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  1. Can ORM help your Search Engine Rankings? Posted in Online Reputation Management, Search Engine Optimisation, Concocted by Ettienne Mostert July 30, 2010 1 comment

    ORM has been adopted as part of the online marketing mix because of its ability identify and actively manage what is being said about your brand online.  The general perception is that ORM only relates to containing the negative mentions  but as we have found at the Heavy Chef is that Online Reputation Management software has a much broader role to play in your brand’s life online (positive and negative). Read Further

  2. How do I know if an SEO company is reputable? Posted in Digital Strategy, Search Engine Optimisation, Concocted by Yolandi Janse van Rensburg February 11, 2010 4 comments

    On LinkedIn, the owner at Travel Cruise and Tour, Peter Himmelberger, posed the question: How do I evaluate SEO firms to select a reputable firm? I thought this was a very relevant question since SEO has become such a huge buzzword you just can’t ignore it. Now, it is not difficult to achieve top rank for certain keywords or your company’s name nor is it a sign that the company you hire for SEO is effective. Read Further

  3. My First Week at World Wide Creative Posted in Search Engine Optimisation, Social Media, Concocted by Guest September 29, 2009 1 comment

    Andrew Conyers, Intern

    Walking into my first day at WWC as the new intern, I knew very little about the world of eMarketing that I was diving headlong into.  My recently acquired degree in Business Administration, from back home in the States, certainly did not cover web analytics, link building, or SEO.  Though nervous as I was, relief came quickly as I soon realized it was Ok that I was just learning.  It became clear to me that learning is a large part of what eMarketing is, and that even the most experienced veterans in the office are still learning new things on a regular basis.  World Wide Creative’s very own Heavy Chef Project is a shining example of how everyone here is constantly craving new information and developing new ideas to become better at what they do, to become the all knowing and ever trustworthy Heavy Chef. Read Further

  4. Simple explanation of SEO Posted in Digital Marketing Basics, Search Engine Optimisation, Videos, Concocted by Mike Perk September 23, 2009

    Mike Perk uses props and embarrasses the Nomadic Marketing course attendees in order to explain, very simply, the basics of how search engines rank web sites. Read Further

  5. Hit the Bull’s Eye with SEO! Posted in Digital Strategy, Search Engine Optimisation, Concocted by Yolandi Janse van Rensburg July 14, 2009

    seo

    seo

    Today, search engines work much like a phone book directory used to – just on a much larger scale. How your company’s site is found can be difficult with so many options available. To single out you company’s website from the mass of information on the web, it is vital to make use Search Engine Optimization (or SEO). Read Further

  6. Search Engine Optimisation made easy… Posted in Search Engine Optimisation, Concocted by Fred Roed April 17, 2008 4 comments
    gsb1.jpg

    search engine

    I popped over to watch our esteemed colleague at World Wide Creative, Mike Perk, do his web marketing slot at the highly successful Nomadic Marketing course at UCT’s Graduate School of Business. Awesome stuff, and hopefully one day we’ll be able to capture him on film. I arrived just before Mike pulled a whole whack of people up from the audience to be spiders, bots, keywords, florists, butchers, bakers, and, of course, candlestick-makers. Read Further

  7. PPC vs. SEO Posted in Online Advertising, Search Engine Optimisation, Concocted by Mike Perk October 13, 2006 2 comments

    Its already been coming up in discussions this month as to whether PPC is more important and more profitable for your website than SEO. I’ve always said its a balance between the two. But I found this really good video on youtube which talks about both.