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  1. When wiki’s go wrong… Posted in Digital Strategy, Concocted by Fred Roed October 13, 2008

    2 years ago, we at the World Wide Creative studio tried to enter a word into Wikipedia. I think it was something like ‘omnetymolgy‘ or ‘the study of words that continuously change their meaning‘. We were then going to encourage a friend to go and change the definition at will and pass the baton to the next guy – sort of like a social media chain mail. I think the post lasted around 5 minutes before it was gazumped by some Wikipedia nerd, alerted to the non-suitable content on his beloved forum. Read Further