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  1. User Experience: The Art Of Maintaining A Balance Between Simplicity And Complication Posted in Heavy Chef News, Concocted by Wendy Tayler August 3, 2012 1 comment

    The Baymard web research institute is based in Denmark, and run by two remarkably dedicated men – Christian Holst and Jamie Appleseed. Together, their skills lie in design, website coding and user experience. The Baymard Institute’s philosophy is seated in taking the originality and thoroughness of academic research and presenting it in a pragmatic and user-friendly format. We chatted to the Danes about their research, finding a good balance for user experiences and designing for multiple devices. Read Further

  2. Arthur Goldstuck From World Wide Worx Shares Latest Research On Smartphones And Key Marketing Trends Posted in Heavy Chef News, Concocted by Wendy Tayler July 23, 2012 7 comments

    Arthur Goldstuck is highly regarded in the mobile, internet and business space. As the Founder of World Wide Worx, a technology marketing research organisation, and award-winning author, journalist and expert commentator, it is not difficult to see why. Heavy Chef got the opportunity to pick his brain on some of the most intriguing research that World Wide Worx is currently involved in, as well as some of his future predictions. Read Further

  3. Top Social Media Sites: Age Breakdown Posted in Social Media, Concocted by LouisJvR January 7, 2010

    The Nielsen Company recently released research results on the age breakdown of members on 3 of the largest social networks around: Facebook, Twitter and LinkedIn

    Read Further

  4. Thinking about Silver Surfers Online Posted in Digital Strategy, Concocted by LouisJvR September 11, 2009 2 comments

    In a recent chat with a client of ours at World Wide Creative, we got into an interesting discussion around ’seniors’ (that is those people +-60 years and older) and their level of activity on the web and their value to marketers.

    So, I did a bit of digging around and found some interesting learnings…. in fact over the last 3 years or so this market, dubbed the “Silver Surfers“*, has become quite a hot topic of discussion… Read Further

  5. Twitter in South Africa: Investigating the Hype Posted in Branding Online, Digital Strategy, Social Media, Twitter, Concocted by LouisJvR August 19, 2009 3 comments

    The hype is there, no doubt.

    But I think it’s time to put a stake in the ground and do some research into Twitter’s pervasiveness in South Africa… this is what I could find:

    1. According to research company, Sysomos, South African Twitter users make up 0.85% of total Twitter users (that is the 10th largest usership in the world!)
    2. According to Nielsen Wire Twitter receives an estimate 55 million visits per month (7 mil unique visits)

    Based on this, I can make an assumption that SA Twitter users generate 467,500 visits per month (59,500 unique visits).

    Read Further

  6.’s mobi site shows potential in mobile web Posted in Mobile Marketing, Website Usability, Concocted by LouisJvR August 17, 2009

    Always a hot topic: ‘Mobi-sites’

    We know just about every person in this world owns a handset. We know the majority of mobile devices can access the web. But the question still comes up over-and-over again, how many people actually use their handsets to access the web?

    Read Further

  7. The Future of the Social Web – Take it Seriously Posted in Digital Strategy, Social Media, Concocted by LouisJvR May 28, 2009

    **Article republished from World Wide Creative’s Johannesburg Manager, Louis J v Rensburg’s Ka-Pow! blog.

    soial web

    Yesterday I wet your appetite with this excerpt from Forrester Research’s latest analyst report on The Future of the Social Web…

    “…not just social networks, but every brand site will become social — whether you include these features, or visitors bring them along.” Read Further