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  1. How Communication And Industries Have Been Disrupted By Digital Posted in Heavy Chef News, Concocted by Wendy Tayler August 29, 2012

    Director of Deloitte Digital, Andre Hugo, holds the latest information about digital in South Africa and how it is impacting businesses. We talk to him about how digital has disrupted various industries, the future of digital and how conventional communication has transformed. Read Further

  2. Heavy Chef March/May Session: Alan Knott-Craig Jr. On Africa’s Biggest Social Network – Mxit Posted in Videos, Concocted by Wendy Tayler May 8, 2012

    We were privileged enough to host Alan Knott-Craig Jr, CEO of Mxit, at our Johannesburg and Cape Town event. In his relaxed presentation, Alan revealed that there are 50 million active Mxit users, spread across 126 countries including Africa, Syria, America, Indonesia and Zimbabwe. Amazingly, there are no offices outside the heart of Stellenbosch. Mxit sends 800 million messages a day – three times the amount of messages sent by Twitter, globally. And all of Mxit’s growth has been purely word of mouth.

    Although Alan admits there are plenty of risks, he is willing to take them, because the worst case scenario when shooting for the moon – is landing amongst the stars.

    To hear more about his fascinating story, check out this video.

    Once again, a huge thank you to our phenomenal sponsors, Deloitte, Nokia, Backsberg and Channel Mobile.

  3. How To Make A Successful Mxit App – Motribe Explains Posted in Heavy Chef News, Concocted by Wendy Tayler April 5, 2012 2 comments

    Heavy Chef chatted to Nic Haralambous, CEO and co-founder of Motribe, regarding their new Mxit app, JudgeMe. The app is aimed to help people meet one another through the process of uploading photos and viewing the pictures of others. The success of the app has been phenomenal so far, with over 4 million photos viewed in the first month. We learn about the contributing factors to its success, how the idea came about, and Nic shares some tips for others wanting to build apps for Mxit. We also get the first glimpse of the new JudgeMe Infographic, seen below. Read Further

  4. Heavy Chef March Session: Alan Knott-Craig Jr, CEO Of Mxit Posted in Heavy Chef News, Concocted by Wendy Tayler March 29, 2012 1 comment

    Last night we hosted one of our best Heavy Chef Sessions yet. The crowd was fascinated by Alan Knott-Craig Jr, CEO of Mxit, who shared his journey with us, on his way to acquiring Mxit and building up World of Avatar. Not only was his story intriguing, but also his great sense of charisma and comfort, as he unfolded the details of Mxit and his future plans for the messaging service. Read Further

  5. Alan Knott-Craig Jr Reveals New Plans To Create Micro-Entrepreneurs Overnight Posted in Heavy Chef News, Concocted by Wendy Tayler March 20, 2012

    Heavy Chef got a chance to catch up with the CEO of Mxit, Alan Knott-Craig, before his debut at our next Heavy Chef event this month (I hope you booked your seats in time!). Mr Knott-Craig gave us some insight into their involvement with Stellenbosch’s free Wi-Fi, as well as some new projects on the horizon. Here is a small taster of what is to come next week. Read Further

  6. The Next Heavy Chef Event Speaker: Alan Knott-Craig Jr. – CEO of Mxit Posted in Heavy Chef News, Concocted by Wendy Tayler March 15, 2012

    Heavy Chef is proud to announce the speaker for our next event! CEO of Mxit, Alan Knott-Craig Jr. will present his vision for Africa’s biggest social network. He will discuss the challenges they have faced and the opportunities Mxit provides to marketers. We’ll also hear about plans for Mxit’s User Interface and get a glimpse of future innovations in the pipeline. Read Further

  7. The Many Faces of Mxit: Simple Messenger to Multi-faceted Mobile Platform Posted in Mobile Marketing, Concocted by Lauren Potgieter March 29, 2011

    Even if you have not used Mxit before or have moved from this messenger service to another chat platform on your mobile phone such as BBM Messenger or Whatsapp, it is highly likely that you know what Mxit is. According to these mobile big-wigs, 27 million users (around half of the South Africa population) use Mxit on a daily basis and this mobile service undoubtedly serves its community well. Its growth from a simple direct chat messenger to a mobile platform that gives you the opportunity to download movie clips, play games, partake in quizzes, win prizes, source news and of course chat; is proud of the fact that it is an all-in-one mobile community.

    Read Further

  8. Can you use Mxit to engage with your community? Posted in Mobile Marketing, Concocted by Neerali Gajjar January 26, 2011

    Mxit is a free application that allows users to send instant messages to each other as well as to other IM clients such as Gtalk, ICQ and MSN. According to a Cell Smart presentation, Mxit’s main users are between the ages 19-25. If this is the demographic you are after then Mxit is the perfect platform to interact with your target market. Read Further

  9. Is the mobile web only for kids and geeks? Posted in Mobile Marketing, Concocted by LouisJvR January 19, 2011 3 comments

    A recent study by marketing research company Pew Internet found that social networking site usage grew 88% among Internet users aged 55-64, and the 65 and older group’s social networking presence grew 100% during 2010. A great deal of this upward trend has been attributed to a marked increase in mobile usage amongst this demographic. Indeed the demographics around the mobile web is fragmenting by the day. Read Further

  10. New hope for SES* sufferers Posted in Digital Strategy, Concocted by Guest October 13, 2008

    Square Eye syndrome

    Screens are just about everywhere - PC, laptop, cell phone, T.V, LCD or ATM. What challenges does this hold for online resources and for people who are compelled to use one or many on a daily basis and are at risk from SES ?

    Maybe your customers suffer from SES – and you won’t even be aware of it until you go out of business. Read Further