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  1. Why You Should Hire Smart – Founder Of Distilled, Will Critchlow, Explains Posted in Heavy Chef News, Concocted by Wendy Tayler February 2, 2012 1 comment

    After graduating from Cambridge University, Will Critchlow founded Distilled in 2005 with business partner, Duncan Morris. Starting out in web development, the focus soon migrated towards SEO and PPC, when Will’s brother, Tom, joined the team. In 2010 they joined forces with SEOmoz to create on of the most successful SEO organisations in the world. Distilled now have offices in London, New York and Seattle offering internet marketing services, especially SEO, to businesses of all sizes, up to Fortune 500 brands. Heavy Chef was fortunate enough to get some insight from Will this week.  Read Further

  2. SEO Evangelist, Avinash Kaushik, Discusses The Evolving Consumer Experience Posted in Heavy Chef News, Concocted by Jo Barrow January 13, 2012 1 comment

    Gianluca Fiorelli is an avid SEO blogger and is the author of the popular blog ILoveSEO.net. He recently had the privilege of interviewing Avinash Kaushik – one of the most influential thought leaders on Analytics and celebrated author of ‘Web Analytics: An Hour A Day’ and ‘Analytics 2.0′. Hailed by followers as an idol, a mentor, and even an oracle, his sphere of influence is massive and constantly expanding. He is known for his ability to simplify the complex world of web analytics and make it accessible to all those wanting to include it into their digital marketing strategies. Read Further

  3. Founder of SEOmoz, Rand Fishkin, Shares Key Insights And Tips Posted in Heavy Chef News, Concocted by Wendy Tayler November 14, 2011 1 comment

    Born in New Jersey and now residing in Washington, Rand Fishkin has gained an admirable reputation in the digital sphere. He is the CEO and co-founder of the most popular SEO software provider on the web, SEOmoz. This successful entrepreneur keeps climbing to new heights of digital excellence, and is well-known for ‘telling it straight’. Rand was kind enough to share some of immense SEO knowledge with us at Heavy Chef. Read Further

  4. Can ORM help your Search Engine Rankings? Posted in Online Reputation Management, Search Engine Optimisation, Concocted by Ettienne Mostert July 30, 2010 1 comment

    ORM has been adopted as part of the online marketing mix because of its ability identify and actively manage what is being said about your brand online.  The general perception is that ORM only relates to containing the negative mentions  but as we have found at the Heavy Chef is that Online Reputation Management software has a much broader role to play in your brand’s life online (positive and negative). Read Further

  5. How do I know if an SEO company is reputable? Posted in Digital Strategy, Search Engine Optimisation, Concocted by Yolandi Janse van Rensburg February 11, 2010 3 comments

    On LinkedIn, the owner at Travel Cruise and Tour, Peter Himmelberger, posed the question: How do I evaluate SEO firms to select a reputable firm? I thought this was a very relevant question since SEO has become such a huge buzzword you just can’t ignore it. Now, it is not difficult to achieve top rank for certain keywords or your company’s name nor is it a sign that the company you hire for SEO is effective. Read Further

  6. My First Week at World Wide Creative Posted in Search Engine Optimisation, Social Media, Concocted by Guest September 29, 2009 1 comment

    Andrew Conyers, Intern

    Walking into my first day at WWC as the new intern, I knew very little about the world of eMarketing that I was diving headlong into.  My recently acquired degree in Business Administration, from back home in the States, certainly did not cover web analytics, link building, or SEO.  Though nervous as I was, relief came quickly as I soon realized it was Ok that I was just learning.  It became clear to me that learning is a large part of what eMarketing is, and that even the most experienced veterans in the office are still learning new things on a regular basis.  World Wide Creative’s very own Heavy Chef Project is a shining example of how everyone here is constantly craving new information and developing new ideas to become better at what they do, to become the all knowing and ever trustworthy Heavy Chef. Read Further

  7. Simple explanation of SEO Posted in Digital Marketing Basics, Search Engine Optimisation, Videos, Concocted by Mike Perk September 23, 2009

    Mike Perk uses props and embarrasses the Nomadic Marketing course attendees in order to explain, very simply, the basics of how search engines rank web sites. Read Further

  8. Hit the Bull’s Eye with SEO! Posted in Digital Strategy, Search Engine Optimisation, Concocted by Yolandi Janse van Rensburg July 14, 2009

    seo

    seo

    Today, search engines work much like a phone book directory used to – just on a much larger scale. How your company’s site is found can be difficult with so many options available. To single out you company’s website from the mass of information on the web, it is vital to make use Search Engine Optimization (or SEO). Read Further

  9. If you believe in SEO and Personal Branding, you’re probably wasting money Posted in Search Engine Optimisation, Concocted by Fred Roed November 14, 2008 2 comments

    It may seem a little strange that I’m writing this, as World Wide Creative provides both these services, but if you’re paying people to help you with SEO or Personal Branding, stop what you’re doing and read this.

    There are specific elements within the professions of Search Engine Optimisation and Personal Branding that have always left me feeling a little uncomfortable.

    There’s something not quite right about the unnatural manipulation of content to persuade Search Engines. Read Further

  10. How to Find Great Keywords Posted in Search Engine Optimisation, Concocted by Guest November 4, 2008 2 comments

    I had no idea that there is a science to keyword research. I’m learning an immense about of info as it relates to SEO so to avoid information overload I will discuss keyword research in 2 easy to digest bites. Let’s start with How to Find Great Keywords.

    Before we begin let’s keep in mind that the main point of keyword research is to uncover the keywords that will drive relevant traffic to your website. Read Further

  11. SEO Basics Posted in Search Engine Optimisation, Concocted by Guest October 29, 2008 3 comments

    I’ve been racking my brain trying to get my head around search engine optimization. The Heavy Chefs here at World Wide Creative have given me a “K-I-L-L-E-R” approach to conceptualize SEO. Over the next four weeks I will dive in and learn how to cook up a robust SEO campaign: Read Further

  12. Introducing Utoia, the latest Heavy Chef writer… Posted in Heavy Chef News, Concocted by Fred Roed October 28, 2008

    utoia

    A few weeks ago, we welcomed Utoia, our intern until the end of November. Utoia is due for her first post on the Heavy Chef Project, so it’s my pleasure to introduce her and the topic that she will be covering for us.

    One of the reasons Utoia chose World Wide Creative is that she wanted to expand her knowlege on the dark and mysterious world of SEO. Read Further

  13. Intern: Welcome Utoia! Posted in Heavy Chef News, Concocted by Fred Roed October 3, 2008 3 comments

    utoia

    We got a great new smiling happy person in the studio today. Utoia Mims focuses on information design, web content and social media (SEO, blogs, podcasts) and is a great fit for World Wide Creative.

    Until recently, Utoia (above, in between Rowan and Mike) was carrying out her master’s in Information Design and Communication whilst also working as a Marketing Coordinator. Read Further

  14. Its official: WWC is the number one web design company in the world Posted in Heavy Chef News, Concocted by Mike Perk July 2, 2008 2 comments

    worlds no 1 web design company

    Well accordingly to Google anyway:-)

    As you know, you should always be checking your stats on a regular basis and one thing I do is check the keywords people are finding our site for. This allows us to focus some more SEO effort on keywords we are starting to see some action from, if we think it could bring in some good traffic. Read Further

  15. Search Engine Optimisation made easy… Posted in Search Engine Optimisation, Concocted by Fred Roed April 17, 2008 4 comments
    gsb1.jpg

    search engine

    I popped over to watch our esteemed colleague at World Wide Creative, Mike Perk, do his web marketing slot at the highly successful Nomadic Marketing course at UCT’s Graduate School of Business. Awesome stuff, and hopefully one day we’ll be able to capture him on film. I arrived just before Mike pulled a whole whack of people up from the audience to be spiders, bots, keywords, florists, butchers, bakers, and, of course, candlestick-makers. Read Further

  16. Launching a new site and keeping the Search Engines happy Posted in Search Engine Optimisation, Concocted by Mike Perk March 12, 2008

    I heard another tragic story this week from a Cape Town based business that launched a new site and lost all their traffic from Google (from whom a good proportion of their revenue came). It’s tragic because it could so easily have been avoided.

    So what happened? Read Further

  17. The Future of Search Engine Marketing is Creativity Posted in Digital Strategy, Search Engine Optimisation, Concocted by Mike Perk March 5, 2008 2 comments
    talking-heads.jpg

    Spier creative web marketing

    Fred and I were asked to be so-called experts (I hate that word) at the “Talking Heads” evening which was the closing event of the Spier Arts Festival.

    The focus of the event was “The Future” and the format involved one to one conversations with individuals in the general public, the audience rotating every 20 minutes. Read Further

  18. Using Social Media to improve search engine rankings Posted in Search Engine Optimisation, Social Media, Concocted by Mike Perk August 12, 2007 6 comments

    Social media as a way to improve search engine rankings is starting to grow in South Africa. Just as many companies are suggesting blogs, widget creation and face book applications as part of a search engine optimisation strategy as there are companies suggesting social media to build and develop relationships. So which is the right answer? SEO or Relationships? Read Further

  19. PPC vs. SEO Posted in Online Advertising, Search Engine Optimisation, Concocted by Mike Perk October 13, 2006 2 comments

    Its already been coming up in discussions this month as to whether PPC is more important and more profitable for your website than SEO. I’ve always said its a balance between the two. But I found this really good video on youtube which talks about both.