World Wide Creative’s web marketing ‘guy’, Mike Perk, places a lot of emphasis on a good domain name. Not only should it have ‘history’, but the name itself is very important. It should be relevant, focused and preferably memorable. A while back, my friend Andrew emailed me a list of names that you wouldn’t want (although, I reckon they get 10 out of 10 for being memorable!)

1. www.whorepresents.com – A resource site called ‘Who Represents?’, where you can find the name of the agent that represents a celebrity.

2. www.expertsexchange.com – A directory site called ‘Experts Exchange’

3. www.penisland.net – A company called ‘Pen Island’, and a site where you can find, er, pens. Yes, it does exist.

4. www.gotahoe.com – Lake Tahoe tourist directory. Unfortunate.

5. www.powergenitalia.com – An Italian Power Generator company…eish. Not sure if this one is legit, actually.

6. www.molestationnursery.com – Mole Station Native Nursery, based in New South Wales. Also – doubt if this one is for real. Still funny though.

7. www.ipanywhere.com – Find computer software here.

8. www.speedofart.com – Apparently, a pretty quick art director owns this site.

9. www.therapistfinder.com – You can apparently find therapists at ‘Therapist Finder’. Seriously, seriously unfortunate.

Read more posts by Fred Roed

Fred is the CEO of digital marketing agency World Wide Creative. Fred co-founded The Heavy Chef Project, as well as Ideate, a forum for African entrepreneurs. Fred focuses on online brand building, marketing strategy and loud Hawaiian shirts. Fred is famous for his sartorial excellence, long diatribes about music and fanatical attention to detail when making pizza. Follow Fred on Twitter: www.twitter.com/Fred_Roed

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