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  1. Top Social Media Sites: Age Breakdown Posted in Social Media, Concocted by LouisJvR January 7, 2010

    The Nielsen Company recently released research results on the age breakdown of members on 3 of the largest social networks around: Facebook, Twitter and LinkedIn

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  2. Thinking about Silver Surfers Online Posted in Digital Strategy, Concocted by LouisJvR September 11, 2009

    In a recent chat with a client of ours at World Wide Creative, we got into an interesting discussion around ’seniors’ (that is those people +-60 years and older) and their level of activity on the web and their value to marketers.

    So, I did a bit of digging around and found some interesting learnings…. in fact over the last 3 years or so this market, dubbed the “Silver Surfers“*, has become quite a hot topic of discussion… Read Further

  3. Twitter in South Africa: Investigating the Hype Posted in Branding Online, Digital Strategy, Social Media, Twitter, Concocted by LouisJvR August 19, 2009 3 comments

    The hype is there, no doubt.

    But I think it’s time to put a stake in the ground and do some research into Twitter’s pervasiveness in South Africa… this is what I could find:

    1. According to research company, Sysomos, South African Twitter users make up 0.85% of total Twitter users (that is the 10th largest usership in the world!)
    2. According to Nielsen Wire Twitter receives an estimate 55 million visits per month (7 mil unique visits)

    Based on this, I can make an assumption that SA Twitter users generate 467,500 visits per month (59,500 unique visits).

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  4. Weather.com’s mobi site shows potential in mobile web Posted in Mobile Marketing, Website Usability, Concocted by LouisJvR August 17, 2009

    Always a hot topic: ‘Mobi-sites’

    We know just about every person in this world owns a handset. We know the majority of mobile devices can access the web. But the question still comes up over-and-over again, how many people actually use their handsets to access the web?

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  5. The Future of the Social Web – Take it Seriously Posted in Digital Strategy, Social Media, Concocted by LouisJvR May 28, 2009

    **Article republished from World Wide Creative’s Johannesburg Manager, Louis J v Rensburg’s Ka-Pow! blog.

    soial web

    Yesterday I wet your appetite with this excerpt from Forrester Research’s latest analyst report on The Future of the Social Web…

    “…not just social networks, but every brand site will become social — whether you include these features, or visitors bring them along.” Read Further