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  1. Spread The Word With Viral Marketing Posted in Branding Online, Digital Strategy, Online Advertising, Concocted by Yolandi Janse van Rensburg September 4, 2009 3 comments

    Want to make use of viral marketing as an essential marketing strategy? Well, you can’t. You can create a message and hope it’s good enough to spread. Our CEO at World Wide Creative, Fred Roed wrote a post on how to make a viral video. His answer was simple – you don’t. Fred explains that “there’s no way you can make a viral video. You can only make a video. Your audience will make it viral.
    Read Further

  2. Corporate Attempts At “Edgy” That Failed… (from Cracked Mag) Posted in Digital Strategy, Online Advertising, Concocted by Fred Roed April 3, 2009

    pepsi

    This is great from Cracked Magazine: 9 Corporate Attempts At “Edgy” That Failed Hilariously – it’s a list of advertising campaigns that try to pull off the slightly ‘left of centre’ communication that has worked every now and then. With all the hype around viral marketing these days, it’s probably not a bad idea to keep this list at the back of your mind when pitching new concepts to your clients. Read Further

  3. Great Viral Marketing Posted in Branding Online, Digital Strategy, Online Advertising, Concocted by Mike Perk March 11, 2007 4 comments

    Tourtshirt
    In my opinion viral marketing is still the best way to generate good traffic to your site and build your brand online super quick. Viral Marketing is one of those things that loads of people try but few succeed with. You have to be unique, offer something that captures the imagination and relates to your audience.

    I’ve just picked up a post on Matt Cutts blog linking through to Bill Slawski’s blog SEO by the Sea. He talks about a fantastic viral marketing idea Trent Reznor (from nine inch nails) came up with to take fans on a journey around the web starting off with a clue on the back of their tour T-shirts. Being new to South Africa I would be interested to know if anyone out there has seen any good use of viral marketing within the SA music industry. In my opinion its still the best way of drumming up interest in artists online. (drumming up – you get it? Okay, never mind).

    - Perky