Shaun (World Wide Creative’s Lead Programmer) sent this banner advert to me (it’s a banner ad for Pringles). It’s a great example of how to do banner advertising right, and has won some nice awards for its effort. Nice and simple, with a strong idea behind it. No flashy animation, no irritating pop-ups – just an engaging dialogue to get you clicking.

banner-advertising

[I also wrote about this banner ad on Ideate, so all you dual subscribers, forgive me for the repitition]

Read more posts by Fred Roed

Fred is the CEO of digital marketing agency World Wide Creative. Fred co-founded The Heavy Chef Project, as well as Ideate, a forum for African entrepreneurs. Fred focuses on online brand building, marketing strategy and loud Hawaiian shirts. Fred is famous for his sartorial excellence, long diatribes about music and fanatical attention to detail when making pizza. Follow Fred on Twitter: www.twitter.com/Fred_Roed

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