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  1. The Many Faces of Mxit: Simple Messenger to Multi-faceted Mobile Platform Posted in Mobile Marketing, Concocted by Lauren Potgieter March 29, 2011

    Even if you have not used Mxit before or have moved from this messenger service to another chat platform on your mobile phone such as BBM Messenger or Whatsapp, it is highly likely that you know what Mxit is. According to these mobile big-wigs, 27 million users (around half of the South Africa population) use Mxit on a daily basis and this mobile service undoubtedly serves its community well. Its growth from a simple direct chat messenger to a mobile platform that gives you the opportunity to download movie clips, play games, partake in quizzes, win prizes, source news and of course chat; is proud of the fact that it is an all-in-one mobile community.

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  2. Can you use Mxit to engage with your community? Posted in Mobile Marketing, Concocted by Neerali Gajjar January 26, 2011

    Mxit is a free application that allows users to send instant messages to each other as well as to other IM clients such as Gtalk, ICQ and MSN. According to a Cell Smart presentation, Mxit’s main users are between the ages 19-25. If this is the demographic you are after then Mxit is the perfect platform to interact with your target market. Read Further

  3. Is the mobile web only for kids and geeks? Posted in Mobile Marketing, Concocted by LouisJvR January 19, 2011 3 comments

    A recent study by marketing research company Pew Internet found that social networking site usage grew 88% among Internet users aged 55-64, and the 65 and older group’s social networking presence grew 100% during 2010. A great deal of this upward trend has been attributed to a marked increase in mobile usage amongst this demographic. Indeed the demographics around the mobile web is fragmenting by the day. Read Further

  4. New hope for SES* sufferers Posted in Digital Strategy, Concocted by Guest October 13, 2008

    Square Eye syndrome

    Screens are just about everywhere - PC, laptop, cell phone, T.V, LCD or ATM. What challenges does this hold for online resources and for people who are compelled to use one or many on a daily basis and are at risk from SES ?

    Maybe your customers suffer from SES – and you won’t even be aware of it until you go out of business. Read Further