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  1. Heavy Chef Session: Shirley Wakefield On The Truth Behind Mobile Stats In Africa Posted in Heavy Chef News, Concocted by Wendy Tayler August 13, 2012 1 comment

    Wednesday, August 8th, marked our fourth Heavy Chef session of 2012. Leading up to Women’s Day, we celebrated by hosting Shirley Wakefield, CEO of Pondering Panda. The new market research organisation provides accurate stats in a short amount of time. Pondering Panda forms part of the World of Avatar group, therefore much of their research is done through Mxit which has 10 million active users. Read Further

  2. Top Social Media Sites: Age Breakdown Posted in Social Media, Concocted by LouisJvR January 7, 2010

    The Nielsen Company recently released research results on the age breakdown of members on 3 of the largest social networks around: Facebook, Twitter and LinkedIn. 

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  3. Review: Heavy Chef Session on Youth Marketing Posted in Heavy Chef News, Videos, Concocted by Yolandi Janse van Rensburg August 31, 2009

    At the Heavy Chef Session last Wednesday in Jozi we took a peek into the world of Youth Marketing with Andrea Kraushaar from Youth Dynamix and Marc Kornberger from Student Village. With a turn out of more than 50 guests, we sure enjoyed seeing all the new faces including people from Deloitte, Quirk eMarketing, FNB, ABSA and the South African National Blood Service. It was also great seeing some familiar faces like Greg Durst from Horizon Equity. Most of the socializing took place on the Balcony at JWT with its beautiful view over Rivonia and great drinks provided by our sponsors Corona, Carlsberg, Perderberg wine and (our latest edition) Glaceau Vitamin Water. Thanks guys.

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  4. Twitter in South Africa: Investigating the Hype Posted in Branding Online, Digital Strategy, Social Media, Twitter, Concocted by LouisJvR August 19, 2009 3 comments

    The hype is there, no doubt.

    But I think it’s time to put a stake in the ground and do some research into Twitter’s pervasiveness in South Africa… this is what I could find:

    1. According to research company, Sysomos, South African Twitter users make up 0.85% of total Twitter users (that is the 10th largest usership in the world!)
    2. According to Nielsen Wire Twitter receives an estimate 55 million visits per month (7 mil unique visits)

    Based on this, I can make an assumption that SA Twitter users generate 467,500 visits per month (59,500 unique visits).

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  5. Facebook Facts on a Platter Posted in Social Media, Concocted by LouisJvR June 10, 2009

    If you’re a facts-junky like me, you’ll just love this site – www.allfacebook.com

    Loads and loads of resources on (yep, you guessed it) all things Facebook, including stats on most popular FB Fan Pages*, Apps & FB Connect usage (size + growth). Read Further

  6. 4.5 Million – A Relevant Number Posted in Digital Strategy, Concocted by LouisJvR March 31, 2009 2 comments

    Fred & I recently attended 27Dinner at Capello Sandton, where Mr. Mike “The Iron” Stopforth tasked attendees to do a 270 second talk on, well, just about anything really… “a gem of information, a nifty little discovery, some new app you’ve been playing with, a funny story, a piece of advice or even an inspiring speech”.

    Without thinking about it, I wanted to give a bit of insight into the relevance of the number: 4.5 million. Read Further