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  1. Top 10 Mistakes to Avoid in your Social Media Strategy Posted in Digital Strategy, Social Media, Concocted by Fred Roed October 8, 2009 8 comments

    1. Generalisation
    Number one on the list, and possibly the most pervasive mistake of all. Too many companies out there have pointless blogs, boring Twitter streams or aimless Facebook pages. Try this rather: Have a point, and focus on one thing. For example, presentation and events gurus Missing Link, use their Twitter stream to educate followers on how to make better presentations.

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