The Secret To Keeping Your Online Brand Strong Posted in Heavy Chef News, Concocted by Wendy Tayler January 26, 2012

Giovanni Ghignone is the engaging voice behind the Virgin Active SA brand. With his role as social media manager, he is in charge of interaction between the Virgin Active community, as well as providing clarity, information and monitoring the brand. Gio does this exceptionally well, so Heavy Chef decided to have an in-depth conversation with Gio about being the face behind a brand name, and keeping a brand strong and active. Read Further
Social Media Case Study: Chaos Computers Tech Paradise Campaign Posted in Digital Marketing Basics, Concocted by Mike Perk October 6, 2011

Earlier this year, digital marketing agency World Wide Creative ran a social media campaign for its client, Chaos Computers, a computer and accessories retail chain based in South Africa. Traditionally, Chaos has pushed traditional media hard with weekly double page spreads in local newspapers, but Riaan Swart has started to make forays into digital.

After relaunching their Chaos website with great success last year, Riaan and the team decided to do something extraordinary to rewards its passionate community of fans.
What A 60’s Rock n’ Roll Band Can Teach Us About Online Publishing Posted in Videos, Concocted by Mike Perk October 5, 2011

This video is a talk that Heavy Chef co-founder Fred Roed presented at the 2011 WordCamp Conference held in Cape Town, on community building. Taking lessons from a defunct 60’s rock n’ roll band, the presentation covers topics such as ‘Holy Grail of Community Building’; lessons we can take from successful communities; why a community focus is important to all companies; the ‘Community Management Matrix’; the problems we’re facing in today’s digital economy; and two case studies from current community examples.

Read Further
Heavy Chef Video: Rich Mulholland talks about Anti-Social Networks Posted in Heavy Chef News, Top Digital Chefs, Videos, Concocted by Yolandi Janse van Rensburg July 29, 2011 1 comment

A lot of people have been asking us to share the video of Rich Mulholland’s talk at Heavy Chef last month. Those who attended would know that his presentation entitled Anti- Social Networking And The Rise Of The Contextual Connection was as entertaining as it was insightful. Rich spoke about all the various social media platforms and how they should be adapting to the user’s needs. If you missed the talk, this video is a must-watch: Read Further
Facebook Video Calling Test Drive Posted in Heavy Chef News, Social Media, Concocted by Tatenda Mutsekwa July 7, 2011

Yesterday Mark Zuckerberg was pleased to announce that Facebook chat would have a video component powered by Skype. I decided to take it for a test drive to see how this new feature actually functions.

Read Further
Is 2011 the big year for Social Media in South Africa? Posted in Heavy Chef News, Social Media, Concocted by Agnes Sokol May 3, 2011 1 comment

John Bell, head of global 360° Digital Influence team – Ogilvy’s global social media marketing and communications practice, recently came to Cape Town to do some site trainings at Ogilvy South Africa. He presented his 2011 edition of The CMO’s Dilemma to a room of about 120 brands including some giants in the market like South African Airways, BP, KFC, Castle, Cell C. Bell followed up on his conversations with an interesting article predicting what is in store this year in social media and digital marketing. Read Further
Is Mobile Overhyped in Africa? Posted in Emerging Markets, Mobile Marketing, Concocted by Agnes Sokol January 28, 2011 2 comments

2010 seems to have been the year of mobile media. At every turn, we were bombarded with statistics on mobile networks, ideas for new mobile campaigns and the overarching message that without incorporating mobile strategy, we were somehow missing out. The craze of mobile media was heard loud and clear but it has lead me to wonder whether it is properly deserved. In Africa, is mobile truly critical or if has it been overhyped as the must-have technology this past year? Read Further
Foursquare, Yes or No? Posted in Mobile Marketing, Concocted by Yolandi Janse van Rensburg January 25, 2011 17 comments

Last week Sachin wrote a post on Location-based social networks and building a community online. In his post Sachin asked “should you, as a digital marketer, jump into creating campaigns for location-based social networks?”

According to Sachin, “the reality is that these social networks aren’t particularly popular in developed countries yet and they are pretty much unknown in developing countries (we’re looking at 3 million users which is still a very low number). Unfortunately, it still feels that we haven’t managed to effortlessly integrate locations into the way we use the internet.”

Read Further
Location-based social networks and building a community online Posted in Mobile Marketing, Social Media, Concocted by Sachin Ranchod January 20, 2011

Over the last couple of years, location-based social networks have been much hyped as the savior of online advertising. In case you missed the boat – the basic idea is that the social network uses the user’s location to enhance their experience whilst they are on the network. Ideally, you want to be able to quickly say “I’m here” to your followers (and advertisers) and have them says “Cool, check out this coffee shop around the corner”. Read Further
How to make your website mobile friendly Posted in Mobile Marketing, Concocted by Fred Roed January 17, 2011 7 comments

These days it’s becoming a standard question in client meetings; “…what about mobile?”

Clients have realized that building a community is critical to their marketing campaigns. Brands like Red Bull and Ray Bans are hitting the social channel hard. Gucci are moving millions from their traditional budgets to engagement via social media. As social networking becomes increasingly more important in community building strategies, we need to be cognisant of some seismic changes in the mobile environment – the key one being that audiences are looking at Facebook and Twitter more via their mobile phones than on their desktop devices. Read Further
How to get your message across in 140 characters on Twitter Posted in Social Media, Twitter, Concocted by LouisJvR January 5, 2011 2 comments

“Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.”

- William Strunk, Jr. (1869–1946)

Professor William Strunk Jr, author of the first editions of The Elements of Style* (1918), was one of the first to publish a writing guide to English usage. His objective was to focus on a few essentials relating to the rules of usage and principles of composition. His statement “vigorous writing is concise” rings as true today, whether in writing a novel or getting your message across in 140 characters**.

<end of excerpt>

Thus, here are 10 lessons in writing for Twitter – inspired by an academic from the nineteen hundreds:

1. Make definite assertions. Avoid tame, colorless, hesitating, non-committal tweets.

2. Omit needless words (same goes for use of excessive punctuation marks!!!!!!!).

3. Drop the adjectives.

4. If you are indecisive or unsure of what to tweet, rather say nothing.

5. Use complete words, find shorter synonyms or at the very least recognisable abbreviations. DO NOT use text message lingo when tweeting. EVR.

6. Do not break your tweet in 2.

7. When asking a question, choose either rhetoric or open-ended questions as they are more conducive for generating feedback tweets.

8. Have purpose when tweeting. Know to whom your tweet is meant for and what you are expecting in response to that tweet (if at all). If you want someone to click on a link, tell them so accordingly

9. When referencing a link in your tweet, make use of url shorteners to help you make the most of 140 characters.

10. Lastly, a point I never get tired of hearing – to borrow from The Cluetrain Manifesto’s 95 Theses: “Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.” Read your tweets out loud before posting. Do they sound uncontrived?

So, now over to you – what do you find works well when composing a tweet?

*you can read the complete version of Strunk Jr’s The Elements of Style (1918) here.

**have you ever asked yourself the question: Why 140 Characters? Check it out: http://www.140characters.com/2008/11/13/hello-world/

“Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.”

- William Strunk, Jr. (1869–1946) Read Further
5 Twitter Profiles pushing the Envelope – 2010 Posted in Social Media, Twitter, Concocted by Lauren Potgieter December 15, 2010 4 comments

When it comes to who we follow on Twitter, it is pretty much each to their own. We follow individuals who interest us, make us laugh or make us think, and as a diverse society, we know that each person has their own preferences of who they wish to fill up their Twitter feed. Here are 5 interesting Twitter profiles of 2010 that will surely offer some substance to your Twitter stream, whether it’s for their wit and charm, intelligence or simple Twitter appeal, here are the top 5 contenders for the Heavy Chef Tweeter of 2010. Read Further
10 Reasons why people unfollow you on Twitter Posted in Social Media, Twitter, Concocted by Yolandi Janse van Rensburg December 13, 2010 6 comments

So, you’re follower count is dropping? Did your followers stop responding to your tweets? Here are 10 reasons why people will unfollow you: Read Further
Should you get your CEO on Twitter? Posted in Community Management, Social Media, Twitter, Concocted by Sachin Ranchod December 10, 2010

In recent years there has been a distinct shift in how many companies use Twitter to build their brand. The focus is no longer on just creating a faceless corporate account that tweets about what’s happening in the business and industry. Instead, it is becoming popular for companies to build their brand by focusing on promoting some of the different people (like a flamboyant CEO) within the organisation. Read Further
How to get your followers to Re-Tweet you Posted in Social Media, Twitter, Concocted by Ettienne Mostert December 9, 2010 7 comments

How to get your followers to Re-Tweet you

Each time one of your Twitter followers re-tweets one of your tweets they help develop your Twitter influence. Retweets can help grow your amount of followers, drive traffic to your website and ultimately create more customer conversions. Here are a few tips and tricks you can put into practice to get users retweeting you.

1. Be first

Where possible try to be the first person to break news. If not first, be one of the first. For example you could be walking in a mall and see a ridiculous promotion or an entertaining situation or even unexpected traffic. This way you are informing your followers of something that is useful, new and relevant.

2. Chat

Tweet about things you can converse about. Even if your Twitter accounts is for your business, talking about topics that you can converse about is far more interesting to your followers than self-promotion and none engaging statements. As an individual be careful about talking about yourself too often or you may end up on Tweetingtoohard.com and users will follow you for the wrong reason.

3. Link to something interesting or that adds value

Give your followers the opportunity to spread your content by adding a link to your tweet. Twitter users love spreading content and interesting links. Also, spread other people’s content that you find interesting in return. This way, your Twitter stream will be filled with a variety of interesting links.

4. The golden 25 characters

Twitter allows you enough space for a 140 character message however, if one of your followers wants to manually retweet you they will need a few characters to add the RT and some commentary. Leave at least 25 characters for them to do this. You need to make a retweet as easy as possible for your users and you will reap the benefits. Remember to also use a URL shortener, this saves you loads of space.

5. Unique

This relates closely to being forthcoming on Twitter. To be interesting enough to be retweeted you should offer some sort of uniqueness. This can be an opinion about an event or a unique sense of humour even if it’s controversial. People love quotes, jokes and funny comments.

In the end, you need to be original and genuine when sharing with others. It’s simple, if you share something you genuinely find interesting, chances are other like-minded people will find it interesting as well.

Each time one of your Twitter followers re-tweets one of your tweets they help develop your Twitter influence. Retweets can help grow your amount of followers, drive traffic to your website and ultimately create more customer conversions. Here are a few tips and tricks you can put into practice to get users retweeting you. Read Further
US Embassy Uses Twitter to Create Online Community Posted in Community Management, Social Media, Twitter, Concocted by Agnes Sokol December 8, 2010

As Spokesperson for the United States Diplomatic Mission to South Africa, Elizabeth Kennedy Trudeau has the job of managing one of the most robust new media platforms worldwide. From the US Department of State headquarters in Pretoria, Elizabeth engages American visitors, students and professionals alike, and has become a trusted news source for expatriates living abroad. Read Further
How do you gain influence on Twitter? Posted in Twitter, Concocted by Jason Bagley December 3, 2010 3 comments

This is very much a follow up to the post I wrote last week about getting your first Twitter follower. How do you gain influence on Twitter? In other words, how do you get others to almost look up to you and listen? Not everyone is influential so trying to become influential on Twitter, or any Social Media platform for that matter, might not necessarily work for you! That being said, everyone can definitely increase their number of followers and gain respect and possibly influence on Twitter. Read Further
Using Twitter for Charity Posted in Social Media, Twitter, Concocted by Neerali Gajjar December 1, 2010 4 comments

Social media has taken over our lives – it has become the new place to ‘hang out’. We can chat to friends who are across the globe and it also allows us to get recommendations from friends about which products and services to use. It is this latter point that has become a new marketing feeding ground that has been coined as crowdsourcing. Jeff Howe from Wired magazine defines it as “delegating a task to a large diffuse group, usually without substantial monetary compensation”. Read Further
Twitter TV: The Future of Interactive Entertainment Posted in Social Media, Twitter, Concocted by Yolandi Janse van Rensburg November 30, 2010 2 comments

Ellen McGrit recently wrote such an interesting post on Fast Company titled ‘I Want My Twitter TV!’ It’s all about “why everyone — CNN, MTV, Conan, and even Google — is tweeting about the future of interactive entertainment.”

Here’s a quick snippet from Ellen’s post: Read Further
Your Twitter Community – Be Nice, Think Twice: Twitter Etiquette 101 Posted in Community Management, Social Media, Twitter, Concocted by Lauren Potgieter November 29, 2010

All of us are impressed with good etiquette. Whether we are called by our surname when signing something at the bank or we are thanked for letting someone in whilst driving – we know that being polite pleases others, especially when you’re representing a brand or even yourself as a brand online. On Twitter specifically, it is imperative to be polite to your community, because even though etiquette is seen as somewhat old fashioned, it will encourage your current community to keep coming back for more. Read Further
Twitter: Getting your first follower Posted in Digital Marketing Basics, Social Media, Twitter, Concocted by Jason Bagley November 25, 2010 7 comments

So you have finally joined the world of Twitter and have been tweeting for a few days, but it feels like an echo chamber. Nobody is listening. Here are a few tips to building that niche community of followers – the holy grail of Twitter! Read Further
5 reasons to Integrate Twitter into your website Posted in Social Media, Twitter, Website Usability, Concocted by Sachin Ranchod November 24, 2010 9 comments

5 reasons to Integrate Twitter into your website

As a standalone entity, Twitter is a powerful tool which allows companies to listen to what people are saying about them and actively engage with their community. However, the advantages of using Twitter shouldn’t stop when you leave the Twitter website. By breaking out of the isolation of the Twitter website and extending your Twitter presence to an existing website or blog, you can begin to see some of the lesser acknowledged advantages of an active social media profile.The real benefits of integrating Twitter onto your website don’t come from just having a link to your Twitter profile on your website. The link does show people that you do have a social media presence but unless they click on a link, it doesn’t show them what you are really about. Below are some of the reasons you should make your latest tweets visible on your website:1) It shows that you are realSeeing an active Twitter stream will help give visitors to your website the comfort that there are real people behind your website. Proving your legitimacy is often a make-or-break problem for online businesses. If a visitor is not 100% sure that they can pick up the phone and talk to a real person, then it is unlikely that they will convert from a visitor to a customer.There are many ways in which you can try communicate to the user that there are real people behind a website – you can make the phone numbers clearly visible on the home page, you can use live chat features and you can write an extensive ‘Meet the team’ section. A live Twitter stream with real conversations between real people, is just another tool to help you immediately signal to the visitor that the website and company are real.2) It will help keep your website updatedIt is often very difficult for businesses to keep their website constantly updated with new content. Nowadays, a lot of websites incorporate blog functionality to allow companies to make sure that there is always something new on the home page. However, writing blog posts and news articles can be time consuming and tedious. Keeping new content flowing on a website is important as it shows a visitor to your site that you are still active and more importantly, that you are up-to-date with the latest industry news.Twitter updates provide you with the ability to quickly and easily publish content to your website on a regular basis. However, it is important to note that tweets are not a substitute for blogging – 140 characters is not enough space to adequately discuss a topic and provide in-depth analysis (proving your expertise).3) You’ll get good quality followersShowing your latest tweets on your website makes it easy for visitors to evaluate the quality of your tweets and decide whether they would like to follow you or not. It is often the case that the people who follow you via your website will be your most engaging followers because they have an interest in your business or industry. These followers are therefore more likely to read your tweets, engage with you and syndicate your content for you. Followers who are interested in what you have to say will prove to be much more useful to you and your community than those who follow you because of things like ‘follow our CEO to win’ competitions.4) People can see that you are knowledgeableIf you tweet about your opinions on the latest industry happening or you tweet back to your followers with advice relating to your business then visitors to your website will begin to see that you are knowledgeable about topics surrounding your business and industry.5) Visitors will see that you engage with your communityFinally, people visiting your website will see that you have a community or that you are trying to build a community around your brand. They will be able to see that you take care of them by answering their questions, listening to their complaints and thanking them for their compliments. Companies often assume that their Twitter profile is only there to accommodate people who are already on Twitter but the truth is that the tweets on your website can bring new users to Twitter itself. As the Twitter network grows, your community will grow with it.A professional Twitter profile can be used as a powerful tool when it is integrated into your website – your tweets accentuate the existing content on your website and it will show visitors that you are knowledgeable, community-focused and real.

As a standalone entity, Twitter is a powerful tool which allows companies to listen to what people are saying about them and actively engage with their community. However, the advantages of using Twitter shouldn’t stop when you leave the Twitter website. By breaking out of the isolation of the Twitter website and extending your Twitter presence to an existing website or blog, you can begin to see some of the lesser acknowledged advantages of an active social media profile.

The real benefits of integrating Twitter onto your website don’t come from just having a link to your Twitter profile on your website. The link does show people that you do have a social media presence but unless they click on a link, it doesn’t show them what you are really about. Below are some of the reasons you should make your latest tweets visible on your website:

1) It shows that you are real

Seeing an active Twitter stream will help give visitors to your website the comfort that there are real people behind your website. Proving your legitimacy is often a make-or-break problem for online businesses. If a visitor is not 100% sure that they can pick up the phone and talk to a real person, then it is unlikely that they will convert from a visitor to a customer.

There are many ways in which you can try communicate to the user that there are real people behind a website – you can make the phone numbers clearly visible on the home page, you can use live chat features and you can write an extensive ‘Meet the team’ section. A live Twitter stream with real conversations between real people, is just another tool to help you immediately signal to the visitor that the website and company are real.

2) It will help keep your website updated

It is often very difficult for businesses to keep their website constantly updated with new content. Nowadays, a lot of websites incorporate blog functionality to allow companies to make sure that there is always something new on the home page. However, writing blog posts and news articles can be time consuming and tedious. Keeping new content flowing on a website is important as it shows a visitor to your site that you are still active and more importantly, that you are up-to-date with the latest industry news.

Twitter updates provide you with the ability to quickly and easily publish content to your website on a regular basis. However, it is important to note that tweets are not a substitute for blogging – 140 characters is not enough space to adequately discuss a topic and provide in-depth analysis (proving your expertise).

3) You’ll get good quality followers

Showing your latest tweets on your website makes it easy for visitors to evaluate the quality of your tweets and decide whether they would like to follow you or not. It is often the case that the people who follow you via your website will be your most engaging followers because they have an interest in your business or industry. These followers are therefore more likely to read your tweets, engage with you and syndicate your content for you. Followers who are interested in what you have to say will prove to be much more useful to you and your community than those who follow you because of things like ‘follow our CEO to win’ competitions.

4) People can see that you are knowledgeable

If you tweet about your opinions on the latest industry happening or you tweet back to your followers with advice relating to your business then visitors to your website will begin to see that you are knowledgeable about topics surrounding your business and industry.

5) Visitors will see that you engage with your community

Finally, people visiting your website will see that you have a community or that you are trying to build a community around your brand. They will be able to see that you take care of them by answering their questions, listening to their complaints and thanking them for their compliments. Companies often assume that their Twitter profile is only there to accommodate people who are already on Twitter but the truth is that the tweets on your website can bring new users to Twitter itself. As the Twitter network grows, your community will grow with it.

A professional Twitter profile can be used as a powerful tool when it is integrated into your website – your tweets accentuate the existing content on your website and it will show visitors that you are knowledgeable, community-focused and real.

As a standalone entity, Twitter is a powerful tool which allows companies to listen to what people are saying about them and actively engage with their community. However, the advantages of using Twitter shouldn’t stop when you leave the Twitter website. By breaking out of the isolation of the Twitter website and extending your Twitter presence to an existing website or blog, you can begin to see some of the lesser acknowledged advantages of an active social media profile. Read Further
What’s Trending on Twitter? Posted in Social Media, Twitter, Concocted by Yolandi Janse van Rensburg November 18, 2010 5 comments

Today’s trending topics on Twitter would include #PrinceWilliam, #KateMiddleton and many more hot topics that people are talking about around the world. What’s trending on Twitter would change every day and perhaps a few times a day. In other words, trending topics on Twitter are subjects people are talking about. The more popular a subject, the more likely it will be trending. Read Further
How to get your campaign trending on Twitter? Posted in Social Media, Twitter, Concocted by Ettienne Mostert November 17, 2010

Trends on Twitter is a quick snapshot of the most tweeted about topics. From sporting events to movie releases to political events trending topics collect what is newsworthy at that present moment. Trends for those of you who may be new to Twitter are created when user’s add hash tags to words relating to a topic. For example, the Formula One championship was decided in a final race on Sunday. Topics such as #Vettel, #Alonso, #F1 started trending because of the global popularity of the sport. Read Further
The Real Value of Twitter Posted in Social Media, Twitter, Concocted by Fred Roed November 16, 2010

Something I do regularly nowadays is explain to friends, family, clients and team mates “the real value of Twitter”. My purpose in this post is really to crystallize my presentation in a succinct manner.

Disclaimer: this article assumes you follow people you respect, aspire to, trust or find entertaining in some way. Thus, some of the people that follow YOU, are people that you respect, aspire to, trust or find entertaining in some way. Read Further

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