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  1. Is It Possible To Over Optimize Your Website? Posted in Heavy Chef News, Concocted by Wendy Tayler November 27, 2012

    Creative Director of Closed Loop Marketing, Sandra Niehaus, has a phenomenal record when it comes to conversion optimization projects. She has worked with brands such as Hewlett-Packard, and is also the co-author of the book, ‘Web Design for ROI‘. We ask Sandra about her golden rules for conversions, as well as how it is possible to over-optimize a website. Read Further

  2. How To Regain The Attention Of Your Customers Posted in Heavy Chef News, Concocted by Wendy Tayler September 21, 2012

    Bryan and Jeffrey Eisenberg are recognised leaders in the online marketing field, providing their usability and marketing services to over 26 countries around the world. The brothers are also the authors of “Waiting for your Cat to Bark?” – a bestseller as voted by the Wall Street Journal, The New York Times and USA Today. Jeffrey has written for Forbes.com and Bryan has been voted as one of the Top 10 User Experience experts by eConsultancy. We speak to them about usability testing and the biggest concerns faced when conducting A/B testing. Read Further

  3. Usability: The Benefits Of Using Different UX Methods Posted in Heavy Chef News, Concocted by Wendy Tayler August 31, 2012

    We ask usability expert, Oli Gardner, co-founder and Director of Marketing at Unbounce, about the different types of usability testing methods that can be used, as well as the benefits of each. Read on for some valuable tips on how to choose the right method. Read Further

  4. Fundamental Questions To Ask When Conducting Usability Testing Posted in Heavy Chef News, Concocted by Wendy Tayler August 27, 2012 4 comments

    Oli Gardner is co-founder and Director of Marketing for Unbounce – The DIY Landing Page Platform. Oli is responsible for operating the inbound marketing program primarily through the use of content on the subjects of conversion rate optimisation and landing pages. Prior to Unbounce he was a creative director, interaction designer and led a usability team. Currently, his career is focused on improving user experiences. We chat to him about the greatest Usability myths, important questions to consider when doing usability testing and how to go about guest blogging. Read Further

  5. The Art Of Good Design: Insight From Kalahari.com’s UX Specialist Posted in Heavy Chef News, Website Design, Website Usability, Concocted by Wendy Tayler April 13, 2012 5 comments

    When it comes to User Experience and Design, kalahari.com is a sound example of a brand doing this successfully. We spoke to Rian van der Merwe, Head of User Experience at kalahari.com. We got some great perspective on some of the challenges faced in large organisations, design versus usability, and we hear about his next chapter that is soon approaching. Read Further

  6. The Difference Between International And Local Online Marketing – Christine da Silva Posted in Heavy Chef News, Concocted by Wendy Tayler January 23, 2012

    Christine da Silva is the Head of Search for Neo@Ogilvy in South Africa. She has extensive experience in the international markets including the Unites States, Europe, The United Kingdom, and South Africa. She has also been at the head of SEO divisions of three well renowned Search Marketing companies, prior to starting her own consultancy, AlterSage. Christine successfully managed AlterSage for four years before it merged with Ogilvy’s Neo division. She took some time to chat with Heavy Chef and share some important elements concerning international marketing. Read Further

  7. Heavy Chef Gets An Exclusive Interview With Steve Krug On Usability Posted in Heavy Chef News, Concocted by Wendy Tayler December 14, 2011

    Steve Krug is a well-known name in the digital field. An expert in usability, Steve does consulting, is the author of two widely successful books and has worked for brands like Apple, Bloomberg and Lexus, as well as the International Monetary Fund. Steve was kind enough to do a Skype interview with us where we caught up with him at his home in Massachusetts to discuss some usability challenges faced by many in the industry. Read Further

  8. Does a good user experience help to attract more people to become part of your community? Posted in Community Management, Social Media, Website Design, Website Usability, Concocted by Sachin Ranchod October 13, 2010 7 comments
    • User Experience (UX) describes the subjective feelings a person has when using a system (in this case, a website).
    • UX Design aims to influence the user’s emotions, perceptions and behaviour by designing a system where the user interface (including images, wording and components), workflow, information architecture, help, performance, marketing, accessibility and the general ease-of-use are all designed with the user in mind. Read Further
  9. For great usability, think like a retailer Posted in Digital Strategy, Videos, Website Usability, Concocted by Mike Perk October 6, 2009

    At UCT Graduate School of business’s Nomadic Marketing course , I explain why it is so important to focus on usability. Money is wasted because we don’t think enough about the visitors to our website. Read Further

  10. Search the ‘Deep Web’ for your web skeletons Posted in Digital Strategy, Website Usability, Concocted by Fred Roed December 8, 2008

    Nic, our usability person, sent me this link: Pipl.com.

    Scary what’s out there on your profile, and fascinating to see all the pics that you thought would never get out there. Oop.  Read Further

  11. User centred design must not replace creativity… Posted in Website Design, Website Usability, Concocted by Fred Roed September 19, 2008 2 comments

    …it should enhance it.

    There’s been a lot said about ‘user centred design‘ in web marketing circles recently. We talk about things like ‘conversion strategy‘ and ‘navigation strategy‘, phrases which have now become big buzzwords in marketing meetings. There’s no denying that these things are really, really important, but what if they come at a price? What if the the function of a site replaces creativity – instead of laying a platform for it? Read Further

  12. New.Facebook.com Posted in Social Media, Website Usability, Concocted by Fred Roed July 23, 2008 1 comment

    facebook new

    Not sure about this. The changes to Facebook’s layout seem too small to drastically up my usability, and too big not to be annoying. Maybe it’s just me, but it’s taking some getting used to. Read Further

  13. Web marketing and usability Posted in Digital Strategy, Website Usability, Concocted by Mike Perk October 9, 2007

    Once again, Smashing Magazine have come up with a winner. This latest article is all about usability, and outlines things to watch out for when creating a website. Read Further