Googlopoly
We all know the expression “you cannot know where you are going if you don’t know where you are coming from”. To foresee the future of the internet it is important (and interesting) to look at its history. Here are some highlights of the major occurrences over history that has shaped the Internet of today. Read Further
I stumbled accross this great piece of insight provided by David Veneski, a marketing manager at Intel, who said that one of the requirements of his marketing efforts was to NOT link to Intel.com.
Wham! Thank you David. Exactly what I was preaching to a client the other day.
Well-known web analyst, Jeremiah Owyang adds that rather than try to join a community then pull them away, the marketing efforts of Intel was focused on to join communities and staying there – likely where the trust is highest. Read Further
Square Eye syndrome
Screens are just about everywhere - PC, laptop, cell phone, T.V, LCD or ATM. What challenges does this hold for online resources and for people who are compelled to use one or many on a daily basis and are at risk from SES ?
Maybe your customers suffer from SES – and you won’t even be aware of it until you go out of business. Read Further
I am working with one of our outsourced programmers at the moment and we are trying to put together a budget for a project we are quoting on. He said something that really resonated with me: “The client needs to choose any two points of the triangle”. The points of the triangle being:
1) Quality
2) Cheap
3) Speed
I’m sure for you avid book readers this is probably old news, but I hadn’t heard it before so thought I would share it with you.
- Perky
Yeee haaaa! The site is finally live. Check out www.artrevision.com and take a gander at all the beautiful, stunning artwork – and I’m not just talking about World Wide Creative’s graphic design work. Do us a favour and let us know what you think – any feedback or ideas are welcome!
Now, onto the web marketing. Google, here we come!
I think the consensus was reached quite early on this one. The heavy chef project over the last month has shown that My Space can be used as a tool to grow interest in your product or service, however we feel it is only for specific types of product or service. Read Further
I normally work on the optimisation of websites, so I’ve just been applying the same principles to our blog. Blogs are basically websites, with each new post becoming a new page on that site. We looked at the keywords and optimised the site, we are continually updating with fresh content – things we know the search engines like. Links are also vital, the more natural the better, but we do need to give it a little push and get our name out there.
I’ve been investigating possible ways to do this and as well as the same we would use for normal sites (such as Google site maps) we can use special directories. Okay lets start with Yahoo:
1) Set up a free Yahoo account by going to www.yahoo.com. It will ask you to set up your home page. Which will then force you to set up an account.
2) Go to your new home page. At the top of the page you’ll see a link that says "Add Open Content from around the Web by URL".
You will then need to get your URL for your RSS feed in your blog application (i.e. blogger.com or typepad.com). in Blogger.com it is in the settings, in typepad go to your blog and go to the "subscibbe to this blogs feed" and right click. Copy the link and place this where Yahoo asks you to add a link.
Then click "add to My" button in top right.
We’ll have a crack at MSN tomorrow.
- Mike
