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  1. What is Online Reputation Management – ORM Posted in Digital Marketing Basics, Online Reputation Management, Videos, Concocted by Mike Perk August 19, 2010 1 comment

    Tim Shier from online reputation software company, Brandseye, shares his thoughts on ORM. What it is and how we as businesses should best approach it. Read Further

  2. Heavy Chef August 2010: The Woolies Lovebirds Saga Posted in Heavy Chef News, Online Reputation Management, Concocted by Yolandi Janse van Rensburg August 17, 2010 1 comment

    Last week we had a very interesting Heavy Chef Session with Tim Shier and Paul Galatis on Online Reputation Management and the Woolies Lovebirds story.

    Firstly, thanks to everyone who came and thanks to Deloitte for the spectacular new venue for our Heavy Chef Sessions in Cape Town. Read Further

  3. Online PR – Is it easier than offline PR? Posted in Online Reputation Management, Concocted by Yolandi Janse van Rensburg August 12, 2010 3 comments

    Public Relations has been considered a powerful tool in promoting a brand and is concerned with maintaining and managing a company or brand’s public image and reputation. It’s a very important aspect of a brand. It helps promote a brand or protect it from damage. This is not a tiny task to take on. It is ongoing and laborious but can be very rewarding. Now, let’s look at two aspects of PR: Online and Offline. Read Further

  4. Are PR agencies the best people to be looking after your online reputation management (ORM)? Posted in Online Reputation Management, Concocted by LouisJvR July 26, 2010
    For the last few months The Heavy Chef Project has been hard at work demystifying online reputation management (ORM) to marketers – and with great success I might add.
    And with our Heavy Chef Events on this particular topic around the corner, we’ve been noticing increased queries around the role of PR agencies in assisting with the management of brands in the online space? A relevant question indeed.
    UNDERSTANDING PR AGENCIES EXPERTISE
    At it’s core Public Relations (PR) agencies focus on building relationships; now if that is true, one has to admit in a world where relationships and networks are increasingly empowered through the power of the web, there has to be a very prominent role for PR Agencies to play in particularly managing brand relations online.
    Furthermore, PR agencies skills can be found in:
    Clear understanding of clients business (incl. tone and style of a message)
    Ability to craft and spread a message through a mix of media
    Extended media networks
    Management of crises
    More skills can be added to this list for sure; clearly a nice alignment with ORM can be seen.
    THE BAD NEWS
    Unfortunately, the above-mentioned skill-set does seem to be true mainly in theory. The general sentiment that I’ve picked up is that PR agencies are stuck in the old mindset of sending out press releases to mainstream media based on a rationale of stats and demographics – and particularly applying this same method of communicating to the online space. Essentially, as Valeria Maltoni puts it “PR is having a hard time letting go of the pitch”.
    THE TIE-IN WITH ORM
    ORM’s success lies partly in choosing the right technology to pick-up mentions and conversations around your brand. However, the biggest distinguishing factor in optimising ORM for your brand lies in what you do with those mentions and conversations. With that in mind, I believe PR agencies can have a huge role to play in looking after your ORM – but only if they stay true to their understanding and belief in relationship building.

    For the last few months The Heavy Chef Project team has been hard at work demystifying online reputation management (ORM) to marketers – and with great success I might add judging by interest from our readers.

    And with our Heavy Chef Events on this particular topic around the corner, we’ve been noticing increased queries around the role of PR agencies in assisting with the management of brands in the online space? A relevant question indeed.

    Read Further

  5. 5 Twitter Tips for Managing your Online Reputation Posted in Online Reputation Management, Social Media, Twitter, Concocted by Yolandi Janse van Rensburg June 22, 2010

    Twitter is a goldmine for finding conversations and people’s opinions on any subject imaginable. If people are blogging about your brand or taking part in online forums discussing your products; you can bet they are doing the same thing on Twitter. Here are a few tips on how to manage your reputation on Twitter: Read Further

  6. Online Reputation Management – Advantages & Disadvantages for your companyhttp://www.heavychef.com/online-reputation-management-advantages-disadvantages-for-your-company/ Posted in Online Reputation Management, Concocted by Yolandi Janse van Rensburg June 3, 2010

    Have you searched your name, company name or certain keywords relevant to your industry online? What did you find? There are more and more information available about us online then ever before and not all of this information is positive or accurate. That is why it is important to keep an eye on what is being said about your business online. Read Further

  7. Online Reputation Management Tools: The good, the bad and the ugly Posted in Online Reputation Management, Concocted by LouisJvR May 27, 2010 3 comments

    The concept is pretty simple:

    Business is about relationships. Relationships is about people.

    People talk. Thus, businesses (need/want to) listen.

    The proposition is easy to get: the ability to “listen-in” on consumers in their unique spaces has huge amount of value for business – whether in sales, customer service, product development or strategy.

    Read Further