How awesome is this !?
Now I can help Fox Searchlight pictures to choose the best poster for their latest movie release (500) Days of Summer.
Talk about generating buzz and building a community around a brand; now I’ll definitely make sure to watch this movie and bragging about it with my friends (if my poster gets chosen that is 
) Read Further
When I studied at the Cape Technikon Design School in the mid 90’s, a superbly talented mate of mine (who went to go onto be an art director at a host of advertising agencies in Cape Town and the UK) revealed that deep down his real passion was to be a movie credit designer. I was stunned, since I never really thought of that as a ‘career’. I’ve always remembered that conversation whenever I see a cool movie intro, and so, it was a fair dose of interest that I viewed Smashing Mag’s latest gallery masterpiece: ‘30 Unforgettable Movie Opening Sequences‘. Read Further
brand owned
I’d like to bring your attention to a not-so-unique, not-so-flashy, but well thought out online community. An online community that is championed by a specific brand and that I think has some very interesting lessons for all involved in this space… first, the background:
One of the largest cinema/entertainment companies in Canada, Cineplex, has recently launched its very own – and I quote: “online social networking movie and entertainment community” (jeez, that was a mouth full!) called mycineplex Read Further
