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  1. The Importance Of Advertising On Mobile: Director Of 2Go IM Service Shares Stats Posted in Heavy Chef News, Concocted by Wendy Tayler February 13, 2013 4 comments

    With mobile growing at a rapid pace, instant messaging is one of the most popular ways for people to stay connected at a cheaper rate than text messaging. It also allows users the opportunity to meet new people. We speak to Marc Herson, Director at 2go, a successful and free IM service for mobile with over 20 million registered users. We also get some great advice for advertisers wanting to target IM users. Read Further

  2. Is Online Shopping Safer Than Using Your Card In A Store? Posted in Heavy Chef News, Concocted by Wendy Tayler January 4, 2013 4 comments

    Online Marketing Manager for, Jenna Bloch, gives us a summary of the most important shifts that E-commerce made in 2012, and gives us her predictions for 2013. We also find out whether she really believes that shopping online is safer than using your card in a physical store. Read Further

  3. How Anthropology And Technology Can Better Tackle The Mobile Market Together Posted in Heavy Chef News, Concocted by Wendy Tayler November 9, 2012 1 comment

    Ken Banks is the founder of, an organisation merging technology and anthropology. For the last 20 years, Ken has left his home in the UK to focus on mobile technology projects in Africa that create positive social and environmental change. He has also been acknowledged by National Geographic and BBC as a leader in his field. We speak to Ken about his fascinating inventions which have improved African countries tremendously, and hear about how his path led him to our continent. Read Further

  4. Why Incubation Labs Are So Important For Start-Ups: Derrick Kotze Of Mlab Explains Posted in Heavy Chef News, Concocted by Wendy Tayler October 30, 2012 39 comments

    Derrick Kotze is the CEO of mLab, an incubation laboratory that offers support to entrepreneurs and start-ups for creating innovative mobile solutions. We talk to Derrick about the incubation process for technology based businesses,  the requirements needed from these entrepreneurs, and we hear about some of the best examples and success stories that have been created through mLab. Read Further

  5. How The Youth Will Drive Technology In 2013 Posted in Heavy Chef News, Concocted by Wendy Tayler October 16, 2012

    Graham Brown is an industry analyst, business author and public speaker based in the UK.  He is also the Director of mobileYouth – a research advisory firm founded in 2001. Their aim is to connect the youth with companies in order to provide helpful customer insight. We spoke to Graham about the great work that mobileYouth is doing and how he thinks the youth will impact technology in the future. Read Further

  6. What Are The Real Advantages Of Google+ And Hangouts? Posted in Heavy Chef News, Concocted by Wendy Tayler October 9, 2012 1 comment

    If you are unsure about the comparisons when it comes to Skype and Google+ Hangouts, look no further. We chat to Brett St Clair, Head of New Products Sub Sahara at Google. With 17 years of experience in mobile media, marketing and advertising all over the world, Brett offers us valuable explanations about the benefits of Google+ and Hangouts. Read Further

  7. Heavy Chef August Session: Shirley Wakefield On The Truth Behind Mobile Stats In Africa Posted in Videos, Concocted by Wendy Tayler September 3, 2012 48 comments

    Shirley Wakefield, CEO of Pondering Panda, was our guest speaker for the August event at Deloitte, Cape Town. Her expertise on mobile statistics surprised those who attended, as we realised just how important mobile has become and how far it has stretched in Africa. Read Further

  8. Heavy Chef Session: Shirley Wakefield On The Truth Behind Mobile Stats In Africa Posted in Heavy Chef News, Concocted by Wendy Tayler August 13, 2012 23 comments

    Wednesday, August 8th, marked our fourth Heavy Chef session of 2012. Leading up to Women’s Day, we celebrated by hosting Shirley Wakefield, CEO of Pondering Panda. The new market research organisation provides accurate stats in a short amount of time. Pondering Panda forms part of the World of Avatar group, therefore much of their research is done through Mxit which has 10 million active users. Read Further

  9. User Experience: The Art Of Maintaining A Balance Between Simplicity And Complication Posted in Heavy Chef News, Concocted by Wendy Tayler August 3, 2012 1 comment

    The Baymard web research institute is based in Denmark, and run by two remarkably dedicated men – Christian Holst and Jamie Appleseed. Together, their skills lie in design, website coding and user experience. The Baymard Institute’s philosophy is seated in taking the originality and thoroughness of academic research and presenting it in a pragmatic and user-friendly format. We chatted to the Danes about their research, finding a good balance for user experiences and designing for multiple devices. Read Further

  10. Arthur Goldstuck From World Wide Worx Shares Latest Research On Smartphones And Key Marketing Trends Posted in Heavy Chef News, Concocted by Wendy Tayler July 23, 2012 7 comments

    Arthur Goldstuck is highly regarded in the mobile, internet and business space. As the Founder of World Wide Worx, a technology marketing research organisation, and award-winning author, journalist and expert commentator, it is not difficult to see why. Heavy Chef got the opportunity to pick his brain on some of the most intriguing research that World Wide Worx is currently involved in, as well as some of his future predictions. Read Further

  11. How Digital Is Influencing The Film Production Industry Posted in Heavy Chef News, Concocted by Wendy Tayler June 28, 2012

    Platypus Productions have become aware of the massive changes in digital that affect the way people receive content. With the public being able to choose when and what they view on the most convenient platforms available, the production industry is making a shift that embraces digital and new technologies in order to benefit. We chatted to Stanley Edwards, founder of Platypus Productions, about how they are moving into a digital space. Read Further

  12. Google AdWords: Display Network Versus Search Network Posted in Heavy Chef News, Concocted by Wendy Tayler June 21, 2012 7 comments

    One of the most effective platforms for online marketing is Google AdWords. The amount of information that technology allows us to extract and use to our benefit, has made this a popular option for many successful brands. Heavy Chef sat down with Declan Hollywood of Google South Africa to get to grips with Google AdWords and the favourable ways to use this brilliant product. And yes, that is his real surname (I asked. Some people are just born legendary.) Read Further

  13. How To Make A Successful Mxit App – Motribe Explains Posted in Heavy Chef News, Concocted by Wendy Tayler April 5, 2012 2 comments

    Heavy Chef chatted to Nic Haralambous, CEO and co-founder of Motribe, regarding their new Mxit app, JudgeMe. The app is aimed to help people meet one another through the process of uploading photos and viewing the pictures of others. The success of the app has been phenomenal so far, with over 4 million photos viewed in the first month. We learn about the contributing factors to its success, how the idea came about, and Nic shares some tips for others wanting to build apps for Mxit. We also get the first glimpse of the new JudgeMe Infographic, seen below. Read Further

  14. How To Gain Trust – The Importance Of Design Posted in Heavy Chef News, Concocted by Wendy Tayler March 26, 2012

    When it comes to design and functionality, the Perel brothers are doing it right. We chatted to Dave Perel, co-founder of Obox, about their sibling start-up, the advantages of a small business, and the difference between mobile-friendly sites and mobile apps. Read Further

  15. How Technology Can Fight Poverty Posted in Heavy Chef News, Concocted by Wendy Tayler February 17, 2012 10 comments

    We have all heard of the crowdsourcing organisations that allow people to do things with the assistance of strangers. Now imagine doing that for someone in a remote African village. A small amount, with a large impact on their quality of life. Blending modern technology with good causes. This is what Zidisha Microfinance does. Heavy Chef chatted to their communications associate, Laura Stanley, about their fascinating venture that links people from across the globe. Read Further

  16. Why Choosing A Single Platform To Market Your Brand Won’t Work – CEO Of Motribe Explains Posted in Heavy Chef News, Concocted by Wendy Tayler January 24, 2012

    Nicholas Haralambous is the CEO and co-founder of, a platform that allows users to manage their own mobile social communities. He started off as a journalist, but quickly moved from print media to the online space. He has worked with the Sunday Times and Financial Mail. Nic is also the head of the mobile division at Mail & Guardian, and the General Manager at He also adds product manager of Vodacom SA’s mobile and social networking division to his resumé. With such success, we thought we would chat to Nic about mobile and the various platforms that are necessary to flourish as a brand. Read Further

  17. Technology Innovation Aids Development For UNICEF Posted in Heavy Chef News, Concocted by Wendy Tayler January 10, 2012

    Erica Kochi plays a big role in assisting UNICEF with their use of technology in order improve their charitable efforts. These tasks include the integration of online and offline, and expanding their message reach. Forbes interviewed Erica about her experience with UNICEF and the digital developments that are benefitting this organisation. Read Further

  18. Heavy Chef Gets An Exclusive Interview With Steve Krug On Usability Posted in Heavy Chef News, Concocted by Wendy Tayler December 14, 2011

    Steve Krug is a well-known name in the digital field. An expert in usability, Steve does consulting, is the author of two widely successful books and has worked for brands like Apple, Bloomberg and Lexus, as well as the International Monetary Fund. Steve was kind enough to do a Skype interview with us where we caught up with him at his home in Massachusetts to discuss some usability challenges faced by many in the industry. Read Further

  19. Founder of SEOmoz, Rand Fishkin, Shares Key Insights And Tips Posted in Heavy Chef News, Concocted by Wendy Tayler November 14, 2011 18 comments

    Born in New Jersey and now residing in Washington, Rand Fishkin has gained an admirable reputation in the digital sphere. He is the CEO and co-founder of the most popular SEO software provider on the web, SEOmoz. This successful entrepreneur keeps climbing to new heights of digital excellence, and is well-known for ‘telling it straight’. Rand was kind enough to share some of immense SEO knowledge with us at Heavy Chef. Read Further

  20. Konza: Kenya’s Silicon Savannah Begins Posted in Heavy Chef News, Videos, Concocted by Tatenda Mutsekwa August 18, 2011 7 comments

    “Konza is set to be one of the most successful cities in Africa, competing economically and culturally with the best cities in the world.” ~Konza

    Kenya has been become one of the leading technology players in Africa and is challenging South Africa for its position as the technology hub on the continent. In September a ground breaking ceremony will be held to mark the beginning of the construction of Konza Technology City which is expected to be completed in 2020.

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  21. Where is the retail shopping and mobile? Nowhere. Posted in Mobile Marketing, Concocted by Jason Bagley April 18, 2011 3 comments

    Why are we being asked to sign up for more and more rewards cards in this day and age? Clicks started it off years back with their Clicks ClubCard, now we have a Woolworths rewards card and most recently a Pick n Pay Smart Shopper card. Let’s not mention your Exclusive Books Fanatics card, Vida e Caffe loyalty card and Ster Kinekor’s movie club card. Enough already. Why is this not all on your mobile phone? Read Further

  22. Should you modify your site for Mobi? Posted in Mobile Marketing, Concocted by Neerali Gajjar January 12, 2011 5 comments

    Cell phones have come a long way, from being the size of bricks and only able to make calls, to now virtually being hand held PCs (or Macs). Calls aren’t the primary reason to use a cell phone, according to the New York Times, “for the first time in the United States, the amount of data in text, e-mail messages, streaming video, music and other services on mobile devices in 2009 surpassed the amount of voice data in cell phone calls.” Read Further

  23. Review: Heavy Chef Session on Youth Marketing Posted in Heavy Chef News, Videos, Concocted by Yolandi Janse van Rensburg August 31, 2009

    At the Heavy Chef Session last Wednesday in Jozi we took a peek into the world of Youth Marketing with Andrea Kraushaar from Youth Dynamix and Marc Kornberger from Student Village. With a turn out of more than 50 guests, we sure enjoyed seeing all the new faces including people from Deloitte, Quirk eMarketing, FNB, ABSA and the South African National Blood Service. It was also great seeing some familiar faces like Greg Durst from Horizon Equity. Most of the socializing took place on the Balcony at JWT with its beautiful view over Rivonia and great drinks provided by our sponsors Corona, Carlsberg, Perderberg wine and (our latest edition) Glaceau Vitamin Water. Thanks guys.

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  24.’s mobi site shows potential in mobile web Posted in Mobile Marketing, Website Usability, Concocted by LouisJvR August 17, 2009

    Always a hot topic: ‘Mobi-sites’

    We know just about every person in this world owns a handset. We know the majority of mobile devices can access the web. But the question still comes up over-and-over again, how many people actually use their handsets to access the web?

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  25. South African owned, Chinese-based QQ turns more profit than Facebook Posted in Mobile Marketing, Concocted by Fred Roed March 27, 2008

    For those who don’t know, QQ is the Chinese version of mobile based IM services like Mxit, and is part-owned by South African publishing and digital giant, Naspers. Little known outside of China, the service has been called the biggest social media forum on the planet with over 300 million accounts. According to Marketing Vox, QQ turned almost 4 times more money than Facebook with over $500m in 2007. Not a bad investment for Naspers, and just a taste of the mobile revolution that’s currently impacting on marketing communications. Read Further