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  1. Top Social Media Sites: Age Breakdown Posted in Social Media, Concocted by LouisJvR January 7, 2010

    The Nielsen Company recently released research results on the age breakdown of members on 3 of the largest social networks around: Facebook, Twitter and LinkedIn. 

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  2. Thinking about Silver Surfers Online Posted in Digital Strategy, Concocted by LouisJvR September 11, 2009

    In a recent chat with a client of ours at World Wide Creative, we got into an interesting discussion around ’seniors’ (that is those people +-60 years and older) and their level of activity on the web and their value to marketers.

    So, I did a bit of digging around and found some interesting learnings…. in fact over the last 3 years or so this market, dubbed the “Silver Surfers“*, has become quite a hot topic of discussion… Read Further