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  1. Is Blogging Dead? Posted in Community Management, Social Media, Videos, Concocted by Mike Perk November 4, 2010 3 comments

    The dynamic duo, Seth Rotherham and Rich Mulholland (not sure which one is Robin?) asked the question “Is blogging dead” to a packed crowd at Deloittes in Cape Town. Check out the Heavy Chef Video. Read Further

  2. Using mobile to help build loyalty within the online community management grid Posted in Community Management, Mobile Marketing, Videos, Concocted by Mike Perk October 7, 2010 2 comments

    The community management grid has a large emphasis on building loyalty and understanding your community as much as possible.

    We set the Channel Mobile team a challenge: How would they utilise mobile in helping build loyalty, as part of an online community management strategy? They used an example of how a coffee shop could offer incentives to their online community, surveying them in the process, to then help segment their database further and target its customers more effectively. And all done on mobile. Read Further

  3. Snow Angels, Speedos, The Rolling Stones and Online Reputation Management Posted in Heavy Chef News, Online Reputation Management, Concocted by Fred Roed June 3, 2010

    This was not an easy post for me to write.

    For the past few days I’ve um’d and ah’d, walking holes in our agency floor before typing these words. The topic of this article involves an incriminating video that was taken of me 4 years ago by my business partner, Mike Perk (pictured here with the beautiful ‘tache). Since then, Mike has continually threatened to expose to the general public the shameful behavior that I displayed that fateful evening.

    And so, this article is my get-out clause.

    Read Further

  4. Augmented Reality for Mobile Posted in Augmented Reality, Mobile Marketing, Videos, Concocted by Mike Perk May 18, 2010 1 comment

    Mobile phones could be the best tool for making augmented reality utilitarian for most users. The guys from Channel Mobile talk about the potential revenue possibilities when using this technology on cell phones, especially offering location based services.

    Read Further

  5. Using augmented reality – Is it helping to achieve the marketing objectives? Posted in Augmented Reality, Concocted by Mike Perk May 11, 2010 7 comments

    Saatchi and Saatchi New York have recently used Augmented Reality as part of their Honey Nut Cheerios campaign. As far as we know this is a world first AR game that launches off a cereal box (you can play it at: www.honeydefender.com).

    But as true Heavy Chefs we wanted to find out if it was just another fancy gimmick or if the overall marketing objectives were leading the process? We spoke to Manny Galan, SVP Creative Director at Saatchi & Saatchi, New York, to find out.

    Read Further

  6. Augmented Reality – its not just a gimmick Posted in Augmented Reality, Videos, Concocted by Mike Perk April 20, 2010 1 comment

    With so much hype around Augmented Reality my biggest fear is it will become just another gimmick.  I interview Al Cronje to see how Saatchi@Play have developed carefully stratigised projects using Augmented Reality that add value rather than just the wow factor. Read Further

  7. Interview with a Hacker Posted in Videos, Concocted by Mike Perk March 18, 2010 1 comment

    Going undercover in true Carte blanche styley, we put the word out for leads to find hackers. Everyone knew someone, but everyone was too shy (scared) to be interviewed. But in the deep forest of the Northern Suburbs of Cape Town, Southern Africa we finally found someone dabbling in the dark arts.

    Read Further

  8. Using Amazon to direct targeted traffic Posted in Digital Strategy, Heavy Chef News, Online Advertising, Search Engine Optimisation, Videos, Concocted by Mike Perk November 9, 2009 1 comment

    In this video I explain how you can use Amazons reviewing system to direct traffic to your website. Read Further

  9. Top 3 Mobile Marketing Ideas for South Africa Posted in Mobile Marketing, Videos, Concocted by Mike Perk November 2, 2009 1 comment

    Join Mike as he chats to Rob and Gavin (Channel Mobile) and they discuss the top three mobile marketing ideas for the South African market. Read Further

  10. 5 tips to optimise Twitter Posted in Social Media, Twitter, Videos, Concocted by Mike Perk October 13, 2009

    This Heavy Chef video snack offers five great tips to consider when using Twitter and writing your tweets, in order to optimise them for the search engines and your users. Read Further

  11. For great usability, think like a retailer Posted in Digital Strategy, Videos, Website Usability, Concocted by Mike Perk October 6, 2009

    At UCT Graduate School of business’s Nomadic Marketing course , I explain why it is so important to focus on usability. Money is wasted because we don’t think enough about the visitors to our website. Read Further

  12. Use your analytics to create great linkbait Posted in Digital Strategy, Search Engine Optimisation, Videos, Concocted by Mike Perk September 28, 2009 3 comments

    Your analytics data holds a treasure trove of information that can be used to help you decide on great linkbaiting content. Heavy Chef, Mike Perk from World Wide Creative, shows us how.

    Read Further

  13. Simple explanation of SEO Posted in Digital Marketing Basics, Search Engine Optimisation, Videos, Concocted by Mike Perk September 23, 2009

    Mike Perk uses props and embarrasses the Nomadic Marketing course attendees in order to explain, very simply, the basics of how search engines rank web sites. Read Further

  14. Avoiding spying and spamming with mobile marketing Posted in Mobile Marketing, Videos, Concocted by Mike Perk September 18, 2009

    Back by popular demand, Channel Mobile, one of South Africa’s leading mobile solution providers, have agreed to provide a more regular video slot. Providing all the heavy chefs out there with more insight into the world of mobile marketing.

    Read Further

  15. 5 mobile tips for business profitability Posted in Mobile Marketing, Videos, Concocted by Mike Perk August 21, 2009 3 comments

    Channel Mobile are one of South Africa leading mobile solution providers. So being in the same Cape Town neighborhood The Heavy Chef team decided to pop in on them and pick up a few useful tips.

    Read Further

  16. The Fabulous Great Amazing 2010 Soccer Hooligan Show Posted in Digital Strategy, Online Advertising, Concocted by Fred Roed July 7, 2009

    …or something like that. I take licence with the name since these palookas have not come up with their own yet. Jason Bagley, founder of Bean Bag Media (and part consultant for World Wide Creative) and our very own MD Mike Perk, have collaborated for a weekly online soccer show. Read Further

  17. WWC’s Managing Director Found !! Posted in Heavy Chef News, Concocted by LouisJvR January 21, 2009 6 comments

    What a day, what a day… first we were on a super high after President Obama’s inauguration and THEN, World Wide Creative’s fearless leader and web marketing mastermind, Mike Perk, was found!!

    After an almost 5 month pledge of silence, Mike shocked the entire WWC team (and apparently Obama himself!) by writing and publishing his first blog post since September 12, 2008 – albeit on our client’s blog www.smallcapital.co.za… check it out… Read Further