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  1. 3 Things Lady Gaga is doing right in Community Management Posted in Community Management, Concocted by Yolandi Janse van Rensburg September 1, 2010 No comments

    She’s the “Queen of Twitter” according to Famecount and she happens to be the first living person to achieve 10 million fans on Facebook.  Famecount lists Lady Gaga as the most popular online entity worldwide, with more than 16 million Facebook fans and 330,000 YouTube subscribers. She is breaking records on all social media platforms. How does she do it? Read Further

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  2. Name our Heavy Chef and win big! Posted in Heavy Chef News, Online Advertising, Concocted by Mike Perk June 23, 2010 3 comments

    We have a great digital marketing hamper to give away to one lucky Heavy Chef Fan. All we need you to do is Like our Facebook Fan Page, come up with a name for our famous Heavy Chef (the one in our logo), and add your suggestion in the comment box on our Facebook post. S/he has always been referred to as “The” Heavy Chef, but we feel so close to him now that we need to give him a name. Read Further

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  3. 5 Twitter Tips for Managing your Online Reputation Posted in Online Reputation Management, Social Media, Twitter, Concocted by Yolandi Janse van Rensburg June 22, 2010 No comments

    Twitter is a goldmine for finding conversations and people’s opinions on any subject imaginable. If people are blogging about your brand or taking part in online forums discussing your products; you can bet they are doing the same thing on Twitter. Here are a few tips on how to manage your reputation on Twitter: Read Further

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  4. 5 Ways South African Consumers will use the Internet in 2010 Posted in Digital Strategy, Social Media, Concocted by LouisJvR December 4, 2009 4 comments

    It’s that time of the year again where every digital marketing expert/guru/genius/yoda/messiah will shout from the hilltops on what they think the digital marketing trends for 2010 will be.

    (do a search on 2010 digital marketing trends and you’ll get the picture)

    A lot of noise indeed and often lacking context I believe… Read Further

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  5. Controlling your company’s brand in the world of Social Media Posted in Branding Online, Digital Strategy, Online Reputation Management, Social Media, Concocted by Fred Roed October 18, 2009 1 comment

    Control is an unsettling word in the new parlance. “Give up control, sir!” said Ricardo Semler in his seminal books Maverick and The Seven Day Weekend. “Control has been lost in the digital economy!” shriek breathless ’social media scientists’ on their blogs and twitter streams. “Power to the People; we control the corporate brand now!” scream the new marketers, all of 22 years old, speaking from their accumulative 6 months of experience.

    Read Further

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  6. My First Week at World Wide Creative Posted in Search Engine Optimisation, Social Media, Concocted by Guest September 29, 2009 No comments

    Andrew Conyers, Intern

    Walking into my first day at WWC as the new intern, I knew very little about the world of eMarketing that I was diving headlong into.  My recently acquired degree in Business Administration, from back home in the States, certainly did not cover web analytics, link building, or SEO.  Though nervous as I was, relief came quickly as I soon realized it was Ok that I was just learning.  It became clear to me that learning is a large part of what eMarketing is, and that even the most experienced veterans in the office are still learning new things on a regular basis.  World Wide Creative’s very own Heavy Chef Project is a shining example of how everyone here is constantly craving new information and developing new ideas to become better at what they do, to become the all knowing and ever trustworthy Heavy Chef. Read Further

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  7. Corporates increase spending in Social Media Posted in Branding Online, Digital Strategy, Social Media, Concocted by Fred Roed September 3, 2009 No comments

    US research company, McKinsey released a report today revealing the results of a survey on social media adoption for corporate marketing strategy. It’s well worth a read, with some healthy support coming out in company’s marketing strategies for Web 2.0. adoption in the corporate environment.

    This is one that the strategists and account managers will enjoy, with multiple sound bites to use in their client presentations.

    Read Further

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  8. Kevin Spacey Explains Twitter to David Letterman Posted in Twitter, Concocted by LouisJvR August 24, 2009 3 comments

    Classic.

    Kevin Spacey (yes, THE Kevin Spacey) being very practical in educating David Letterman on Twitter. Sending a tweet (via @KevinSpacey) while live on The Late Show with David Letterman:

    Clip below (04:23)…

    Read Further

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  9. Facebook And Twitter: Stop Comparing And Spot The Difference Posted in Branding Online, Social Media, Twitter, Concocted by Yolandi Janse van Rensburg August 18, 2009 3 comments

    Have you noticed how many posts have popped up comparing Facebook and Twitter?  One thing I agree with is that they are both social media platforms and that they are both tremendously successful – but that’s it. I find it odd that people would compare features, target audience and value. These aspects could be looked at but one thing that you need to take into consideration is that these two phenomena have different goals and that’s why I say they should not be compared.

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  10. Mayo Clinic – A Practical Case Study on Using Social Media Posted in Social Media, Concocted by LouisJvR June 24, 2009 No comments

    An excellent case study for using social media as a marketing and communications tool for non-sexy brands – like Mayo Clinic, a leading medical/surgical clinic based in the US.

    This interview by Guy Kawasaki with Lee Aase, social media manager at Mayo Clinic, shows how they make in-depth health and medical news content available directly to patients and interested consumers in order to encourage feedback, dialog, and sharing of information. Read Further

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  11. The Future of the Social Web – Take it Seriously Posted in Digital Strategy, Social Media, Concocted by LouisJvR May 28, 2009 No comments

    **Article republished from World Wide Creative’s Johannesburg Manager, Louis J v Rensburg’s Ka-Pow! blog.

    soial web

    Yesterday I wet your appetite with this excerpt from Forrester Research’s latest analyst report on The Future of the Social Web…

    “…not just social networks, but every brand site will become social — whether you include these features, or visitors bring them along.” Read Further

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  12. Forrester Research Says Social Media Sucks Posted in Social Media, Concocted by LouisJvR May 12, 2009 No comments

    Yesterday, I tweeted the following: “When @jbernoff says you better stop thinking of the Social Web as ‘media’ – you better listen!”

    This tweet referred to Josh Bernoff (one of Forrester Research’s bigwig-cum-analysts)’s post: “Why Social Media Sucks” on Ad Age Digital Next’s blog. Read Further

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  13. How can small business use Social Media to stand out in a crowded marketplace? Posted in Social Media, Concocted by Fred Roed February 24, 2009 3 comments

    Mike and I presented an interactive session to the small business breakfast group at ABSA Advantage community 2 weeks ago. Read Further

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  14. Facebook tidbits Posted in Social Media, Concocted by Fred Roed February 5, 2009 No comments

    Last week Mark Zuckerberg took the stage at the DLD conference in Germany, and proved to be an interesting interview. Read Further

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  15. Facebook growth astounds shortsighted doomsayers (like me) Posted in Social Media, Concocted by Fred Roed January 9, 2009 No comments

    Ok, so they say it takes a big man to say ‘I was wrong’. I’d also like to add: ‘good looking, charming, intelligent and modest’.

    So here goes: I was wrong.

    Last year I predicted the death of Facebook, and said it’s fall would be swift and inglorious. Well, take a gander at Facebook’s latest figures Read Further

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  16. Rockin’ 2009! 4 Things To Look Forward To In The New Year Posted in Branding Online, Online Advertising, Social Media, Concocted by LouisJvR January 8, 2009 No comments

    Fact is 2009 is going to be a tough year no doubt, with the grim global and local economic outlook taking centre stage.

    However, an offset of these circumstances is that 2009 has a couple of things we can look forward to – specifically within the digital environment in South Africa… Read Further

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  17. 5 Traits Online Communities & Playing Games Share Posted in Digital Strategy, Concocted by LouisJvR November 12, 2008 2 comments

    What traits do playing games and online communities have in common?

    Well known social media guru, Peter Kim, highlights some of them in his post on Applying Game Mechanics to Social Media.. Read Further

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  18. Best of the Best in Social Media: Case Studies Posted in Social Media, Concocted by LouisJvR November 5, 2008 No comments

    Those of you that know me, know that I’m a passionate follower of Forrester Research‘ social media work – specifically their conceptualization of Groundswell: a term coined by Forrester analysts to highlight a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.

    That being said, Forrester Research is also the custodian of the Groundswell Awards. An awards ceremony that celebrates the best-of-the-best work being done in the social media space in the US. Read Further

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  19. Two Heavy Chef Sessions in Johannesburg: “Smoke, Mirrors, Mobile and Social Media” Posted in Heavy Chef News, Concocted by Fred Roed October 7, 2008 No comments

    [Note: Apologies for the incorrect dates previously - please note the correct dates below]

    Do you get a nagging feeling that there’s a bit of overblown marketing hype going around at the moment?

    I’m talking specifically about the ‘big two’ of digital marketing: Mobile and Social Media. These days, there is a new digital agency opening up on every corner, not unlike the days earlier this century when the property market was booming (just before it went ‘BOOM!’) and everyone was suddenly an Estate Agent. Read Further

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  20. Social Media in Africa Posted in Social Media, Concocted by Fred Roed October 6, 2008 No comments

    World Wide Creative, the agency behind The Heavy Chef Project, is based in Cape Town, Johannesburg as well as in the UK, so we naturally keep a keen eye on digital developments in Africa. It was a great deal of interest that we read ReadWriteWeb’s report on Social Media trends and progress in Africa.

    In particular, checkout the Mobile Penetration Statistics from Africa Read Further

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  21. Good Marketers, Goodwill & Social Media Posted in Online Advertising, Social Media, Concocted by Fred Roed September 29, 2008 No comments

    transparency

    [via ReadWriteWeb] Read Further

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  22. Online Community Success? Think Strategy! Posted in Digital Strategy, Social Media, Concocted by LouisJvR September 9, 2008 No comments

    When talking to clients about social media and online community building, one generally comes across 1 of 2 types of reactions:

    “Social, smocial. It’s just another fad.” (conservatives) vs. “Social, Yeah baby! This is going to rock our world!” (liberals).

    Thing is, both these reactions lead to a shotgun approach. An approach that is essentially underlined by a lack of strategy. Read Further

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  23. Beware Bozo – The Community Troublemaker Posted in Social Media, Concocted by LouisJvR September 2, 2008 1 comment
    Beware Bozo

    bozo

    Yep, “Bozo” is the troublemaker in online communities. The guy (or girl) that stirs things up. Craves for attention. Has little to no social skills. In short, a community manager/webmasters worst nightmare.

    Online communities are essentially about social interaction. And, as in the offline-world, where there is social interaction unpredictability is a sure thing. Read Further

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  24. New.Facebook.com Posted in Social Media, Website Usability, Concocted by Fred Roed July 23, 2008 1 comment

    facebook new

    Not sure about this. The changes to Facebook’s layout seem too small to drastically up my usability, and too big not to be annoying. Maybe it’s just me, but it’s taking some getting used to. Read Further

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  25. Facebook will fall, soon. Posted in Social Media, Concocted by Fred Roed April 2, 2008 2 comments
    The writing's on the wall

    facebook

    I have a prediction to make: Facebook, as we know it now, will fall, soon.

    By soon, I mean, real soon. I think it has a shelf life of around 6 more months, and we’ll see a serious slump in numbers. I’m not sure why I have such conviction about it, but I do. It started as a feeling. Read Further

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