The Heavy Chef Project » bite-size information about developing profitable web strategies
It’s that time of the year again where every digital marketing expert/guru/genius/yoda/messiah will shout from the hilltops on what they think the digital marketing trends for 2010 will be.
(do a search on 2010 digital marketing trends and you’ll get the picture)
A lot of noise indeed and often lacking context I believe… Read Further
Control is an unsettling word in the new parlance. “Give up control, sir!” said Ricardo Semler in his seminal books Maverick and The Seven Day Weekend. “Control has been lost in the digital economy!” shriek breathless ’social media scientists’ on their blogs and twitter streams. “Power to the People; we control the corporate brand now!” scream the new marketers, all of 22 years old, speaking from their accumulative 6 months of experience.
Classic.
Kevin Spacey (yes, THE Kevin Spacey) being very practical in educating David Letterman on Twitter. Sending a tweet (via @KevinSpacey) while live on The Late Show with David Letterman:
Clip below (04:23)…
Have you noticed how many posts have popped up comparing Facebook and Twitter? One thing I agree with is that they are both social media platforms and that they are both tremendously successful – but that’s it. I find it odd that people would compare features, target audience and value. These aspects could be looked at but one thing that you need to take into consideration is that these two phenomena have different goals and that’s why I say they should not be compared.
An excellent case study for using social media as a marketing and communications tool for non-sexy brands – like Mayo Clinic, a leading medical/surgical clinic based in the US.
This interview by Guy Kawasaki with Lee Aase, social media manager at Mayo Clinic, shows how they make in-depth health and medical news content available directly to patients and interested consumers in order to encourage feedback, dialog, and sharing of information. Read Further
**Article republished from World Wide Creative’s Johannesburg Manager, Louis J v Rensburg’s Ka-Pow! blog.
soial web
Yesterday I wet your appetite with this excerpt from Forrester Research’s latest analyst report on The Future of the Social Web…
“…not just social networks, but every brand site will become social — whether you include these features, or visitors bring them along.” Read Further
Yesterday, I tweeted the following: “When @jbernoff says you better stop thinking of the Social Web as ‘media’ – you better listen!”
This tweet referred to Josh Bernoff (one of Forrester Research’s bigwig-cum-analysts)’s post: “Why Social Media Sucks” on Ad Age Digital Next’s blog. Read Further
Mike and I presented an interactive session to the small business breakfast group at ABSA Advantage community 2 weeks ago. Read Further
Fact is 2009 is going to be a tough year no doubt, with the grim global and local economic outlook taking centre stage.
However, an offset of these circumstances is that 2009 has a couple of things we can look forward to – specifically within the digital environment in South Africa… Read Further
What traits do playing games and online communities have in common?
Well known social media guru, Peter Kim, highlights some of them in his post on Applying Game Mechanics to Social Media.. Read Further
Those of you that know me, know that I’m a passionate follower of Forrester Research‘ social media work – specifically their conceptualization of Groundswell: a term coined by Forrester analysts to highlight a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.
That being said, Forrester Research is also the custodian of the Groundswell Awards. An awards ceremony that celebrates the best-of-the-best work being done in the social media space in the US. Read Further
[Note: Apologies for the incorrect dates previously - please note the correct dates below]
Do you get a nagging feeling that there’s a bit of overblown marketing hype going around at the moment?
I’m talking specifically about the ‘big two’ of digital marketing: Mobile and Social Media. These days, there is a new digital agency opening up on every corner, not unlike the days earlier this century when the property market was booming (just before it went ‘BOOM!’) and everyone was suddenly an Estate Agent. Read Further
When talking to clients about social media and online community building, one generally comes across 1 of 2 types of reactions:
“Social, smocial. It’s just another fad.” (conservatives) vs. “Social, Yeah baby! This is going to rock our world!” (liberals).
Thing is, both these reactions lead to a shotgun approach. An approach that is essentially underlined by a lack of strategy. Read Further
bozo
Yep, “Bozo” is the troublemaker in online communities. The guy (or girl) that stirs things up. Craves for attention. Has little to no social skills. In short, a community manager/webmasters worst nightmare.
Online communities are essentially about social interaction. And, as in the offline-world, where there is social interaction unpredictability is a sure thing. Read Further
