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  1. Heavy Chef November Session: Mike Sharman And Mike Stopforth On ‘Viral & Social’ Posted in Heavy Chef News, Concocted by Wendy Tayler November 22, 2012 1 comment

    Last night we had a full house in Johannesburg at Deloitte. Mike Sharman took to the floor to introduce a topic he is renowned for – viral. The owner of Retroviral, a digital communications agency, explained how clients commonly ask for campaigns to ‘go viral’. But the truth is there is no way to ensure this happens – viral is indefinite. Read Further

  2. Why The People Make The Brand: Head Of Virgin Brand Explains Posted in Heavy Chef News, Concocted by Wendy Tayler November 1, 2012

    Fiona Ross is part of the Virgin Group Global Brand Team who are responsible for defining the brand purpose, developing innovative new Virgin businesses and expanding the Virgin brand into new markets. She joined the team in 2006 as Head of Brand for South Africa, and also serves on the Virgin Unite Africa Board and is part of the advisory team for the Branson Centre of Entrepreneurship. We chat to her about representing a brand that falls into many industries, dealing with criticism, and we learn of the wise words spoken to her by Sir Richard Branson. Read Further

  3. How The Youth Will Drive Technology In 2013 Posted in Heavy Chef News, Concocted by Wendy Tayler October 16, 2012

    Graham Brown is an industry analyst, business author and public speaker based in the UK.  He is also the Director of mobileYouth – a research advisory firm founded in 2001. Their aim is to connect the youth with companies in order to provide helpful customer insight. We spoke to Graham about the great work that mobileYouth is doing and how he thinks the youth will impact technology in the future. Read Further

  4. The Social Media Landscape Of South Africans [INFOGRAPHIC] Posted in Heavy Chef News, Concocted by Wendy Tayler October 11, 2012 3 comments

    Arthur Goldstuck and his team at World Wide Worx, together with Fuseware, explore the findings of the South African Social Media Landscape for 2012. For more information on these statistics, click here. Read Further

  5. Dave Duarte On Social Media In South Africa: 30% Growth Expected In 2013 Posted in Heavy Chef News, Concocted by Wendy Tayler August 17, 2012

    Entrepreneur and digital media educator, Dave Duarte, is a highly respected figure in the South African online space (as well as abroad). Currently Dave is the CEO of Treeshake, a startup investment company that also manages educational projects involving web and mobile technology. Dave offers his expertise to Universities across the globe, and is the Principal at the Ogilvy Digital Marketing Academy. We spoke with him about the different uses of social media in South Africa in comparison to more developed countries. Dave also shared his thoughts on Facebook going public. Read Further

  6. Are We Spending Too Much On Social Media Advertising? Posted in Heavy Chef News, Concocted by Wendy Tayler July 26, 2012 1 comment

    Jonathan Houston is the Lead for Digital Marketing and Technology at Deloitte Consulting. He is active in the marketing community, with a strong passion for strategy and tactics. We recently chatted to Jonathan about his views on the benefits of Social Media and what big data really means for businesses. Read Further

  7. CEO Of FNB, Michael Jordaan, Gives Insight On GeoPayments And Their Social Media Strategy Posted in Heavy Chef News, Concocted by Wendy Tayler June 14, 2012

    We all know RB Jacobs – the FNB social media guy that everyone has come to love. But FNB is lucky enough to also have a CEO that is personally active on Twitter too. Heavy Chef got the opportunity to chat to Michael Jordaan, who not only serves as the Chief Executive Officer of First National Bank, but also as an Executive Committee Member of the FirstRand Banking Group. Here is what he had to say about their new GeoPayment system and FNB’s approach to social media. We also try our luck extracting information in order to form a visual of the mysterious RB Jacobs. Read Further

  8. Community Strategist At Dell Gives Marketing Predictions For 2012: Connie Bensen Posted in Heavy Chef News, Concocted by Wendy Tayler April 17, 2012

    Senior Community Strategist at Dell, Connie Bensen, is a well-known name in the digital industry. She is enthusiastic about community building, social media and branding. Her blog was listed in Forbes’ 20 best marketing blogs by women, and her marketing predictions have been printed in the New York Times. Connie is also a sought-after speaker for leading social media and marketing conferences. Heavy Chef had the opportunity to talk to Connie about monitoring your brand, online noise, and some tips on how to integrate your brand across online and offline platforms. Read Further

  9. How To Close The Tap – The Water Saving Campaign By Native Posted in Heavy Chef News, Concocted by Wendy Tayler March 23, 2012

    If you don’t know about the ‘Close The Tap’ campaign that was trending yesterday, then you must have been under a dark and lonely rock with no access to social media. In which case, you missed out on some really creative and humorous tweets that were flying around the Twittersphere. We chatted to Pawel Janiak from Native, who was responsible for this campaign, to get a closer look at the details, which included peeing in the shower and showering with someone sexy. Read on. Read Further

  10. Does Your Customer Know Your Brand Better Than You Do? Posted in Heavy Chef News, Concocted by Wendy Tayler March 14, 2012

    Melissa Attree specialises in helping brands clearly understand the web in a simple way. Her marketing, communication and social media skills have benefitted many people through courses and workshops for brands like ABSA, Mastercard, Nando’s and 5fm. Her passion seeps through all aspects of her consulting and digital PR, where she focuses on connecting brands with consumers in a creative way. Melissa was also voted Best Social Media Marketer for 2011 at the Bookmark Awards. Read Further

  11. How Digital Education Will Improve Employment In Africa Posted in Heavy Chef News, Concocted by Wendy Tayler March 7, 2012 5 comments

    While digital is growing at an exceptionally rapid rate, so is the need for skilled employees in this area. Colin Habberton, co-founder and initiator of the GROW Academy, decided to embrace this opportunity and offer disadvantaged students the chance to learn more about digital, and increase their chances of employment. Colin explains to Heavy Chef how he joined forces with WooThemes, RLabs, Silulo, WebGrowth, GivenGain and GetSmarter, to make this vision a reality. Read Further

  12. The Art Of Media As An Instrument Of Communication Posted in Heavy Chef News, Concocted by Wendy Tayler February 20, 2012 1 comment

    Anton Koekemoer is a social media strategist, digital marketing consultant and a ORM specialist with an emphasis on Web 2.0 technologies. He specializes in the implementation of strategic brand awareness campaigns, as well as the development of interactive online communities. Anton has also been successful with his mobile marketing strategies, optimizing mobile websites and campaigns. Heavy Chef chatted to him about his areas of focus in the digital space. Read Further

  13. How Technology Can Fight Poverty Posted in Heavy Chef News, Concocted by Wendy Tayler February 17, 2012

    We have all heard of the crowdsourcing organisations that allow people to do things with the assistance of strangers. Now imagine doing that for someone in a remote African village. A small amount, with a large impact on their quality of life. Blending modern technology with good causes. This is what Zidisha Microfinance does. Heavy Chef chatted to their communications associate, Laura Stanley, about their fascinating venture that links people from across the globe. Read Further

  14. Social Media… Or Just A New Generation Of Digital Marketing? Posted in Heavy Chef News, Concocted by Wendy Tayler February 16, 2012

    Anders Sorman-Nilsson is a renowned Swedish-Australian author and speaker, as well as the creative director at Thinque – a research company focused on strategic innovation. A reformed lawyer, Anders has a unique perspective that has contributed to companies such as IBM, Delta Airlines, MTV and Apple. His experiences have also made him an active member of TEDglobal. Anders is also the curator of The Social Media and Communications Summit. Heavy Chef was privileged to get some insight from him regarding social media, the digital divide and a phenomenon he refers to as ‘word of mouse’. Read Further

  15. What Publishers Need To Know About Advertising – The Daily Maverick Posted in Heavy Chef News, Concocted by Wendy Tayler February 14, 2012

    Styli Charalambous is the CEO of South African digital news publisher, The Daily Maverick. Known for its witty and sharp take on current affairs, The Daily Maverick was born from the Maverick Magazine. With his extensive knowledge of digital publishing, Styli shares some tips with Heavy Chef as to what publishers need to know about the online news space. Read Further

  16. The Secret To Keeping Your Online Brand Strong Posted in Heavy Chef News, Concocted by Wendy Tayler January 26, 2012

    Giovanni Ghignone is the engaging voice behind the Virgin Active SA brand. With his role as social media manager, he is in charge of interaction between the Virgin Active community, as well as providing clarity, information and monitoring the brand. Gio does this exceptionally well, so Heavy Chef decided to have an in-depth conversation with Gio about being the face behind a brand name, and keeping a brand strong and active. Read Further

  17. Social Media Case Study: Chaos Computers Tech Paradise Campaign Posted in Digital Marketing Basics, Concocted by Mike Perk October 6, 2011 2 comments

    Earlier this year, digital marketing agency World Wide Creative ran a social media campaign for its client, Chaos Computers, a computer and accessories retail chain based in South Africa. Traditionally, Chaos has pushed traditional media hard with weekly double page spreads in local newspapers, but Riaan Swart has started to make forays into digital.

    After relaunching their Chaos website with great success last year, Riaan and the team decided to do something extraordinary to rewards its passionate community of fans.

  18. What A 60’s Rock n’ Roll Band Can Teach Us About Online Publishing Posted in Videos, Concocted by Mike Perk October 5, 2011

    This video is a talk that Heavy Chef co-founder Fred Roed presented at the 2011 WordCamp Conference held in Cape Town, on community building. Taking lessons from a defunct 60’s rock n’ roll band, the presentation covers topics such as ‘Holy Grail of Community Building’; lessons we can take from successful communities; why a community focus is important to all companies; the ‘Community Management Matrix’; the problems we’re facing in today’s digital economy; and two case studies from current community examples.

    Read Further

  19. Heavy Chef Video: Rich Mulholland talks about Anti-Social Networks Posted in Heavy Chef News, Top Digital Chefs, Videos, Concocted by Yolandi Janse van Rensburg July 29, 2011 1 comment

    A lot of people have been asking us to share the video of Rich Mulholland’s talk at Heavy Chef last month. Those who attended would know that his presentation entitled Anti- Social Networking And The Rise Of The Contextual Connection was as entertaining as it was insightful. Rich spoke about all the various social media platforms and how they should be adapting to the user’s needs. If you missed the talk, this video is a must-watch: Read Further

  20. Facebook Video Calling Test Drive Posted in Heavy Chef News, Social Media, Concocted by Tatenda Mutsekwa July 7, 2011

    Yesterday Mark Zuckerberg was pleased to announce that Facebook chat would have a video component powered by Skype. I decided to take it for a test drive to see how this new feature actually functions.

    Read Further

  21. Is 2011 the big year for Social Media in South Africa? Posted in Heavy Chef News, Social Media, Concocted by Agnes Sokol May 3, 2011 1 comment

    John Bell, head of global 360° Digital Influence team – Ogilvy’s global social media marketing and communications practice, recently came to Cape Town to do some site trainings at Ogilvy South Africa. He presented his 2011 edition of The CMO’s Dilemma to a room of about 120 brands including some giants in the market like South African Airways, BP, KFC, Castle, Cell C. Bell followed up on his conversations with an interesting article predicting what is in store this year in social media and digital marketing. Read Further

  22. Is Mobile Overhyped in Africa? Posted in Emerging Markets, Mobile Marketing, Concocted by Agnes Sokol January 28, 2011 2 comments

    2010 seems to have been the year of mobile media. At every turn, we were bombarded with statistics on mobile networks, ideas for new mobile campaigns and the overarching message that without incorporating mobile strategy, we were somehow missing out. The craze of mobile media was heard loud and clear but it has lead me to wonder whether it is properly deserved. In Africa, is mobile truly critical or if has it been overhyped as the must-have technology this past year? Read Further

  23. Foursquare, Yes or No? Posted in Mobile Marketing, Concocted by Yolandi Janse van Rensburg January 25, 2011 17 comments

    Last week Sachin wrote a post on Location-based social networks and building a community online. In his post Sachin asked “should you, as a digital marketer, jump into creating campaigns for location-based social networks?”

    According to Sachin, “the reality is that these social networks aren’t particularly popular in developed countries yet and they are pretty much unknown in developing countries (we’re looking at 3 million users which is still a very low number). Unfortunately, it still feels that we haven’t managed to effortlessly integrate locations into the way we use the internet.”

    Read Further

  24. Location-based social networks and building a community online Posted in Mobile Marketing, Social Media, Concocted by Sachin Ranchod January 20, 2011

    Over the last couple of years, location-based social networks have been much hyped as the savior of online advertising.  In case you missed the boat – the basic idea is that the social network uses the user’s location to enhance their experience whilst they are on the network.  Ideally, you want to be able to quickly say “I’m here” to your followers (and advertisers) and have them says “Cool, check out this coffee shop around the corner”. Read Further

  25. How to make your website mobile friendly Posted in Mobile Marketing, Concocted by Fred Roed January 17, 2011 7 comments

    These days it’s becoming a standard question in client meetings; “…what about mobile?”

    Clients have realized that building a community is critical to their marketing campaigns. Brands like Red Bull and Ray Bans are hitting the social channel hard. Gucci are moving millions from their traditional budgets to engagement via social media.  As social networking becomes increasingly more important in community building strategies, we need to be cognisant of some seismic changes in the mobile environment – the key one being that audiences are looking at Facebook and Twitter more via their mobile phones than on their desktop devices. Read Further