In a recent chat with a client of ours at World Wide Creative, we got into an interesting discussion around ’seniors’ (that is those people +-60 years and older) and their level of activity on the web and their value to marketers.
So, I did a bit of digging around and found some interesting learnings…. in fact over the last 3 years or so this market, dubbed the “Silver Surfers“*, has become quite a hot topic of discussion… Read Further
The hype is there, no doubt.
But I think it’s time to put a stake in the ground and do some research into Twitter’s pervasiveness in South Africa… this is what I could find:
Based on this, I can make an assumption that SA Twitter users generate 467,500 visits per month (59,500 unique visits).
Always a hot topic: ‘Mobi-sites’
We know just about every person in this world owns a handset. We know the majority of mobile devices can access the web. But the question still comes up over-and-over again, how many people actually use their handsets to access the web?
**Article republished from World Wide Creative’s Johannesburg Manager, Louis J v Rensburg’s Ka-Pow! blog.
soial web
Yesterday I wet your appetite with this excerpt from Forrester Research’s latest analyst report on The Future of the Social Web…
“…not just social networks, but every brand site will become social — whether you include these features, or visitors bring them along.” Read Further
