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  1. 5 Ways South African Consumers will use the Internet in 2010 Posted in Recipes for Success, Concocted by LouisJvR December 4, 2009 2 comments

    It’s that time of the year again where every digital marketing expert/guru/genius/yoda/messiah will shout from the hilltops on what they think the digital marketing trends for 2010 will be.

    (do a search on 2010 digital marketing trends and you’ll get the picture)

    A lot of noise indeed and often lacking context I believe… Read Further

  2. Controlling your company’s brand in the world of Social Media Posted in Recipes for Success, Concocted by Fred Roed October 18, 2009 No comments

    Control is an unsettling word in the new parlance. “Give up control, sir!” said Ricardo Semler in his seminal books Maverick and The Seven Day Weekend. “Control has been lost in the digital economy!” shriek breathless ’social media scientists’ on their blogs and twitter streams. “Power to the People; we control the corporate brand now!” scream the new marketers, all of 22 years old, speaking from their accumulative 6 months of experience.

    Read Further

  3. Kevin Spacey Explains Twitter to David Letterman Posted in Hot Stuff, Concocted by LouisJvR August 24, 2009 2 comments

    Classic.

    Kevin Spacey (yes, THE Kevin Spacey) being very practical in educating David Letterman on Twitter. Sending a tweet (via @KevinSpacey) while live on The Late Show with David Letterman:

    Clip below (04:23)…

    Read Further

  4. Facebook And Twitter: Stop Comparing And Spot The Difference Posted in There's a Fly in My Soup, Concocted by Yolandi Janse van Rensburg August 18, 2009 3 comments

    Have you noticed how many posts have popped up comparing Facebook and Twitter?  One thing I agree with is that they are both social media platforms and that they are both tremendously successful – but that’s it. I find it odd that people would compare features, target audience and value. These aspects could be looked at but one thing that you need to take into consideration is that these two phenomena have different goals and that’s why I say they should not be compared.

    Read Further

  5. Mayo Clinic – A Practical Case Study on Using Social Media Posted in Recipes for Success, Concocted by LouisJvR June 24, 2009 No comments

    An excellent case study for using social media as a marketing and communications tool for non-sexy brands – like Mayo Clinic, a leading medical/surgical clinic based in the US.

    This interview by Guy Kawasaki with Lee Aase, social media manager at Mayo Clinic, shows how they make in-depth health and medical news content available directly to patients and interested consumers in order to encourage feedback, dialog, and sharing of information. Read Further

  6. The Future of the Social Web – Take it Seriously Posted in Recipes for Success, Concocted by LouisJvR May 28, 2009 No comments

    **Article republished from World Wide Creative’s Johannesburg Manager, Louis J v Rensburg’s Ka-Pow! blog.

    soial web

    Yesterday I wet your appetite with this excerpt from Forrester Research’s latest analyst report on The Future of the Social Web…

    “…not just social networks, but every brand site will become social — whether you include these features, or visitors bring them along.” Read Further

  7. Forrester Research Says Social Media Sucks Posted in Recipes for Success, Concocted by LouisJvR May 12, 2009 No comments

    Yesterday, I tweeted the following: “When @jbernoff says you better stop thinking of the Social Web as ‘media’ – you better listen!”

    This tweet referred to Josh Bernoff (one of Forrester Research’s bigwig-cum-analysts)’s post: “Why Social Media Sucks” on Ad Age Digital Next’s blog. Read Further

  8. How can small business use Social Media to stand out in a crowded marketplace? Posted in Recipes for Success, Concocted by Fred Roed February 24, 2009 3 comments

    Mike and I presented an interactive session to the small business breakfast group at ABSA Advantage community 2 weeks ago. Read Further

  9. Rockin’ 2009! 4 Things To Look Forward To In The New Year Posted in Hot Stuff, Concocted by LouisJvR January 8, 2009 No comments

    Fact is 2009 is going to be a tough year no doubt, with the grim global and local economic outlook taking centre stage.

    However, an offset of these circumstances is that 2009 has a couple of things we can look forward to – specifically within the digital environment in South Africa… Read Further

  10. 5 Traits Online Communities & Playing Games Share Posted in Web Marketing Fare, Concocted by LouisJvR November 12, 2008 2 comments

    What traits do playing games and online communities have in common?

    Well known social media guru, Peter Kim, highlights some of them in his post on Applying Game Mechanics to Social Media.. Read Further

  11. Best of the Best in Social Media: Case Studies Posted in Hot Stuff, Recipes for Success, Concocted by LouisJvR November 5, 2008 No comments

    Those of you that know me, know that I’m a passionate follower of Forrester Research‘ social media work – specifically their conceptualization of Groundswell: a term coined by Forrester analysts to highlight a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.

    That being said, Forrester Research is also the custodian of the Groundswell Awards. An awards ceremony that celebrates the best-of-the-best work being done in the social media space in the US. Read Further

  12. Two Heavy Chef Sessions in Johannesburg: “Smoke, Mirrors, Mobile and Social Media” Posted in Heavy Chef News, Concocted by Fred Roed October 7, 2008 No comments

    [Note: Apologies for the incorrect dates previously - please note the correct dates below]

    Do you get a nagging feeling that there’s a bit of overblown marketing hype going around at the moment?

    I’m talking specifically about the ‘big two’ of digital marketing: Mobile and Social Media. These days, there is a new digital agency opening up on every corner, not unlike the days earlier this century when the property market was booming (just before it went ‘BOOM!’) and everyone was suddenly an Estate Agent. Read Further

  13. Online Community Success? Think Strategy! Posted in Recipes for Success, Web Marketing Fare, Concocted by LouisJvR September 9, 2008 No comments

    When talking to clients about social media and online community building, one generally comes across 1 of 2 types of reactions:

    “Social, smocial. It’s just another fad.” (conservatives) vs. “Social, Yeah baby! This is going to rock our world!” (liberals).

    Thing is, both these reactions lead to a shotgun approach. An approach that is essentially underlined by a lack of strategy. Read Further

  14. Beware Bozo – The Community Troublemaker Posted in Recipes for Success, There's a Fly in My Soup, Concocted by LouisJvR September 2, 2008 1 comment
    Beware Bozo

    bozo

    Yep, “Bozo” is the troublemaker in online communities. The guy (or girl) that stirs things up. Craves for attention. Has little to no social skills. In short, a community manager/webmasters worst nightmare.

    Online communities are essentially about social interaction. And, as in the offline-world, where there is social interaction unpredictability is a sure thing. Read Further