This was not an easy post for me to write.
For the past few days I’ve um’d and ah’d, walking holes in our agency floor before typing these words. The topic of this article involves an incriminating video that was taken of me 4 years ago by my business partner, Mike Perk (pictured here with the beautiful ‘tache). Since then, Mike has continually threatened to expose to the general public the shameful behavior that I displayed that fateful evening.
And so, this article is my get-out clause.
Twitter is becoming such a huge part of the communications environment (almost 20m Twitter users projected by the end of 2010) that The Heavy Chef Project’s mother company, World Wide Creative, is getting referrals now for a “Twitter strategy”. This is a big deal, since we’re seeing people use Twitter in ways that even the founders are surprised by. Here are some quick tips for you to get started on building your brand using Twitter:
friends
So, it’s your first day at school. You don’t know anyone and nobody knows you. You need to build up your brand and hiding behind the teacher won’t help you. So, you go out to the playground and start chatting to the other kids. You might quickly find a group of friends that match your brand or it might take a bit of time. Don’t go sit in the corner and think nobody likes you. Go out there and make them notice you! Read Further
It may seem a little strange that I’m writing this, as World Wide Creative provides both these services, but if you’re paying people to help you with SEO or Personal Branding, stop what you’re doing and read this.
There are specific elements within the professions of Search Engine Optimisation and Personal Branding that have always left me feeling a little uncomfortable.
There’s something not quite right about the unnatural manipulation of content to persuade Search Engines. Read Further
