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  1. Top Social Media Sites: Age Breakdown Posted in Recipes for Success, Concocted by LouisJvR January 7, 2010 No comments

    The Nielsen Company recently released research results on the age breakdown of members on 3 of the largest social networks around: Facebook, Twitter and LinkedIn. 

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  2. My formula for creating online community Posted in Recipes for Success, Concocted by LouisJvR November 16, 2009 No comments

    (*reposted from my personal blog http://www.louisjvr.com)

    The term online community is something that’s thrown around a lot these days… and legitimately so.

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  3. Thinking about Silver Surfers Online Posted in Recipes for Success, Concocted by LouisJvR September 11, 2009 No comments

    In a recent chat with a client of ours at World Wide Creative, we got into an interesting discussion around ’seniors’ (that is those people +-60 years and older) and their level of activity on the web and their value to marketers.

    So, I did a bit of digging around and found some interesting learnings…. in fact over the last 3 years or so this market, dubbed the “Silver Surfers“*, has become quite a hot topic of discussion… Read Further

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  4. Creating New Worlds: Comcast Town Posted in Recipes for Success, Concocted by LouisJvR August 25, 2009 No comments

    At one of our previous Heavy Chef events in Cape Town, Justin Gomes (FoxP2 Ad Agency) in his talk on “Creativity And Its Power To Transform Business”, told the story of George Lucas and Star Wars, and the importance of creating new worlds…

    So, when I stumbled across Comcast Town, I was reminded of Justin’s words of wisdom.

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  5. Community ROI – Don’t forget the ‘I’! Posted in Recipes for Success, Concocted by LouisJvR February 18, 2009 2 comments

    Currently, a lot of noise is being made about measuring the ROI of online communities and social media initiatives - something that quite frankly, that we as communication professionals are far from getting to grips with.

    Now, all of these question pertaining to measuring ROI are relevant and are worth the time and energy to investigate and improve on further – however, I do want to emphasize that we still need to remind ourselves that the ‘Return’ is 100% dependant on the ‘Investment’… it can’t be the other way around. Read Further

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  6. Your website is an online community when… Posted in Recipes for Success, Concocted by LouisJvR January 29, 2009 4 comments

    When I started writing this post, I thought…Ok, let’s Google all the definitions for ‘Online Community’, ask Wikipedia and provide my beloved, loyal and always good-looking readers with a list of definitions of this term and throw in a bit of my own interpretations.

    NOW, HOW BORING WOULD THAT’VE BEEN !? Read Further

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  7. Keep Your Community Members Active & Addicted Posted in Recipes for Success, Concocted by LouisJvR January 22, 2009 1 comment

    Here are a couple of pointers on how to hook people to join your community and then how to keep your members active and addicted: Read Further

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  8. Top 10 Reasons for Building an Online Community in 2009 Posted in Recipes for Success, Web Marketing Fare, Concocted by LouisJvR January 20, 2009 2 comments

    Yep, another ‘2009′ post, but this was such a good find I couldn’t resist…

    The Top Ten Reasons for Building an Online Community in 2009

    (courtesy of Vocici blog) Read Further

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  9. 3 Rules for Building Better Community Posted in Recipes for Success, Concocted by LouisJvR October 14, 2008 No comments

    Thanks to Barry from The World of We for this post on tips to build a better online community: Read Further

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  10. Ideate.co.za Is Not An Online Community, IF… Posted in Recipes for Success, Concocted by LouisJvR September 26, 2008 2 comments

    ideate

    …IF the authors posting on www.ideate.co.za (about Small Business in SA) DIDN’T participate in the conversations taking place on each of their posts…

    Fortunately, the “mild-mannered alter-egos” behind Ideate, Fred (The Heaviest Chef of them all!!), Andrew and Shane, as well as some of their other guest contributors, ARE participating – and this, to me, is the primary reason behind Ideate’s success.

    Don’t believe me? Case in point, I randomly went throught 10 posts and this was the level of participation from them… Read Further

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  11. Things to remember… Posted in Recipes for Success, Web Marketing Fare, Concocted by LouisJvR September 19, 2008 No comments

    If Seth Godin says we need to remember, REMEMBER… Read Further

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  12. Brand-owned Online Community for Movie Buffs Posted in Recipes for Success, Web Marketing Fare, Concocted by LouisJvR September 5, 2008 2 comments

    brand owned

    I’d like to bring your attention to a not-so-unique, not-so-flashy, but well thought out online community. An online community that is championed by a specific brand and that I think has some very interesting lessons for all involved in this space… first, the background:

    One of the largest cinema/entertainment companies in Canada, Cineplex, has recently launched its very own – and I quote: “online social networking movie and entertainment community” (jeez, that was a mouth full!) called mycineplex Read Further

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  13. Beware Bozo – The Community Troublemaker Posted in Recipes for Success, There's a Fly in My Soup, Concocted by LouisJvR September 2, 2008 1 comment
    Beware Bozo

    bozo

    Yep, “Bozo” is the troublemaker in online communities. The guy (or girl) that stirs things up. Craves for attention. Has little to no social skills. In short, a community manager/webmasters worst nightmare.

    Online communities are essentially about social interaction. And, as in the offline-world, where there is social interaction unpredictability is a sure thing. Read Further

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