee..and…tea – you got that right 
?
Well, they launched a brilliant web campaign in the middle of this year to promote their new flavoured coffee range “Jamaican Me Crazy”.
The campaign was based on getting bloggers and techies-alike to ‘beta’-test Joffrey’s new range Read Further
marketers
Too many marketers put the cart (new technology) before the horse (your message).
The consequent result is too familiar…
New online campaign is launched with much excitement, gains a little traction from referred users, word-of-mouth and the occasional die-hard web surfer, before quickly losing steam… Read Further
transparency
[via ReadWriteWeb] Read Further
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