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  1. How do I know if an SEO company is reputable? Posted in Recipes for Success, Concocted by Yolandi Janse van Rensburg February 11, 2010 1 comment

    On LinkedIn, the owner at Travel Cruise and Tour, Peter Himmelberger, posed the question: How do I evaluate SEO firms to select a reputable firm? I thought this was a very relevant question since SEO has become such a huge buzzword you just can’t ignore it. Now, it is not difficult to achieve top rank for certain keywords or your company’s name nor is it a sign that the company you hire for SEO is effective. Read Further

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  2. Simple explanation of SEO Posted in Recipes for Success, Videos, Web Marketing Fare, Concocted by Mike Perk September 23, 2009 No comments

    Mike Perk uses props and embarrasses the Nomadic Marketing course attendees in order to explain, very simply, the basics of how search engines rank web sites. Read Further

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  3. Hit the Bull’s Eye with SEO! Posted in Recipes for Success, Web Marketing Fare, Concocted by Yolandi Janse van Rensburg July 14, 2009 No comments

    seo

    seo

    Today, search engines work much like a phone book directory used to – just on a much larger scale. How your company’s site is found can be difficult with so many options available. To single out you company’s website from the mass of information on the web, it is vital to make use Search Engine Optimization (or SEO). Read Further

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  4. If you believe in SEO and Personal Branding, you’re probably wasting money Posted in Web Marketing Fare, Concocted by Fred Roed November 14, 2008 1 comment

    It may seem a little strange that I’m writing this, as World Wide Creative provides both these services, but if you’re paying people to help you with SEO or Personal Branding, stop what you’re doing and read this.

    There are specific elements within the professions of Search Engine Optimisation and Personal Branding that have always left me feeling a little uncomfortable.

    There’s something not quite right about the unnatural manipulation of content to persuade Search Engines. Read Further

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  5. How to Find Great Keywords Posted in Recipes for Success, Concocted by Guest November 4, 2008 No comments

    I had no idea that there is a science to keyword research. I’m learning an immense about of info as it relates to SEO so to avoid information overload I will discuss keyword research in 2 easy to digest bites. Let’s start with How to Find Great Keywords.

    Before we begin let’s keep in mind that the main point of keyword research is to uncover the keywords that will drive relevant traffic to your website. Read Further

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  6. SEO Basics Posted in Recipes for Success, Concocted by Guest October 29, 2008 1 comment

    I’ve been racking my brain trying to get my head around search engine optimization. The Heavy Chefs here at World Wide Creative have given me a “K-I-L-L-E-R” approach to conceptualize SEO. Over the next four weeks I will dive in and learn how to cook up a robust SEO campaign: Read Further

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  7. Introducing Utoia, the latest Heavy Chef writer… Posted in Heavy Chef News, Concocted by Fred Roed October 28, 2008 No comments

    utoia

    A few weeks ago, we welcomed Utoia, our intern until the end of November. Utoia is due for her first post on the Heavy Chef Project, so it’s my pleasure to introduce her and the topic that she will be covering for us.

    One of the reasons Utoia chose World Wide Creative is that she wanted to expand her knowlege on the dark and mysterious world of SEO. Read Further

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  8. Intern: Welcome Utoia! Posted in Heavy Chef News, Concocted by Fred Roed October 3, 2008 2 comments

    utoia

    We got a great new smiling happy person in the studio today. Utoia Mims focuses on information design, web content and social media (SEO, blogs, podcasts) and is a great fit for World Wide Creative.

    Until recently, Utoia (above, in between Rowan and Mike) was carrying out her master’s in Information Design and Communication whilst also working as a Marketing Coordinator. Read Further

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  9. Its official: WWC is the number one web design company in the world Posted in Heavy Chef News, Concocted by Mike Perk July 2, 2008 2 comments

    worlds no 1 web design company

    Well accordingly to Google anyway:-)

    As you know, you should always be checking your stats on a regular basis and one thing I do is check the keywords people are finding our site for. This allows us to focus some more SEO effort on keywords we are starting to see some action from, if we think it could bring in some good traffic. Read Further

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  10. The Future of Search Engine Marketing is Creativity Posted in Web Marketing Fare, Concocted by Mike Perk March 5, 2008 No comments
    talking-heads.jpg

    Spier creative web marketing

    Fred and I were asked to be so-called experts (I hate that word) at the “Talking Heads” evening which was the closing event of the Spier Arts Festival.

    The focus of the event was “The Future” and the format involved one to one conversations with individuals in the general public, the audience rotating every 20 minutes. Read Further

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