Skip to content

You're at: Home / Blog / Tags / online communities

Tagged

  1. Twitter TV: The Future of Interactive Entertainment Posted in Social Media, Twitter, Concocted by Yolandi Janse van Rensburg November 30, 2010 2 comments

    Ellen McGrit recently wrote such an interesting post on Fast Company titled ‘I Want My Twitter TV!’ It’s all about “why everyone — CNN, MTV, Conan, and even Google — is tweeting about the future of interactive entertainment.”

    Here’s a quick snippet from Ellen’s post: Read Further

  2. How do I build an online community? Posted in Community Management, Concocted by LouisJvR September 3, 2010 3 comments
    This months’ focus on Online Community at The Heavy Chef Project as proved to highlight some really exciting opportunities for businesses in terms of building profitable relationships with their customers and stakeholders. However, it has also opened-up a lot of questions – particularly around the question: “Ok, so what now?”
    A good starting point is to realise that there are in fact 3 Type of Communities you can “build” online:
    1. BUILD: This is where you create your own network/platform for people to join, for example Reebok’s GoRunEasy [Key differentiator: You built it. You set the rules. You control it.]
    2. RENT: This is where you create your own presence on an established network/platform, for example Lady Gaga’s Facebook Page [Key differentiator: You attract community. You set some rules, but you do not control it. The network does.]
    3. JOIN: This is where you identify an established community and then be part of that network, for example Star Wars: The Expanded Universe Forum [Key differentiatior: You are part of the community. You follow the rules. You have zero control.]
    So, if you decide to go the actual BUILD route, here are the 7 STEPS IN BUILDING AN ONLINE COMMUNITY:
    STEP #1: Define your objectives and be very clear in what your expectations are from this endeavour.
    STEP #2: Decide on what profile of people you are attracting to your community and then spend a great deal of time to find out their motivations for potentially joining and interacting within your community
    STEP #3: Think about the potential barriers of your typical community member. How tech savvy are they? What devices are they using to connect online? What is the level of internet connectivity they have?
    STEP #4: Have clarity in your call to action. Plan your community function, layout and creative so that it aligns your objectives with the motivations of your community members.
    STEP #5: Focus on balancing technical soundness with creative execution.
    STEP #6: Realise that if you build it, they in fact will not come. How will you attract members to your newly built online community?
    STEP #7: Be part of your own community. Interact relentlessly.

    This months’ focus on Community Management at The Heavy Chef Project has proved to highlight some really exciting opportunities for businesses in terms of building profitable relationships with their customers and stakeholders.

    However, it has also opened-up a lot of questions – particularly around the question: “Ok, that’s nice, so what now?”

    Read Further

  3. 3 Things Lady Gaga is doing right in Community Management Posted in Community Management, Concocted by Yolandi Janse van Rensburg September 1, 2010 5 comments

    She’s the “Queen of Twitter” according to Famecount and she happens to be the first living person to achieve 10 million fans on Facebook.  Famecount lists Lady Gaga as the most popular online entity worldwide, with more than 16 million Facebook fans and 330,000 YouTube subscribers. She is breaking records on all social media platforms. How does she do it? Read Further

  4. 5 Tips for Building an Online Community Posted in Community Management, Concocted by Sachin Ranchod August 27, 2010

    Building an online community is definitely not an easy task. It involves a lot of perspiration leading to often unpredictable results. To make the process a little easier, here are 5 tips which we have picked up along the way: Read Further

  5. Online PR – Is it easier than offline PR? Posted in Online Reputation Management, Concocted by Yolandi Janse van Rensburg August 12, 2010 3 comments

    Public Relations has been considered a powerful tool in promoting a brand and is concerned with maintaining and managing a company or brand’s public image and reputation. It’s a very important aspect of a brand. It helps promote a brand or protect it from damage. This is not a tiny task to take on. It is ongoing and laborious but can be very rewarding. Now, let’s look at two aspects of PR: Online and Offline. Read Further

  6. 5 Traits Online Communities & Playing Games Share Posted in Digital Strategy, Concocted by LouisJvR November 12, 2008 2 comments

    What traits do playing games and online communities have in common?

    Well known social media guru, Peter Kim, highlights some of them in his post on Applying Game Mechanics to Social Media.. Read Further

  7. Challenge Your Website Design Company to Understand Your Audience Posted in Website Design, Concocted by LouisJvR September 11, 2008 1 comment
    Think

    challenge

    Think before you design.

    One of the primary things the we at World Wide Creative concentrate on before embarking on the design and development of any website or online community, is to conduct a thorough study and analysis of our clients’ niche market. Read Further