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  1. The Most Common Mistakes Made By Brands In Social Media Marketing Posted in Heavy Chef News, Concocted by Wendy Tayler April 10, 2012 4 comments

    David Graham is the Digital Channels Executive at Deloitte South Africa. His primary responsibility is to connect and initiate dialogue across numerous digital channels between Deloitte industry and subject matter specialists and business decision makers at leading organisations in the private and public sector. Heavy Chef chatted to him about social media marketing and the common mistakes that many brands make. Read Further

  2. The Art Of Media As An Instrument Of Communication Posted in Heavy Chef News, Concocted by Wendy Tayler February 20, 2012 1 comment

    Anton Koekemoer is a social media strategist, digital marketing consultant and a ORM specialist with an emphasis on Web 2.0 technologies. He specializes in the implementation of strategic brand awareness campaigns, as well as the development of interactive online communities. Anton has also been successful with his mobile marketing strategies, optimizing mobile websites and campaigns. Heavy Chef chatted to him about his areas of focus in the digital space. Read Further

  3. Social Media Case Study: Chaos Computers Tech Paradise Campaign Posted in Digital Marketing Basics, Concocted by Mike Perk October 6, 2011 2 comments

    Earlier this year, digital marketing agency World Wide Creative ran a social media campaign for its client, Chaos Computers, a computer and accessories retail chain based in South Africa. Traditionally, Chaos has pushed traditional media hard with weekly double page spreads in local newspapers, but Riaan Swart has started to make forays into digital.

    After relaunching their Chaos website with great success last year, Riaan and the team decided to do something extraordinary to rewards its passionate community of fans.