The short answer, no. The long answer, it depends.
June 2010, Pieter Uys, Vodacom CEO confirmed that they had sold 90 000 iPhones. With the launch of the iPhone 4 on both Vodacom and MTN, I’m taking a guess that there are roughly 200 000 iPhones in SA. Take into account that not everyone that owns an iPhone has downloaded apps, the number of people that might actually then have access to your app is pretty low. Read Further
These days it’s becoming a standard question in client meetings; “…what about mobile?”
Clients have realized that building a community is critical to their marketing campaigns. Brands like Red Bull and Ray Bans are hitting the social channel hard. Gucci are moving millions from their traditional budgets to engagement via social media. As social networking becomes increasingly more important in community building strategies, we need to be cognisant of some seismic changes in the mobile environment – the key one being that audiences are looking at Facebook and Twitter more via their mobile phones than on their desktop devices. Read Further
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