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  1. How To Utilise Crowds To Build Your Brand Posted in Heavy Chef News, Concocted by Wendy Tayler February 7, 2012

    Eran Eyal has a strong track record behind his name in the entrepreneurial world. He is the co-founder of Evly, the world’s first crowdsourcing social network; as well as co-founder and CEO of design at Springleap, a crowdsourcing company aimed at empowering designers and making great merchandise. He is also a tech presenter on Cape Talk. Eran recently got the opportunity to share his wisdom at Tedx. Heavy Chef caught up with Eran to chat about crowdsourcing and when it is necessary for a business to change their strategy. Read Further

  2. Social vs Commercial: We Investigate Community Building Strategies Posted in Heavy Chef News, Concocted by Wendy Tayler February 6, 2012

    Richard Millington is the founder and mastermind behind the globally successful online community consultancy, FeverBee. He helps clients understand the best practices for creating thriving online communities and build invaluable communities of their own. The FeverBee blog is ranked in the top 10 UK marketing blogs and is well-known for its influence in helping organizations around the world improve their community efforts. Richard is also the author of Online Community Manifesto, aimed at creating a change in our approach to building communities. He has also worked closely with Seth Godin on various community projects. Read Further

  3. SEO Evangelist, Avinash Kaushik, Discusses The Evolving Consumer Experience Posted in Heavy Chef News, Concocted by Jo Barrow January 13, 2012 1 comment

    Gianluca Fiorelli is an avid SEO blogger and is the author of the popular blog ILoveSEO.net. He recently had the privilege of interviewing Avinash Kaushik – one of the most influential thought leaders on Analytics and celebrated author of ‘Web Analytics: An Hour A Day’ and ‘Analytics 2.0′. Hailed by followers as an idol, a mentor, and even an oracle, his sphere of influence is massive and constantly expanding. He is known for his ability to simplify the complex world of web analytics and make it accessible to all those wanting to include it into their digital marketing strategies. Read Further

  4. Augmented Reality – its not just a gimmick Posted in Augmented Reality, Videos, Concocted by Mike Perk April 20, 2010 1 comment

    With so much hype around Augmented Reality my biggest fear is it will become just another gimmick.  I interview Al Cronje to see how Saatchi@Play have developed carefully stratigised projects using Augmented Reality that add value rather than just the wow factor. Read Further

  5. Create Unusually Simple & Surprisingly Powerful Products Posted in Digital Strategy, Website Design, Concocted by LouisJvR June 4, 2009 4 comments

    At World Wide Creative we promise 2 things when creating digital strategies for our clients – Profitability and Creativity.

    I’m wondering if we should add ‘Elegance’ to that pledge?

    Guy Kawasaki recently interviewed Matt May, author of In Pursuit of Elegance: Why the Best Ideas Have Something Missing, about tips to pursue elegance. Read Further

  6. Online Community Success? Think Strategy! Posted in Digital Strategy, Social Media, Concocted by LouisJvR September 9, 2008

    When talking to clients about social media and online community building, one generally comes across 1 of 2 types of reactions:

    “Social, smocial. It’s just another fad.” (conservatives) vs. “Social, Yeah baby! This is going to rock our world!” (liberals).

    Thing is, both these reactions lead to a shotgun approach. An approach that is essentially underlined by a lack of strategy. Read Further