Skip to content

You're at: Home / Blog / Tags / online community building

Tagged

  1. Using mobile to help build loyalty within the online community management grid Posted in Community Management, Mobile Marketing, Videos, Concocted by Mike Perk October 7, 2010 2 comments

    The community management grid has a large emphasis on building loyalty and understanding your community as much as possible.

    We set the Channel Mobile team a challenge: How would they utilise mobile in helping build loyalty, as part of an online community management strategy? They used an example of how a coffee shop could offer incentives to their online community, surveying them in the process, to then help segment their database further and target its customers more effectively. And all done on mobile. Read Further

  2. What is Online Community Management? Posted in Community Management, Digital Marketing Basics, Concocted by Yolandi Janse van Rensburg August 24, 2010 3 comments

    Online Community Management is a Mad Hatter’s Tea Party. It’s fun and everyone loves a party. To keep the festivities going everyone has a part to play. Let’s do some role playing!

    Read Further

  3. Obama’s Recipe for Online Community Building = BALANCE Posted in Digital Strategy, Concocted by LouisJvR September 17, 2008 1 comment

    Barack Obama is arguable one of the best success stories in the last century – whether he gets elected to sit in the oval office or gets beaten by ol’ John McCain, fact is Obama has made an impact.

    However, it is Obama’s use of the web to build loyalty amongst current and new supporters that has really been a story worth telling. Read Further

  4. Online Community Success? Think Strategy! Posted in Digital Strategy, Social Media, Concocted by LouisJvR September 9, 2008

    When talking to clients about social media and online community building, one generally comes across 1 of 2 types of reactions:

    “Social, smocial. It’s just another fad.” (conservatives) vs. “Social, Yeah baby! This is going to rock our world!” (liberals).

    Thing is, both these reactions lead to a shotgun approach. An approach that is essentially underlined by a lack of strategy. Read Further