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  1. The Difference Between International And Local Online Marketing – Christine da Silva Posted in Heavy Chef News, Concocted by Wendy Tayler January 23, 2012

    Christine da Silva is the Head of Search for Neo@Ogilvy in South Africa. She has extensive experience in the international markets including the Unites States, Europe, The United Kingdom, and South Africa. She has also been at the head of SEO divisions of three well renowned Search Marketing companies, prior to starting her own consultancy, AlterSage. Christine successfully managed AlterSage for four years before it merged with Ogilvy’s Neo division. She took some time to chat with Heavy Chef and share some important elements concerning international marketing. Read Further

  2. Does a good user experience help to attract more people to become part of your community? Posted in Community Management, Social Media, Website Design, Website Usability, Concocted by Sachin Ranchod October 13, 2010 7 comments
    • User Experience (UX) describes the subjective feelings a person has when using a system (in this case, a website).
    • UX Design aims to influence the user’s emotions, perceptions and behaviour by designing a system where the user interface (including images, wording and components), workflow, information architecture, help, performance, marketing, accessibility and the general ease-of-use are all designed with the user in mind. Read Further
  3. For great usability, think like a retailer Posted in Digital Strategy, Videos, Website Usability, Concocted by Mike Perk October 6, 2009

    At UCT Graduate School of business’s Nomadic Marketing course , I explain why it is so important to focus on usability. Money is wasted because we don’t think enough about the visitors to our website. Read Further

  4. Search the ‘Deep Web’ for your web skeletons Posted in Digital Strategy, Website Usability, Concocted by Fred Roed December 8, 2008

    Nic, our usability person, sent me this link: Pipl.com.

    Scary what’s out there on your profile, and fascinating to see all the pics that you thought would never get out there. Oop.  Read Further

  5. User centred design must not replace creativity… Posted in Website Design, Website Usability, Concocted by Fred Roed September 19, 2008 2 comments

    …it should enhance it.

    There’s been a lot said about ‘user centred design‘ in web marketing circles recently. We talk about things like ‘conversion strategy‘ and ‘navigation strategy‘, phrases which have now become big buzzwords in marketing meetings. There’s no denying that these things are really, really important, but what if they come at a price? What if the the function of a site replaces creativity – instead of laying a platform for it? Read Further

  6. New.Facebook.com Posted in Social Media, Website Usability, Concocted by Fred Roed July 23, 2008 1 comment

    facebook new

    Not sure about this. The changes to Facebook’s layout seem too small to drastically up my usability, and too big not to be annoying. Maybe it’s just me, but it’s taking some getting used to. Read Further

  7. Web marketing and usability Posted in Digital Strategy, Website Usability, Concocted by Mike Perk October 9, 2007

    Once again, Smashing Magazine have come up with a winner. This latest article is all about usability, and outlines things to watch out for when creating a website. Read Further