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  1. 5 tips to optimise Twitter Posted in Recipes for Success, Videos, Web Marketing Fare, Concocted by Mike Perk October 13, 2009 No comments

    This Heavy Chef video snack offers five great tips to consider when using Twitter and writing your tweets, in order to optimise them for the search engines and your users. Read Further

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  2. Use your analytics to create great linkbait Posted in Recipes for Success, Videos, Web Marketing Fare, Concocted by Mike Perk September 28, 2009 2 comments

    Your analytics data holds a treasure trove of information that can be used to help you decide on great linkbaiting content. Heavy Chef, Mike Perk from World Wide Creative, shows us how.

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  3. Simple explanation of SEO Posted in Recipes for Success, Videos, Web Marketing Fare, Concocted by Mike Perk September 23, 2009 No comments

    Mike Perk uses props and embarrasses the Nomadic Marketing course attendees in order to explain, very simply, the basics of how search engines rank web sites. Read Further

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  4. 5 mobile tips for business profitability Posted in Mobile Take Away, Recipes for Success, Videos, Concocted by Mike Perk August 21, 2009 3 comments

    Channel Mobile are one of South Africa leading mobile solution providers. So being in the same Cape Town neighborhood The Heavy Chef team decided to pop in on them and pick up a few useful tips.

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  5. Create Unusually Simple & Surprisingly Powerful Products Posted in Recipes for Success, Concocted by LouisJvR June 4, 2009 1 comment

    At World Wide Creative we promise 2 things when creating digital strategies for our clients – Profitability and Creativity.

    I’m wondering if we should add ‘Elegance’ to that pledge?

    Guy Kawasaki recently interviewed Matt May, author of In Pursuit of Elegance: Why the Best Ideas Have Something Missing, about tips to pursue elegance. Read Further

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  6. The World Wide Creative brand identity crisis Posted in There's a Fly in My Soup, Concocted by Fred Roed March 4, 2009 2 comments

    Yesterday was an all time high for our little digital marketing agency. We managed to reach the holy grail of naming errors: “What could be the worst mangled version of the company name possible?”

    Someone called us ‘World Wide Cremators’ yesterday Read Further

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  7. Heavy Chef Feb 2009: The New Tools of PR Posted in Heavy Chef News, Concocted by Fred Roed February 26, 2009 No comments

    Last night saw the first Heavy Chef Session of 2009. We had our biggest attendance yet, with around 80 people crowding into the venue on the third floor of the 24.com building in Green Point. (I know we only allow 50 people, but we’re working on a better system for inviting people). Apologies to the multitudes who were turned away, but we’re going to try and get the video of the proceedings sorted soon.

    Thanks to our three speakers, Bev ‘Feisty’ Merriman, Cath Luckhoff and Kaz Henderson – you guys were great.

    The Session started with Bev giving a brief overview of the new tools and how they work. Cath followed with a fascinating insight into the Rocking the Daisies PR campaign, which is a great example of the ‘new style’. Read Further

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  8. Rockin’ 2009! 4 Things To Look Forward To In The New Year Posted in Hot Stuff, Concocted by LouisJvR January 8, 2009 No comments

    Fact is 2009 is going to be a tough year no doubt, with the grim global and local economic outlook taking centre stage.

    However, an offset of these circumstances is that 2009 has a couple of things we can look forward to – specifically within the digital environment in South Africa… Read Further

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  9. Geeks go surfing; lifesavers on high alert. Posted in Heavy Chef News, Concocted by Fred Roed October 28, 2008 2 comments

    world wide creative surfing

    The World Wide Creative team went surfing on Saturday. We all went through to Cape Town’s famous Muizenberg beach, and aided by our fleet-footed surf coach Craig, we were ably shown how to pull some nifty moves off in the waves. Read Further

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  10. Introducing Utoia, the latest Heavy Chef writer… Posted in Heavy Chef News, Concocted by Fred Roed October 28, 2008 No comments

    utoia

    A few weeks ago, we welcomed Utoia, our intern until the end of November. Utoia is due for her first post on the Heavy Chef Project, so it’s my pleasure to introduce her and the topic that she will be covering for us.

    One of the reasons Utoia chose World Wide Creative is that she wanted to expand her knowlege on the dark and mysterious world of SEO. Read Further

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  11. Beware Bozo – The Community Troublemaker Posted in Recipes for Success, There's a Fly in My Soup, Concocted by LouisJvR September 2, 2008 1 comment
    Beware Bozo

    bozo

    Yep, “Bozo” is the troublemaker in online communities. The guy (or girl) that stirs things up. Craves for attention. Has little to no social skills. In short, a community manager/webmasters worst nightmare.

    Online communities are essentially about social interaction. And, as in the offline-world, where there is social interaction unpredictability is a sure thing. Read Further

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  12. Another day, another Hawaiian shirt on TV Posted in Heavy Chef News, Concocted by Mike Perk July 17, 2008 4 comments

    fred roed cnbc africa

    For those of you up bright and early in the morning you may have seen World Wide Creative’s very own TV celeb, Fred Roed, donning his customary Hawaiian shirt on CNBC Africa. Following on from his Carte Blanche cameo he was asked to talk about web marketing strategy for African business. Read Further

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  13. Verity’s online success story Posted in Recipes for Success, Videos, Concocted by Mike Perk July 13, 2008 No comments

    One of World Wide Creative’s success stories, Verity was highlighted on the prime time television programme Carte Blanche this evening. It’s a great example of how a good web marketing strategy with great determination and even greater belief can reap rewards. Read Further

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